IBM Cognos Performance Blueprints are helping CPG companies align sales, marketing, finance and operations to drive better informed, more effective planning; react quickly to changes in demand, supply, capacity and product; and measure their progress against key performance objectives.
Each blueprint incorporates models for operational and initiative planning, modeling, reporting and analysis – along with proven practices we have learned from working with top CPG organizations around the world.
IBM Cognos Sales and Operations Planning Performance Blueprint
The IBM Cognos Sales and Operation Planning Performance Blueprint integrates planning activities across finance, operations, production, purchasing, sales and marketing. Using a common platform and workflow, departments can coordinate their sales and production plans and scenarios, forecasts, revenues and campaigns to create enterprise-wide alignment.
IBM Cognos S&OP Executive Review Performance Blueprint
The IBM Cognos S&OP Executive Review Performance Blueprint facilitates periodic S&OP reviews by senior management. Complementing the IBM Cognos S&OP Performance Blueprint, it helps executives evaluate performance against the existing plan, identify any business or market changes that might necessitate changes to the plan and make necessary adjustments.
IBM Cognos Trade Promotion Management Performance Blueprint
The IBM Cognos Trade Promotion Management Performance Blueprint enables organizations to evaluate multiple trade promotions, analyze information and test various scenarios to determine the best promotion investment model to maximize ROI and sales lift.
IBM Cognos Financial Merchandise Planning Performance Blueprint
The IBM Cognos Financial Merchandise Planning Performance Blueprint helps merchandising executives meet sales objectives and profitability goals through an improved merchandise planning process that is fully synchronized with other parts of the organization including finance, operations and marketing.

