IBM Silverpop Engage provides cloud-based digital marketing that enables marketers to deliver exceptional experiences for customers across the entire buyer journey

IBM United States Software Announcement 214-438
November 4, 2014

Table of contents
 Overview Overview  Publications Publications
 Key prerequisites Key prerequisites  Technical information Technical information
 Planned availability date Planned availability date  Ordering information Ordering information
 Description Description  Terms and conditions Terms and conditions
 Product positioning Product positioning  Prices Prices
 Program number Program number


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At a glance
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IBM® Silverpop Engage reduces the complexity of omni-channel marketing and enables marketers to deliver exceptional experiences for customers across the entire brand journey, increasing loyalty and driving revenue. Silverpop Engage allows marketers to:



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Top rule
Overview
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Silverpop, an IBM Company, is a cloud-based digital marketing provider that offers email marketing and lead management solutions. IBM Silverpop Engage enables marketers to use customer data and individual behaviors, collected from a variety of sources, to inform and drive personalized customer interactions in real time. By providing deep, behavior-based customer insights and an intuitive engagement engine, Silverpop Engage reduces the complexity of omni-channel marketing and enables marketers to deliver exceptional experiences for customers across the entire buyer journey. As part of the IBM ExperienceOne integrated portfolio, Silverpop Engage helps marketers convert prospects into loyal customers through more relevant one-to-one interactions.

Silverpop Engage helps marketers:

IBM Silverpop Engage Consulting Services offers a wide array of services that support the use of Silverpop Engage. Consulting services help marketers develop expertise in Silverpop Engage as well as provide guidance to marketers as they define and execute their customer interaction strategies.

Silverpop Engage email marketing and lead management solutions serve the needs of business-to-consumer (B2C) and business-to-business (B2B) marketers from a wide range of industries at more than 5,000 brands around the globe.



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Key prerequisites
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IBM Silverpop Engage requires an Internet connection and browser. For more details about system requirements, refer to the Technical information section.



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Planned availability date
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November 4, 2014



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Description
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IBM Silverpop Engage delivers many product features to help marketers convert digital prospects to loyal customers through more relevant one-to-one interactions.

Message creation and delivery:

Advanced segmentation:

Multichannel messaging:

Transactional emails and messaging:

Integrations:

Automated campaigns:

Scoring:

Web tracking:

Landing pages and web forms:

Campaign reporting:

Business-to-business (B2B) lead management:

Performance and security:

Accessibility by people with disabilities

A US Section 508 Voluntary Product Accessibility Template (VPAT) containing details on accessibility compliance can be requested at

http://www.ibm.com/able/product_accessibility/index.html


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Product positioning
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IBM Silverpop Engage is part of the IBM ExperienceOne family of products. ExperienceOne customer engagement solutions help you attract, delight, and maximize the lifetime value of customers by enriching the ways you engage with each of them. IBM Silverpop Engage brings digital marketing capabilities to ExperienceOne, including email marketing and lead management, helping to convert digital prospects to loyal customers.



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Availability of national languages
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                Availability
Description     date          Language

IBM Silverpop   11/04/14      Multilingual
Engage                         English
                               Japanese

User interfaces for Silverpop Engage are available in English and Japanese. Documentation is English only.

Globalization support and limitations for Silverpop Engage are described in Silverpop Engage release notes. Login to the Silverpop Knowledge Base to find the release notes at

http://kb.silverpop.com


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Program number
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Program                Program
number        VRM      name

5725-S87      SaaS     IBM Silverpop Engage
5725-T05      SaaS     IBM Silverpop Engage Consulting
                       Services


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Education support
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Available training offerings include client on-site training, instructor led online (ILO), and self-paced e-learning format. Through client on-site training, IBM delivers standard or customized training to meet the requirements of its clients. All relevant self-paced, e-learning content is available to clients at no cost as part of the standard support provided.

For more information on any of the training offerings, contact silverpop-train@wwpdl.vnet.ibm.com.



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Offering Information
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Product information is available via the Offering Information website

http://www.ibm.com/common/ssi

Also, visit the Passport Advantage® website

http://www.ibm.com/software/passportadvantage


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Publications
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Customers can access Help, Online documentation, and Knowledge Base articles through the Help menu when logged in to Silverpop Engage or through the Client Support Portal located at

https://portal.silverpop.com/Portal/www/login.php


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Services
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Software Services

IBM Software Services has the breadth, depth, and reach to manage your services needs. You can leverage the deep technical skills of our lab-based, software services team and the business consulting, project management, and infrastructure expertise of our IBM Global Services team. Together, we provide the global reach, intellectual capital, industry insight, and technology leadership to support a wide range of critical business needs.

