Customer loyalty resources
White Papers and Analyst Reports
Customer loyalty: A proactive approach
New research on customer loyalty strategies from UBM TechWeb and IBM.
Analytics for Banking
Learn how banks are using customer analytics to improve profitability and customer loyalty.
Intelligence-Driven Loyalty
Forrester Research outlines their vision for driving customer loyalty.
Insurance for Success
IDC explains how analytics improves customer loyalty and retention for insurers.
Customer Stories
XO Communications
Analytics boosts customer loyalty and retention by 60 percent at XO Communications.
Banco Pastor
Spanish bank improves customer loyalty by using analytics to discover what customers want.
Santam Insurance
Santam uses analytics to accelerate claims processing and improve customer loyalty.
Versatel AG
Nucleus Research report shows how analytics increases customer loyalty at Versatel AG.
Videos and Demos
IBM Customer Next Best Action solution
Predict customer behaviors so you can take the next best action to increase lifetime value.
IBM Customer Analytics
Learn how analytics can help you acquire, grow and retain customers.
Contact IBM
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Optimizing Customer Loyalty and Satisfaction
