IBM Silverpop Engage provides cloud-based digital marketing that enables marketers to deliver exceptional experiences for customers across the entire buyer journey
IBM United States Software Announcement 214-438November 4, 2014
ENUS214-438.PDF
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| At a glance |
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IBM® Silverpop Engage reduces the complexity of omni-channel marketing and enables marketers to deliver exceptional experiences for customers across the entire brand journey, increasing loyalty and driving revenue. Silverpop Engage allows marketers to:
- Capture customer behavior from a variety of sources.
- Leverage customer behaviors to automate and deliver, at scale, highly personalized interactions.
- Integrate seamlessly with best-in-breed technology solutions.
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| Overview |
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Silverpop, an IBM Company, is a cloud-based digital marketing provider that offers email marketing and lead management solutions. IBM Silverpop Engage enables marketers to use customer data and individual behaviors, collected from a variety of sources, to inform and drive personalized customer interactions in real time. By providing deep, behavior-based customer insights and an intuitive engagement engine, Silverpop Engage reduces the complexity of omni-channel marketing and enables marketers to deliver exceptional experiences for customers across the entire buyer journey. As part of the IBM ExperienceOne integrated portfolio, Silverpop Engage helps marketers convert prospects into loyal customers through more relevant one-to-one interactions.
Silverpop Engage helps marketers:
- Know their customer by collecting data from a variety of sources, creating a single customer identity using a flexible marketing database.
- Use automation to deliver highly personalized customer communications that leverage behavioral data and compel customers to take action at a higher rate.
- Deliver a consistent cross-channel experience to customers.
IBM Silverpop Engage Consulting Services offers a wide array of services that support the use of Silverpop Engage. Consulting services help marketers develop expertise in Silverpop Engage as well as provide guidance to marketers as they define and execute their customer interaction strategies.
Silverpop Engage email marketing and lead management solutions serve the needs of business-to-consumer (B2C) and business-to-business (B2B) marketers from a wide range of industries at more than 5,000 brands around the globe.
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| Key prerequisites |
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IBM Silverpop Engage requires an Internet connection and browser. For more details about system requirements, refer to the Technical information section.
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| Planned availability date |
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November 4, 2014
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| Description |
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IBM Silverpop Engage delivers many product features to help marketers convert digital prospects to loyal customers through more relevant one-to-one interactions.
Message creation and delivery:
- Create and edit email content easily with intuitive, web-based editor.
- Create content that is relevant and engaging with point-and-click access to link tracking, personalization, dynamic content, and more.
Advanced segmentation:
- Deliver highly engaging, personalized content that is geared to different audience segments.
- Target contacts based on their behavioral, profile, or preference data with advanced segmentation capabilities.
Multichannel messaging:
- Drive integrated campaign messaging across a variety of channels, including email, social, web, and mobile.
- Incorporate email marketing features that integrate customer touch points to convey a consistent and personalized experience.
Transactional emails and messaging:
- Deliver real-time, custom branded, one-to-one transactional messages generated by triggers.
- Include triggers in emails, web forms, landing pages, or telesales.
Integrations:
- Gain visibility and insight into marketing campaign data by integrating with other applications.
- Integrate with customer relationship management (CRM) systems or other third-party applications, such as content management, web analytics, and data cleansing applications, as well as and other technologies.
Automated campaigns:
- Leverage prospect and customer behavior in marketing campaigns.
- Create marketing campaigns that range from simple drip strategies to complex campaigns with multiple touch points by using a visual campaign builder.
- Send automated messages when a lead routes or performs a certain action, through nurture campaigns.
Scoring:
- Rank customers and prospects based on buying criteria, demographics, and behaviors such as website visits, form submissions, and message interactions.
- Rank customers and prospects based on time-based components, including recency and frequency.
- Route customers and prospects for appropriate marketing follow up by using contact scores to automate routing.
Web tracking:
- Use website actions to learn about customers and prospects.
- Use website behaviors, as well as their declared preferences, to interact with customers and prospects on a more personal level by delivering content that matches their interests and level of engagement.
Landing pages and web forms:
- Design and publish landing pages and web forms to capture inquiry information, without the need for IT support.
- Create custom pages that match a brand, allowing companies to market products or services with maximum effectiveness.
Campaign reporting:
- Prove marketing success and show return on investment (ROI) with more than 80 customizable reports.
- Report on customer behavior data from various marketing channels, including email, campaigns, social, and mobile.
Business-to-business (B2B) lead management:
- Manage and score leads, nurture leads through the pipeline, and maximize marketing efforts with B2B marketing automation features.
- Engage prospects better with targeted communications that improve efficiency, increase revenue, and improve sales and marketing alignment.
Performance and security:
- Data safety along with the performance of marketing campaigns is vital. Detailed security measures and experts, in the areas of deliverability and reputation management, work to protect data and get messages delivered.
Accessibility by people with disabilities
A US Section 508 Voluntary Product Accessibility Template (VPAT) containing details on accessibility compliance can be requested at
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| Product positioning |
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IBM Silverpop Engage is part of the IBM ExperienceOne family of products. ExperienceOne customer engagement solutions help you attract, delight, and maximize the lifetime value of customers by enriching the ways you engage with each of them. IBM Silverpop Engage brings digital marketing capabilities to ExperienceOne, including email marketing and lead management, helping to convert digital prospects to loyal customers.
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| Availability of national languages |
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Availability
Description date Language
IBM Silverpop 11/04/14 Multilingual
Engage English
Japanese
User interfaces for Silverpop Engage are available in English and Japanese. Documentation is English only.
Globalization support and limitations for Silverpop Engage are described in Silverpop Engage release notes. Login to the Silverpop Knowledge Base to find the release notes at
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| Program number |
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Program Program
number VRM name
5725-S87 SaaS IBM Silverpop Engage
5725-T05 SaaS IBM Silverpop Engage Consulting
Services
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| Education support |
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Available training offerings include client on-site training, instructor led online (ILO), and self-paced e-learning format. Through client on-site training, IBM delivers standard or customized training to meet the requirements of its clients. All relevant self-paced, e-learning content is available to clients at no cost as part of the standard support provided.
For more information on any of the training offerings, contact silverpop-train@wwpdl.vnet.ibm.com.
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| Offering Information |
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Product information is available via the Offering Information website
Also, visit the Passport Advantage® website
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| Publications |
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Customers can access Help, Online documentation, and Knowledge Base articles through the Help menu when logged in to Silverpop Engage or through the Client Support Portal located at
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| Services |
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Software Services
IBM Software Services has the breadth, depth, and reach to manage your services needs. You can leverage the deep technical skills of our lab-based, software services team and the business consulting, project management, and infrastructure expertise of our IBM Global Services team. Together, we provide the global reach, intellectual capital, industry insight, and technology leadership to support a wide range of critical business needs.
To learn more about IBM Software Services or to contact a Software Services sales specialist, visit
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| Technical information |
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Specified operating environment
Hardware requirements
System requirements
To use IBM Silverpop Engage, you must use an Internet connected computer with the following minimum system requirements:
- An Internet browser. For a list of supported browsers and versions, access product documentation as described in the Publications section.
- The minimum system requirements for memory, processor speed, and hard drive space must meet or exceed the minimum requirements for your installed browser (Internet Explorer, Google Chrome, or Mozilla Firefox).
- The following minimum requirements for the display, pointing device, and Internet connection:
- Super VGA (1024 x 768), or higher resolution video adapter and monitor
- Keyboard and mouse or other compatible pointing device
- Internet connection with a minimum connection speed of DSL or equivalent; minimum of 512 kbps downstream; 256 kbps upstream
The program's specifications and specified operating environment information may be found in documentation accompanying the program, if available, such as a readme file, or other information published by IBM, such as an announcement letter. Documentation and other program content may be supplied only in the English language.
