Social Media Analytics

Unlock the value of customer sentiment in social media


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Social media analytics products

IBM Social Media Analytics can help your organization harness business intelligence across the enterprise. Built on the leading IBM analytics platform, IBM Social Media Analytics can help you analyze social media data about your products, services, markets, campaigns, employees, and partners. You can segment your audience by geography or demographics, influencers, recommenders or detractors, and users and prospective users. And you can measure social media activities, behaviors and sentiment, to discover the affinities, associations and causes that drive them. Learn what you don’t know—but should—with IBM Social Media Analytics.

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