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Consumer Products Experts

  • Vivian Braun

    Vivian Braun

    Business Analytics Distribution Sector Lead, EMEA



Vivian Braun is responsible for IBM Business Analytics solutions for Consumer Products and Retail in EMEA. She manages strategic go-to-market programs and helps share best practices with clients. Before joining IBM in 2009, Vivian spent 20+ years in industry in senior, international positions with large CP companies including United Biscuits, Electrolux and Electronic Arts in strategic sales and business development, driving category management programs, consumer research and retail partnering initiatives.

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