Limitations
For additional information, refer to Usage restrictions in the Terms and conditions section of this announcement, or to the program's Terms of Use document or CSA Service Description, which are available on the IBM Software as a Service Agreements website
Planning information
Packaging
This offering is accessed through the Internet. There is no physical media.
Security, auditability, and control
ExperienceOne software as a service (SaaS) products provide the security and auditability features required for remotely accessible software. The product uses the security and auditability of the host hardware and software. The customer is responsible for the evaluation, selection, and implementation of security features, administrative procedures, and appropriate controls in their application systems and communication facilities.
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| Ordering information |
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This product is only available via Passport Advantage. It is not available as shrinkwrap.
Product group: IBM Enterprise Marketing Management Product Identifier Description (PID) IBM Silverpop Engage 5725-S87 IBM Silverpop Engage 5725-T05 Consulting Services Product category: Digital Marketing Optimization
Passport Advantage
Part
Program name/Description number
IBM Silverpop Engage - Message 1000 Digital D1AW6LL
Messages Overage
IBM Silverpop Engage - Message 1000 Digital D1AVQLL
Messages per Month
IBM Silverpop Engage - Message Daily Fee D1AVPLL
for Partial Month
IBM Silverpop Engage - Database 10 Thousand D1AWLLL
Database Records Overage
IBM Silverpop Engage - Database 10 Thousand D1AWHLL
Database Records per Month
IBM Silverpop Engage - Database Daily Fee D1AWGLL
for Partial Month
IBM Silverpop Transact for Engage - Database D1AWPLL
1000 Digital Messages Overage
IBM Silverpop Transact for Engage - Database D1AWNLL
1000 Digital Messages per Month
IBM Silverpop Transact for Engage - Database D1AWMLL
Daily Fee for Partial Month
IBM Silverpop Multi-Factor Authentication D1AWRLL
Authorized User per Month
IBM Silverpop Multi-Factor Authentication D1AWQLL
Daily Fee for Partial Month
IBM Silverpop Social Sign-In Access per Month D1AWTLL
IBM Silverpop Social Sign-In Daily Fee D1AWSLL
for Partial Month
Part
Program name/Description number
IBM Silverpop Inbox Monitoring Event D1AV7LL
Pay Per Use
IBM Silverpop Universal Behaviors 10 Thousand D1AVALL
Database Records Overage
IBM Silverpop Universal Behaviors 10 Thousand D1AV9LL
Database Records per Month
IBM Silverpop Universal Behaviors Daily Fee D1AV8LL
for Partial Month
IBM Silverpop Universal Behaviors Additional D1AVCLL
Data History - Less Than 1 Million Database
Records Instance per Month
IBM Silverpop Universal Behaviors Additional D1AVBLL
Data History - Less Than 1 Million Database
Records Daily Fee for Partial Month
IBM Silverpop Universal Behaviors Additional D1AVELL
Data History - Less Than 5 Million Database
Records Instance per Month
IBM Silverpop Universal Behaviors Additional D1AVDLL
Data History - Less Than 5 Million Database
Records Daily Fee for Partial Month
IBM Silverpop Universal Behaviors Additional D1AVGLL
Data History - Unlimited Database Records
Instance per Month
IBM Silverpop Universal Behaviors Additional D1AVFLL
Data History - Unlimited Database Records
Daily Fee for Partial Month
IBM Silverpop Mobile Connector 10 Thousand D1AVJLL
Database Records Overage
IBM Silverpop Mobile Connector 10 Thousand D1AVILL
Database Records per Month
IBM Silverpop Mobile Connector Daily Fee D1AVHLL
for Partial Month
IBM Silverpop Web Analytics Integration D1AVLLL
Application Instance per Month
IBM Silverpop Web Analytics Integration D1AVKLL
Daily Fee for Partial Month
Part
Program name/Description number
IBM Silverpop CRM Integration Application D1AW1LL
Instance Set Up
IBM Silverpop CRM Integration Application D1AW0LL
Instance per Month
IBM Silverpop CRM Integration Daily Fee D1AVZLL
for Partial Month
IBM Silverpop Additional Domain Reputation D1AW3LL
Identity On-Demand Setup
IBM Silverpop Additional Domain Reputation D1AW2LL
