Analytics for Insurance

Increase retention, optimize claims and improve risk management

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Insurance Experts

  • Craig Bedell

    Craig Bedell

    Global Insurance Industry Executive - BA SWG Solutions Strategy



Insurance Exec with 30+ years experience in the Insurance business as an underwriter, branch manager, broker and home office executive. Special focus of surety bonding, commercial lines property and casualty, specialty and personal lines coverages. Left the insurance carrier ranks to join MapIfno (now Pitney Bowes) to establish and lead its Global Insurance veritcal before joining Cognos for the same purpose approximately one year before IBM's acquisition of Cognos. Special expertise in business analytics,financial performance management, spatial and GIS, catastrophe analyses, predictive analytics and sales performance management.


Responsible for ensuring that IBM teams who are working with banking and insurance companies are able to make use of relevant Business Analytics solutions. The IBM Business Analytics solutions embrace the technologies within the three segments of Advanced Analytics (IBM Cognos Business Intelligence and IBM SPSS), Financial Performance Management (IBM Cognos TM1, IBM Cognos Controller and IBM Cognos Disclosure Management) and Risk Analytics (OpenPages and Algorithmics). Specific responsibilities include: - Solution strategy and development of key demonstrations - Enablement of Business Analytics sellers with financial services assets - Integration with wider IBM industry strategies - Financial services specialist support for key customer engagements.


Tony Boobier BEng CEng FICE FCILA FCIM MCIPS. An experienced insurance professional of VP / Senior Director status with 25 years direct insurance experience with carriers and intermediaries, and a further 5 years in the technology sector. Well know international public speaker and commentator. Specialisms in risk ( ie Solvency II) , claims management (fraud, supply chain), and customer analytics.Also expert in location intelligence / spatial analytics.


Martijn Wiertz is the insurance solution leader for IBM Predictive Analytics. In this role, he advises insurance companies around the world on the use of predictive analytics to improve business outcomes across the insurance value chain. Recent customer engagements covered business domains like fraud detection, customer retention, claims management and distribution management. Martijn started a 15+ year career in analytics when he joined SPSS in 1997. He held a variety of roles there and was the Director of Enterprise Analytics when the company got acquired by IBM in 2009. Martijn is a frequent speaker at events and holds a MA in Mass Communications from Radboud University in the Netherlands.

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