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  • Vivian Braun

    Vivian Braun

    Business Analytics Distribution Sector Lead, EMEA



Vivian Braun is responsible for IBM Business Analytics solutions for Consumer Products and Retail in EMEA. She manages strategic go-to-market programs and helps share best practices with clients. Before joining IBM in 2009, Vivian spent 20+ years in industry in senior, international positions with large CP companies including United Biscuits, Electrolux and Electronic Arts in strategic sales and business development, driving category management programs, consumer research and retail partnering initiatives.


I lead the Distribution sector for IBM Business Analytics, which includes Retail, Consumer Products (CP), and Travel and Transportation. My responsibilities include solution strategy, customer engagement and seller support and enablement. I have been with IBM Business Analytics for 13 years and have a strong Distribution-focused background gained across multiple functional roles. During my tenure in IBM Professional Services, I led implementations at several marquis Retail and CP companies. As the team lead for the IBM Cognos Innovation Center, I led the development team, which resulted in our current inventory of 70+ industry offerings, including assets for Retail, CP, and Manufacturing. Many of IBM's largest Distribution customers have come to rely on me as a strategic partner to ensure they have a solid Business Analytics roadmap.

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