Identity Set Up
IBM Silverpop Additional IP Address Daily Fee D1AW5LL
for Partial Month
IBM Silverpop Additional IP Address D1AW4LL
Reputation Identity per Annum
Part
Program name/Description number
IBM Silverpop IP Reputation Warm Up Engagement D1AW8LL
On-Demand Setup
IBM Silverpop IP Reputation Warm Up Engagement D1AW7LL
Set Up
IBM Silverpop Fast Start Enterprise Engagement D1AW9LL
Set Up
IBM Silverpop Customer Enablement Engagement D1AWBLL
Set Up
IBM Silverpop Managed Enablement Engagement D1AWCLL
Set Up
IBM Silverpop Product Consulting - Bronze D1AWDLL
Engagement Set Up
IBM Silverpop Product Consulting - Silver D1AWELL
Engagement Set Up
IBM Silverpop Product Consulting - Gold D1AWFLL
Engagement Set Up
IBM Silverpop Managed Services - Bronze D1AWILL
Engagement Set Up
IBM Silverpop Managed Services - Silver D1AWJLL
Engagement Set Up
IBM Silverpop Managed Services - Gold D1AWKLL
Engagement Set Up
Charge metric
Part number or
Program name PID number Charge metric
IBM Silverpop 5725-S87 Access
Engage Application Instance
Authorized User
Digital Message
Engagement
Event
Instance
Reputation Identity
Thousand Database Record
IBM Silverpop 5725-T05 Engagement
Engage
Consulting
Services
Charge metric definitions
Access is a unit of measure by which the IBM SaaS may be obtained. An Access is the rights to use the IBM SaaS. You must obtain a single Access entitlement in order to use the IBM SaaS during the measurement period specified in the Proof of Entitlement (PoE) or Order Document.
Application Instance is a unit of measure by which the IBM SaaS can be obtained. An Application Instance entitlement is required for each instance of an Application connected to the IBM SaaS. If an Application has multiple components, each of which serves a distinct purpose or user base, and each of which can be connected to or managed by the IBM SaaS, each such component is considered a separate Application. Additionally, test, development, staging, and production environments for an Application are each considered to be separate instances of the Application and each must have an entitlement. Multiple Application instances in a single environment are each considered to be separate instances of the Application and each must have an entitlement. Sufficient entitlements must be obtained to cover the number of Application Instances connected to the IBM SaaS during the measurement period specified in customer's PoE or Transaction Document.
Authorized User is a unit of measure by which the IBM SaaS can be obtained. Customer must obtain separate, dedicated entitlements for each unique Authorized User given access to the IBM SaaS in any manner directly or indirectly (for example, via a multiplexing program, device, or application server) through any means. Sufficient entitlements must be obtained to cover the number of Authorized Users given access to the IBM SaaS during the measurement period specified in customer's PoE or Transaction Document.
Digital Message is a unit of measure by which the IBM SaaS can be obtained. A Digital Message is an electronic communication managed or processed by the IBM SaaS. Sufficient entitlements must be obtained to cover the total number of Digital Messages managed or processed by the IBM SaaS during the measurement period specified in customer's PoE or Transaction Document.
Engagement is a unit of measure by which the IBM SaaS can be obtained. An Engagement consists of professional or training services related to the IBM SaaS. Sufficient entitlements must be obtained to cover each Engagement.
Event is a unit of measure by which the IBM SaaS can be obtained. Event entitlements are based on the number of occurrences of a specific event related to the use of the IBM SaaS. Event entitlements are specific to the IBM SaaS and the type of event may not be exchanged, interchanged, or aggregated with other Event entitlements of another IBM SaaS or type of event. Sufficient entitlements must be obtained to cover every event that occurs during the measurement period specified in a PoE or Transaction Document.
