Business Analytics for Big Data

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Analytics : the key to getting value from big data

You’ve heard about big data – how the recent explosion of data brings new opportunities to organizations of all sizes. You may wonder how your organization could use big data to address your toughest business challenges.

IBM Business Analytics can help your organization extract significant value from big data as part of your overall analytics initiative. We provide new ways to blend traditional information with big data, as well as new types of analytic techniques and smarter visualizations to ensure that you can capitalize on the unique characteristics of big data.

But how do you get started? The most successful efforts, studies show, begin by looking at core business issues, then build on existing analytics capabilities to take advantage of new types and sources of data. With such an approach, you can:

Gain a deeper understanding of the dynamics of your business by accessing, visualizing and analyzing big data, and integrate it with traditional information.
Get a new perspective on day-to-day operations, and react faster, by analyzing streams of internal data in real time.
Deliver more accurate answers by analyzing more varied types of data, such as text and semi-structured data.
Automate and optimize decision-making based on insights gained from analyzing big data.
Reduce IT costs by using less costly big data technologies, such as Hadoop, when appropriate, and combine results with your traditional data analyses.

BI Research: Converting Big Data Hype into Big Value with Analytics
Analytics adds value to big data by improving business decision-making and enhancing innovation.

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BI Research: Using Big Data for Smarter Decision Making
Examine the benefits that analyzing Big Data offers.

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Analytics: the real-world use of big data

IBM Institute for Business Value and the Saïd Business School at the University of Oxford: Learn how innovative enterprises worldwide extract great value from masses of data.