Business Analytics for Big Data

Unlocking the value of big data with BI, predictive analytics and visualization


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Using insights from big data for better outcomes

You’ve heard about big data. Everyone’s talking about the massive explosion of unstructured data from social media, streaming, blogs, the web and more. It’s no secret that it’s bringing new opportunities to organizations of all sizes. But how can your organization use big data to address your toughest business challenges?

IBM Business Analytics can help your organization extract significant value from big data as part of your overall analytics initiative. With new ways to blend traditional information with big data, new types of analytic techniques and smarter visualizations, you can use business analytics to capitalize on the unique characteristics of big data.

It’s just a matter of getting started. You begin with core business issues, build on existing analytics capabilities to take advantage of new types and sources of data and use tools that mask the complexity of big data analysis. With such an approach, you can:



What we offer

  • IBM Cognos Enterprise

    IBM Cognos Enterprise

    Powerful business intelligence is backed by a platform with highly scalable, extensible infrastructure and broad big data interoperability.

  • SPSS Analytic Server

    IBM SPSS Analytic Server

    Predictive analytics on data from Hadoop distributions can improve decisions and outcomes.

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