Social Media Analytics

Unlock the value of customer sentiment in social media

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Social media analytics for powerful business insights

IBM Social Media Analytics is a SaaS solution that is helping business users with analytic discovery from social data sources. With capabilities to assess global social media impact, segment audiences, understand relationships and discover new opportunities, IBM Social Media Analytics help organizations improve and refine their business strategies and tactics.


IBM Social Media Analytics enables whole organizations to engage in a continuous cycle of capturing, analyzing and acting upon insights from social media.


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