Instance is a unit of measure by which the IBM SaaS can be obtained. An Instance is access to a specific configuration of the IBM SaaS. Sufficient entitlements must be obtained for each Instance of the IBM SaaS made available to access and use during the measurement period specified in the PoE or Order Document.
Reputation Identity is a unit of measure by which the IBM SaaS can be obtained. A Reputation Identity is a combination of an IP address or Domain used to improve the deliverability of emails. Sufficient entitlements must be obtained to cover the number of Reputation Identities created for customer within the IBM SaaS.
Thousand Database Record is a unit of measure by which the IBM SaaS can be obtained. A Database Record is the collection of fields in a database related to a single entity and accessible as a single unit. Each Thousand Database Record entitlement represents one Thousand Database Records. Sufficient Thousand Database Record entitlements must be obtained to cover the total number of Database Records available to be processed by the IBM SaaS during the measurement period specified in customer's PoE or Transaction Document.
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| Terms and conditions |
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The information provided in this announcement letter is for reference and convenience purposes only. The terms and conditions that govern any transaction with IBM are contained in the applicable contract documents such as the IBM International Passport Advantage Agreement, the International Passport Advantage Express® Agreement, and the IBM SaaS Terms of Use, or the Cloud Services Agreement and associated Services Descriptions.
This product is only available via Passport Advantage. It is not available as shrinkwrap.
Subscription
The IBM International Passport Advantage Agreement and the IBM SaaS Terms of Use or the IBM Cloud Services Agreement (CSA) and the Services Description govern your use of this offering.
Technical support
Technical support is provided for IBM SaaS and enabling software, as applicable, during the subscription period. Any enhancements, updates and other materials provided by IBM as part of any such technical support are considered to be part of IBM SaaS or enabling software, as applicable, and therefore governed by the SaaS Terms of Use or the CSA and associated Service Description. Technical support is included with IBM SaaS and is not available as a separate offering.
Refer to additional technical support information in the IBM Software as a Service Terms of Use document or CSA Service Description for the program.
Terms of Use
The program's Terms of Use document and CSA Service Description are available on the IBM Software as a Service Agreements website
Limited warranty
If warranted, refer to the warranty as stated in the Terms of Use document or the Cloud Services Agreement for this offering.
Money-back guarantee
No
Other terms
Volume orders (IVO)
No
IBM International Passport Advantage Agreement
Passport Advantage applies
Yes, and through the Passport Advantage website at
Usage restriction
Yes. For additional information, refer to the program's Terms of Use Document or CSA Service Description that are available on the IBM Software License Agreement website
Software Subscription and Support applies
No
IBM Operational Support Services - SoftwareXcel
No
System i® Software Maintenance applies
No
Variable charges apply
No
Educational allowance available
Not applicable.
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| Statement of good security practices |
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IT system security involves protecting systems and information through prevention, detection, and response to improper access from within and outside your enterprise. Improper access can result in information being altered, destroyed, or misappropriated or can result in misuse of your systems to attack others. Without a comprehensive approach to security, no IT system or product should be considered completely secure and no single product or security measure can be completely effective in preventing improper access. IBM systems and products are designed to be part of a comprehensive security approach, which will necessarily involve additional operational procedures, and may require other systems, products, or services to be most effective. IBM does not warrant that systems and products are immune from the malicious or illegal conduct of any party.
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| Prices |
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Passport Advantage
For Passport Advantage information and charges, contact your IBM representative. Additional information is available at
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For more financing information, visit
Trademarks
IBM, Passport Advantage, Express and System i are registered trademarks of IBM Corporation in the United States, other countries, or both.
Other company, product, and service names may be trademarks or service marks of others.
Terms of use
IBM products and services which are announced and available in your country can be ordered under the applicable standard agreements, terms, conditions, and prices in effect at the time. IBM reserves the right to modify or withdraw this announcement at any time without notice. This announcement is provided for your information only. Additional terms of use are located at
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