Social media analytics delivers powerful customer insight
Social media analytics is a powerful tool for uncovering customer sentiment dispersed across countless online sources. As businesses feel the pressure to gain new insights from social media, they require the analytics expertise to transform this flood of information into actionable strategies. IBM solutions for social media analytics help organizations take control of this data so they can improve customer satisfaction, identify patterns and trends, and make smarter decisions regarding marketing campaigns.
Social media analytics solutions from IBM can help your business: