IBM Social Media Analytics solution uncovers insights that drive better business outcomes
The IBM Social Media Analytics solution can help your organization gain new insights across marketing, customer service, product development and supply chain. Built on IBM’s leading analytics platform, the solution analyzes the social media impact of your products, services, markets, campaigns, employees and partners. The IBM Social Media Analytics solution can segment your audience across geography, demographics, influencers, recommenders, detractors, users and prospective users. It enables you to measure social media activities, behaviors and sentiment and discover the affinities, associations and causes that drive them.
The IBM Social Media Analytics solution can help your organization: