IBM Business Analytics Summit

Analytics at the core of your business 2014 #ibmbas

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Keynote

The Future of Analytics Is Now
Leaders say they make the wrong decisions about 25% of the time.* And in today’s fast paced marketplace, you need to make decisions quicker than ever before, while being challenged by major technology shifts, increasing financial business pressures and complex market conditions. Start making the right decisions more often with game-changing innovations that enable you to analyze all your data and uncover the knowledge you can use to solve big challenges and drive coordinated action every day, in every area of your organization. Join us to see how IBM has evolved and expanded our portfolio with analytic solutions that are fast, easy and smart and help you drive value from data, both big and small.

Breakout Sessions

Track 1: How to Enable an Analytics Driven Enterprise
Today’s most successful leaders base their business decisions on information provided by analytics.* Attend these sessions and discover how you can use IBM solutions to expand the impact and reach of your analytics initiatives so they become a component of everything you do in your business. Learn how to uncover hidden insights with advanced visualizations. Explore ways to improve decision-making by adding predictive analytics to your BI environment. Examine how you can increase the value of your reports and dashboards. Understand how to make better operational decisions. And, find out how you can create a more social, collaborative and mobile performance management platform.

Track 2: Applying Analytics to Your Business Imperatives
Almost half of outperforming organizations report that data and analytics have a significant impact on their business strategies and operational outcomes.* How can you derive similar value? With analytics solutions that are easier to use, that deliver faster time to insight, and are “smart” – with embedded business expertise. Attend these sessions to learn how you can apply analytics to address key business imperatives, such as measuring marketing performance and improving the customer experience. Among the other imperatives covered in this track are managing human capital more effectively, deriving valuable insights from social media and optimizing your physical assets.

Workshops*

Workshop: IBM Dashboard Design Proven Practices Workshop
Learn how to quickly develop dashboards that support faster, fact-based decisions. Whether you need to learn more about the value of dashboards or hone your existing dashboard development skills, you’ll want to attend this workshop. Through hands-on exercises and interactive demos, you’ll see how to use the IBM Cognos solution to provide easily consumed, high-level and graphical views of key performance indicators, enabling decision makers to drive better business outcomes.

You’ll learn how to:

And, you’ll learn how to integrate existing report content into a meaningful dashboard and then make enhancements to “tell a better dashboard story.”

Workshop: IBM Predictive Analytics
Learn about predictive analytics, data mining and IBM SPSS Modeler software. Smarter business decisions and a large ROI can be the key benefits of a predictive analytics solution. Get hands-on experience with IBM SPSS Modeler software to help you better understand the distinctive value of its easy-to-use, rapid prototyping, predictive modeling and deployment capabilities. When you attend, you will:

Workshops feature a wealth of knowledge, including examples and case studies to help you determine if IBM SPSS Modeler is the right choice for you.

IBM Finance Forum

Complimentary events for finance professionals in more than 40 cities around the world.

Contact Us

If you have questions or would like more information about the IBM Business Analytics Summit 2014, please contact: