Retail customers today have access to a wealth of information when they shop. While making a purchase, they often seek out the opinions of others -- and offer their own. And they are increasingly budget-conscious, too. You need to know what they value, so you can offer the right product mix, at the right price, through the right channel. That way, while you increase store revenues and profits you also build loyalty to your brand.
Analytics can help you achieve these goals, in these key areas:
- Delivering a smarter shopping experience. Discover behavior patterns and ensure that customers receive the same brand experience whether they’re shopping in your store, online or using a mobile device.
- Build smarter operations. Anticipate changes in shopping behavior so that your operational systems, processes and staffing are tuned to handle any level of customer demand, through whatever channel it occurs.
- iPad App for Store operations (link resides outside of ibm.com)
- Smarter merchandising and supply chains. Gather customer information continuously, at every touch point, and act on these insights to manage product assortment and optimize your supply chain. Avoid out-of-stock or overstock conditions and control logistics costs.
Why IBM Business analytics for retail
With unmatched products, best practices and deep industry experience, IBM business analytics has the software and services to help retailers achieve maximum value and return on investment (ROI).
- Global fashion brand Elie Tahari, Ltd., with millions in sales worldwide, cut its supply chain and logistics costs by 30 percent using an IBM business analytics solution.
- PhotoBox, a leader in digital photo printing, used business analytics to improve marketing response rates, increasing conversion rates by 14 percent.