To learn more about IBM Software Services or to contact a Software Services sales specialist, visit

http://www.ibm.com/software/sw-services/


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Technical information
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Specified operating environment

Hardware requirements
System requirements

To use IBM Silverpop Engage, you must use an Internet connected computer with the following minimum system requirements:

The program's specifications and specified operating environment information may be found in documentation accompanying the program, if available, such as a readme file, or other information published by IBM, such as an announcement letter. Documentation and other program content may be supplied only in the English language.

Limitations

For additional information, refer to Usage restrictions in the Terms and conditions section of this announcement, or to the program's Terms of Use document or CSA Service Description, which are available on the IBM Software as a Service Agreements website

http://www-03.ibm.com/software/sla/sladb.nsf/sla/saas/

Planning information

Packaging

This offering is accessed through the Internet. There is no physical media.

Security, auditability, and control

ExperienceOne software as a service (SaaS) products provide the security and auditability features required for remotely accessible software. The product uses the security and auditability of the host hardware and software. The customer is responsible for the evaluation, selection, and implementation of security features, administrative procedures, and appropriate controls in their application systems and communication facilities.



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Ordering information
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This product is only available via Passport Advantage. It is not available as shrinkwrap.

Product group: IBM Enterprise Marketing Management
 
Product Identifier Description  (PID)

IBM Silverpop Engage            5725-S87
 
IBM Silverpop Engage            5725-T05
Consulting Services
 
Product category: Digital Marketing Optimization

Passport Advantage

                                                  Part
Program name/Description                          number

IBM Silverpop Engage - Message 1000 Digital       D1AW6LL
Messages Overage
 
IBM Silverpop Engage - Message 1000 Digital       D1AVQLL
Messages per Month
 
IBM Silverpop Engage - Message Daily Fee          D1AVPLL
for Partial Month
 
IBM Silverpop Engage - Database 10 Thousand       D1AWLLL
Database Records Overage
 
IBM Silverpop Engage - Database 10 Thousand       D1AWHLL
Database Records per Month
 
IBM Silverpop Engage - Database Daily Fee         D1AWGLL
for Partial Month
 
IBM Silverpop Transact for Engage - Database      D1AWPLL
1000 Digital Messages Overage
 
IBM Silverpop Transact for Engage - Database      D1AWNLL
1000 Digital Messages per Month
 
IBM Silverpop Transact for Engage - Database      D1AWMLL
Daily Fee for Partial Month
 
IBM Silverpop Multi-Factor Authentication         D1AWRLL
Authorized User per Month
 
IBM Silverpop Multi-Factor Authentication         D1AWQLL
Daily Fee for Partial Month
 
IBM Silverpop Social Sign-In Access per Month     D1AWTLL
 
IBM Silverpop Social Sign-In Daily Fee            D1AWSLL
for Partial Month
                                                  Part
Program name/Description                          number

IBM Silverpop Inbox Monitoring Event              D1AV7LL
Pay Per Use
 
IBM Silverpop Universal Behaviors 10 Thousand     D1AVALL
Database Records Overage
 
IBM Silverpop Universal Behaviors 10 Thousand     D1AV9LL
Database Records per Month
 
IBM Silverpop Universal Behaviors Daily Fee       D1AV8LL
for Partial Month
 
IBM Silverpop Universal Behaviors Additional      D1AVCLL
Data History - Less Than 1 Million Database
Records Instance per Month
 
IBM Silverpop Universal Behaviors Additional      D1AVBLL
Data History - Less Than 1 Million Database
Records Daily Fee for Partial Month
 
IBM Silverpop Universal Behaviors Additional      D1AVELL
Data History - Less Than 5 Million Database
Records Instance per Month
 
IBM Silverpop Universal Behaviors Additional      D1AVDLL
Data History - Less Than 5 Million Database
Records Daily Fee for Partial Month
 
IBM Silverpop Universal Behaviors Additional      D1AVGLL
Data History - Unlimited Database Records
Instance per Month
 
IBM Silverpop Universal Behaviors Additional      D1AVFLL
Data History - Unlimited Database Records
Daily Fee for Partial Month
 
IBM Silverpop Mobile Connector 10 Thousand        D1AVJLL
Database Records Overage
 
IBM Silverpop Mobile Connector 10 Thousand        D1AVILL
Database Records per Month
 
IBM Silverpop Mobile Connector Daily Fee          D1AVHLL
for Partial Month
 
IBM Silverpop Web Analytics Integration           D1AVLLL
Application Instance per Month
 
IBM Silverpop Web Analytics Integration           D1AVKLL
Daily Fee for Partial Month
                                                  Part
Program name/Description                          number

