*Guest speakers will vary by city.

Bryan Eisenberg

Bryan Eisenberg is the co-author of the Wall Street Journal, Bloomberg Businessweek, USA Today and New York Times bestselling books, Call to Action, Waiting For Your Cat to Bark? and Always Be Testing

Bryan is the co-founder and Chairman Emeritus of the Web Analytics Association, and serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital-backed startup companies.

Bryan is a recognized authority and pioneer in the fields of online marketing, improving online conversion rates, creating persuasive content, and persona marketing.

Jeffrey Eisenberg

Jeffrey Eisenberg is a recognized authority and pioneer in Internet marketing strategy and improving online conversion rates for sales and lead generation.

Jeffrey is the co-author of the Wall Street Journal, Bloomberg Businessweek, USA Today and New York Times bestselling books Call to Action and Waiting For Your Cat to Bark? He has written for the popular marketing optimization blog GrokDotCom, eMarketing & Commerce magazine and Forbes.com.

Robert Morison

Robert Morison, the co-author of Analytics at Work: Smarter Decisions, Better Results, has held innovation leadership positions with The Concours Group, CSC Index and General Electric Information Services Company. He is currently Research Director at Stryve Advisors. He has also been a commentator on workforce issues on Nightly Business Report on PBS.

Bob has been leading breakthrough research at the intersection of business, technology, and human asset management for more than 20 years. He has worked with over 300 major organizations and written or edited more than 150 research reports and management guides on topics ranging from workforce management and business innovation to business process reengineering, collaborative business models and business analytics. His work combines insight, innovation, and pragmatic attention to how organizations work and change.

Peter Ostrow

Peter Ostrow is the Vice President and Group Director of Sales Effectiveness and Strategy at the Aberdeen Group. He has been focused on sales and marketing best practices for 25 years, beginning at advertising firm JWG Associates, where he participated in every aspect of the company’s sales growth, from $1M to $135M, until its acquisition by Monster Worldwide’s TMP AdComms division. At TMP, Ostrow deployed CRM, pipeline management, lead generation and competitive intelligence practices as VP, Global Sales Administration, and then spent five years as VP, Business Development with MarketOne International, a global provider of lead lifecycle management services to technology sales and marketing executives.

At Aberdeen, Peter oversees research in Marketing, Sales and Service management, and leads the Sales Effectiveness practice, covering the technology, service and consulting enablers that enterprise sales forces deploy to become best-in-class organizations. His research is widely publicized and covers topics such as sales training, sales intelligence, CRM/SFA, sales performance management and integrating technologies around customer acquisition and retention.

Trip Kucera

Trip Kucera is a Senior Research Analyst for Marketing Effectiveness and Strategy at the Aberdeen Group, a leading provider of fact-based research focused on the global technology-driven value chain.

With over a decade of experience driving market awareness and mindshare for high-growth technology companies, Kucera brings a passion for integrated marketing and content development to his role at Aberdeen. Kucera spent a good part of his early career helping Progress Software start-up Sonic Software establish the Enterprise Service Bus (ESB) product category. He served as Senior Manager of Corporate Communications at SuccessFactors (following the acquisition of Plateau Systems), a global SaaS HCM provider, and also led corporate communications at remote access software provider LogMeIn.

David White

David White is a Senior Analyst in the Business Intelligence research practice at the Aberdeen Group. Choosing the right product or solution is important, but many other factors are also crucial for a successful BI project. With this is mind,

David uses his 20 years of experience with many industries to research the art and science of getting the right information to the right people, at the right time. His research, based on data collected from technology users, demonstrates how analytics can be used to help tackle business problems. David’s research also reveals best practices that all companies can use to maximize the value of their investments in integration, data warehousing, and business intelligence. In addition, David’s in-depth experience and research data is used by software vendors to help shape and direct market strategy.

Michael Lock

As Vice President and Principal Analyst for the Technology Markets Group at Aberdeen, Michael Lock oversees research activities across three main coverage areas: Business Analytics, Communications, and IT Infrastructure. The group conducts cutting edge, end-user driven research in some of the most critical and growing areas of the technology world, including business intelligence (BI), enterprise mobility, cloud computing, big data, virtualization, and collaboration.

His current research focuses on business analytics and the usage of these vital tools and strategies among a growing base of non-technical, line-of-business decision makers. The research covers emerging trends such as self-service BI, collaborative analytics, operational intelligence, and embedded BI. Michael’s fact-based research explores the end-user’s perspective of business analytics and continually seeks to draw a connection between analytical activity and tangible, repeatable business performance.

*Speakers will vary by city.

Harriet Fryman
Director of Market Strategy, Business Analytics, IBM

As Director of Market Strategy for IBM Business Analytics, Harriet Fryman focuses on the predictive and business intelligence portfolio. This includes global product marketing responsibility for IBM Cognos and IBM SPSS software for dashboards, reporting, and analysis, as well as predictive and decision management software. In addition, Harriet’s portfolio includes synergies across IBM with System z, PureSystems, and Information Management, as well as analytics solutions for marketing and operations.

John Hagerty
Business Unit Executive, Market Strategy, Business Analytics, IBM

John Hagerty brings more than 30 years of business experience to his role as Market Strategist for the IBM Business Analytics group, and over 20 years involvement in the business intelligence and analytics market. He joins IBM from research and advisory firm Gartner, where he was Vice President and Distinguished Analyst. He was a key contributor to that firm’s business analytics practice, leading the Gartner BI Magic Quadrant research in 2011-2012. Prior to Gartner, John was Vice President and Research Fellow at AMR Research, and held management roles at Pilot Software, Cognos, and Dun & Bradstreet Software. John has been a frequent speaker at industry events and is a recognized expert in the applied use of business analytics to address key business issues.

Jason Verlen
Director of Product Strategy and Management, Business Analytics, IBM

Jason Verlen is responsible for the overall Predictive Analytics and Big Data product strategy in the Business Analytics group at IBM. This involves determining the capabilities that customers need to achieve greater success in transforming their organizations by deploying analytics into the core of their operations. Jason’s contributions stem from his extensive background in both the business and technical sides of the software industry, with personal experience in sales, professional services, information technology, and product development. Jason holds a Bachelor of Science Degree in Computer Science from Northwestern University and an MBA from the University of Chicago.

Register today for the event nearest you.

Track 1: Delivering Optimal Value with Your BI and Analytics Program
IBM Business Analytics software enables organizations to tackle foundational challenges as they look to extend and enhance the value of their business analytics programs. Attend these sessions to learn about best practices, new technologies and innovative ideas to get self-service right, drive peak performance from your deployment, get beyond the inevitable reporting backlog, and embrace the latest innovations with visualization, big data, and decision management capabilities.

• Session 1: Getting Self-Service Right
  With an ever-empowered user community demanding the freedom to work where, when, and how they want, how can you satisfy everyone without drowning in work? This session will discuss best practices for creating a working framework that addresses a spectrum of self-service models—from a managed dashboard experience through complete self-sufficiency—and demonstrate with examples of each use case along the way.
• Session 2: Driving Peak Performance
  You expect the fastest performance possible for your deployments. Yet there are many options, including data storage, query approaches and hardware use, to fulfill that expectation. For those looking for new methods and those not sure where to start, this session will review the decision points needed to implement a world-class performance architecture, the use of in-memory capabilities and the latest query technology, as well as optimized workload systems.
• Session 3: Beyond Traditional Management Reporting
  The time has passed when BI meant passive, historical reports for managers, or a data dump into a favorite spreadsheet. There is an emerging focus on how the business can take that evidence and do something with it—make a decision and take informed action. The good news is that you can now offer analytics and sandboxes so user communities can simulate what might happen, collaborate on best courses of action and plan what should happen next. Join this session to understand use cases that go well beyond traditional management reporting.
• Session 4: The Future of Business Analytics Is Now!
  Everyone is talking big data, advanced visualizations and automating decisions with analytics. Yet it sounds like the land of make-believe when your team is buried in report backlog. Join this session for practical, no-hype advice about where to start, what you can do right now to incorporate richer sources of data, and how to put analytics in place to optimize and automate decisions. You’ll learn how best to employ new visualization metaphors to effectively communicate the real insights in both new and existing data.

Track 2: Applying Analytics to Address Key Business Imperatives
IBM Business Analytics solutions enable organizations to address core business imperatives and deliver game-changing results. Attend these sessions to learn how analytics can help you take better advantage of your organization’s data to turn information into insights and insights into action. Learn how to apply powerful new analytics to social media and marketing to optimize the customer experience, as well as to improve asset productivity and processes to drive the next wave of operational efficiency.

• Session 1: Increase Marketing ROI with New Analytic Techniques
  Marketers are increasingly applying powerful new analytics to help deliver game-changing results in customer acquisition, cross-sell and up-sell, and loyalty and retention. But how? Join this session to learn how to maximize your marketing ROI with new predictive and prescriptive techniques for segmenting your customers, determining your most profitable customers and identifying the best next offer to increase marketing responses.
• Session 2: Drive Actionable Business Insights from Social Media
  As organizations become immersed in social media, they are asking key questions: Where do I start? Where do I go next? Does it matter? IBM has developed a framework to help you drive insight from social media that applies to your organization’s goals. Attend this session to learn about the metrics that will help you assess social media impact, understand how to segment social media audiences, uncover behavior affinities and discover emerging trends.
• Session 3: Drive the Next Wave of Operational Efficiencies with Analytics
  With operations encompassing all employees, assets and processes to ensure that customer needs are met, it’s no wonder that more organizations are looking to gain an advantage by differentiating their operations. Join this session to learn how to apply analytics to forecast and modify operational processes, such as inventory management or claims, to enable the business to make better decisions that meet changing customer demands while reducing waste and cost.
• Session 4: Maximize Asset Productivity to Reduce Cost and Disruptions
  Companies continuously strive for the best financial return on assets employed. One method is to optimize the productivity of those assets. Attend this session to learn how analytics like predictive maintenance can keep your infrastructure and equipment running so you can maximize production and minimize costly, unscheduled downtime that can disrupt service and delivery.

• Register today for the event nearest you.