Social Media Analytics

Unlock the value of customer sentiment in social media


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IBM Social Media Analytics delivers powerful customer insight

IBM Social Media Analytics is a powerful tool for discovering customer sentiment from millions of online sources. Businesses are using the power of social media to gain a better understanding of their markets. However, they need deep analytics expertise to transform this “Big Data” into actionable insight. IBM Social Media Analytics can help you harness social data and take decisive action across the enterprise. From identifying new patterns and trends for your product development team, to protecting your brand image and micro-segmenting customers to refine marketing campaigns, or targeting prospective new hires for HR, and to improving the overall customer experience – IBM Social Media Analytics can help your business.

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