Social Media Analytics

Unlock the value of hidden insights in social media data

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IBM Social Media Analytics delivers powerful insights

IBM Social Media Analytics is a powerful SaaS solution for discovering hidden insights from millions of online sources. Businesses are using the power of social media to gain a better understanding of their markets, customers and competition. However, they need deep analytics expertise to transform this “Big Data” into actionable insights. IBM Social Media Analytics can help you harness social data and take decisive action across the enterprise. From identifying new patterns and trends for your product development team, to protecting your brand image and micro-segmenting customers to refine marketing campaigns, or targeting prospective new hires for HR, and to improving the overall customer experience – IBM Social Media Analytics can help your business.

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