The tools to understand customer segment performance have existed for years. But institutions have failed to meet their growth and profitability targets because:
- Data exists in disparate systems.
- Customer relationship management (CRM) solutions have been cost-prohibitive and rarely lived up to their promise.
- Initiative planning and tracking has been an afterthought.
Set and monitor targets that improve profitability
IBM Cognos Performance Blueprints for the insurance industry address these challenges. Blueprints are predefined data, process and policy models that help organizations speed their software deployments and drive faster return on investment. Based on industry best practices, Blueprints are Web-based and downloadable free of charge to IBM Cognos customers.
Insurance companies can use them to consolidate customer data, understand customer segments and individual customers, and set and monitor specific targets that improve segment profitability.
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