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IBM Business Analytics Champions

A Business Analytics IBM Champion is someone who makes exceptional contributions to the analytics community. Contributions can come in a variety of forms, and popular contributions include blogging, speaking at conferences or events, moderating forums, leading user groups, and authoring books or magazine articles.

Because this is an elite group, there is a process for being nominated. To find out more about this process, please contact us at:

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Champion Mark Lack:

Mueller, Inc. used analytics to measure and improve sales performance, create effective business plans, and gain deep insight into patterns and trends in its data.

Champion John Lucas:

Cincinnati Zoo and Botanical Gardens increased attendance and achieved a 411% return on investment by using insights gained from analyzing big data to enhance the customer experience for each visitor.

Champion Lars Anderson:

TOP-TOY improved its inventory forecasting, reduced the risk of over- or under-stocking, and aligned its orders to predicted customer demand several months in advance.

Champion Anne-Marie Butler:

British Columbia Egg Marketing Board cut basic farm inspection workload by 66 percent and saved around USD100,000 per year with more automated financial planning and analytics solutions.

Champion Nihad Aytaman:

Elie Tahari used real-time insights on sell-through rates and inventory to optimize store-level merchandising decisions and get the most popular fashions in the right place at the right time.

Champion Tom Doub:

Centerstone Research Institute Institute increased revenue by 30% and improved patient access to services by 37% by embedding intelligence into its clinical decision making practices and making it more transparent.