Customer Analytics

Understand your customers and anticipate their needs

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Customer analytics products

IBM offers an extensive portfolio of customer analytics products to help you optimize your day-to-day marketing activities and guide your future strategies.

  • ADM

    IBM Analytical Decision Management

    Automatically deliver high-volume, optimized decisions to front-line systems and decision makers.

  • Cognos Business Intelligence

    IBM Cognos® Business Intelligence

    Act on fact-based insights gained from integrated dashboards, scorecards, reporting, analysis and mobile BI capabilities.

  • IBM Digital Analytics

    IBM Digital Analytics

    Conduct multichannel marketing using enterprise-class digital and mobile analytics with advanced reporting, analysis, segmentation and dashboarding.

  • IBM Predictive Customer Intelligence

    IBM Predictive Customer Intelligence

    Deliver personalized experiences that are most relevant to each unique customer based on their buying behavior, web activity, social media presence and much more.

  • IBM Social Media Analytics

    IBM Social Media Analytics

    Unlock the value of social media sentiment to anticipate customer needs, identify key influencers and manage your brand’s online reputation.

  • Data Collection

    IBM SPSS® Data Collection

    Get an accurate view of people’s attitudes, preferences and opinions.

  • Modeler

    IBM SPSS Modeler

    Discover patterns and trends in your structured and unstructured data with an intuitive visual interface supported by advanced analytics.

  • Statistics

    IBM SPSS Statistics

    Put the power of advanced statistical analysis in your hands to understand data, identify trends and produce accurate forecasts.

  • Tealeaf CX

    IBM Tealeaf CX

    Discover customers’ digital experiences and struggles by capturing visitor interactions in online shopping journeys.

  • Tealeaf cxImpact

    IBM Tealeaf cxImpact

    Gain fast visibility into the hidden problems that can impact your business so you can detect, quantify and resolve issues and sources of customer struggle.

  • Tealeaf cxOverstat

    IBM Tealeaf cxOverstat

    Improve campaign performance, content placement, and optimize a site’s page flows with intuitive, visual analytics.

  • Tealeaf cxReveal

    IBM Tealeaf cxReveal

    Empower contact centers to optimize digital experiences for faster problem resolution, reduced call handle time and improved customer loyalty.

  • Tealeaf cxMobile

    IBM Tealeaf CX Mobile

    Optimize customer experiences in the mobile channel and gain complete mobile visibility by capturing client interactions and touch-screen gestures.