Analytics : the key to getting value from big data
You’ve heard about big data – how the recent explosion of data brings new opportunities to organizations of all sizes. You may wonder how your organization could use big data to address your toughest business challenges.
IBM Business Analytics can help your organization extract significant value from big data as part of your overall analytics initiative. We provide new ways to blend traditional information with big data, as well as new types of analytic techniques and smarter visualizations to ensure that you can capitalize on the unique characteristics of big data.
But how do you get started? The most successful efforts, studies show, begin by looking at core business issues, then build on existing analytics capabilities to take advantage of new types and sources of data. With such an approach, you can:
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