Social Media Analytics

Unlock the value of customer sentiment in social media


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Social media analytics for powerful customer insight

IBM Social Media Analytics enables you to go beyond mere social media “listening.” With capabilities to assess global social media impact, segment audiences, understand relationships and discover new opportunities, IBM Social Media Analytics help organizations improve and refine their business strategies and tactics.



Framework

IBM Social Media Analytics enables whole organizations to engage in a continuous cycle of capturing, analyzing and acting upon insights from social media.

Framework

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