IBM Silverpop CRM Integration Application         D1AW1LL
Instance Set Up
 
IBM Silverpop CRM Integration Application         D1AW0LL
Instance per Month
 
IBM Silverpop CRM Integration Daily Fee           D1AVZLL
for Partial Month
 
IBM Silverpop Additional Domain Reputation        D1AW3LL
Identity On-Demand Setup
 
IBM Silverpop Additional Domain Reputation        D1AW2LL
Identity Set Up
 
IBM Silverpop Additional IP Address Daily Fee     D1AW5LL
for Partial Month
 
IBM Silverpop Additional IP Address               D1AW4LL
Reputation Identity per Annum
                                                  Part
Program name/Description                          number

IBM Silverpop IP Reputation Warm Up Engagement    D1AW8LL
On-Demand Setup
 
IBM Silverpop IP Reputation Warm Up Engagement    D1AW7LL
Set Up
 
IBM Silverpop Fast Start Enterprise Engagement    D1AW9LL
Set Up
 
IBM Silverpop Customer Enablement Engagement      D1AWBLL
Set Up
 
IBM Silverpop Managed Enablement Engagement       D1AWCLL
Set Up
 
IBM Silverpop Product Consulting - Bronze         D1AWDLL
Engagement Set Up
 
IBM Silverpop Product Consulting - Silver         D1AWELL
Engagement Set Up
 
IBM Silverpop Product Consulting - Gold           D1AWFLL
Engagement Set Up
 
IBM Silverpop Managed Services - Bronze           D1AWILL
Engagement Set Up
 
IBM Silverpop Managed Services - Silver           D1AWJLL
Engagement Set Up
 
IBM Silverpop Managed Services - Gold             D1AWKLL
Engagement Set Up

Charge metric

 
                 Part number or
Program name     PID number        Charge metric

IBM Silverpop    5725-S87          Access
Engage                             Application Instance
                                   Authorized User
                                   Digital Message
                                   Engagement
                                   Event
                                   Instance
                                   Reputation Identity
                                   Thousand Database Record
 
IBM Silverpop    5725-T05          Engagement
Engage
Consulting
Services

Charge metric definitions

Access is a unit of measure by which the IBM SaaS may be obtained. An Access is the rights to use the IBM SaaS. You must obtain a single Access entitlement in order to use the IBM SaaS during the measurement period specified in the Proof of Entitlement (PoE) or Order Document.

Application Instance is a unit of measure by which the IBM SaaS can be obtained. An Application Instance entitlement is required for each instance of an Application connected to the IBM SaaS. If an Application has multiple components, each of which serves a distinct purpose or user base, and each of which can be connected to or managed by the IBM SaaS, each such component is considered a separate Application. Additionally, test, development, staging, and production environments for an Application are each considered to be separate instances of the Application and each must have an entitlement. Multiple Application instances in a single environment are each considered to be separate instances of the Application and each must have an entitlement. Sufficient entitlements must be obtained to cover the number of Application Instances connected to the IBM SaaS during the measurement period specified in customer's PoE or Transaction Document.

Authorized User is a unit of measure by which the IBM SaaS can be obtained. Customer must obtain separate, dedicated entitlements for each unique Authorized User given access to the IBM SaaS in any manner directly or indirectly (for example, via a multiplexing program, device, or application server) through any means. Sufficient entitlements must be obtained to cover the number of Authorized Users given access to the IBM SaaS during the measurement period specified in customer's PoE or Transaction Document.

Digital Message is a unit of measure by which the IBM SaaS can be obtained. A Digital Message is an electronic communication managed or processed by the IBM SaaS. Sufficient entitlements must be obtained to cover the total number of Digital Messages managed or processed by the IBM SaaS during the measurement period specified in customer's PoE or Transaction Document.

Engagement is a unit of measure by which the IBM SaaS can be obtained. An Engagement consists of professional or training services related to the IBM SaaS. Sufficient entitlements must be obtained to cover each Engagement.

Event is a unit of measure by which the IBM SaaS can be obtained. Event entitlements are based on the number of occurrences of a specific event related to the use of the IBM SaaS. Event entitlements are specific to the IBM SaaS and the type of event may not be exchanged, interchanged, or aggregated with other Event entitlements of another IBM SaaS or type of event. Sufficient entitlements must be obtained to cover every event that occurs during the measurement period specified in a PoE or Transaction Document.

Instance is a unit of measure by which the IBM SaaS can be obtained. An Instance is access to a specific configuration of the IBM SaaS. Sufficient entitlements must be obtained for each Instance of the IBM SaaS made available to access and use during the measurement period specified in the PoE or Order Document.

Reputation Identity is a unit of measure by which the IBM SaaS can be obtained. A Reputation Identity is a combination of an IP address or Domain used to improve the deliverability of emails. Sufficient entitlements must be obtained to cover the number of Reputation Identities created for customer within the IBM SaaS.

Thousand Database Record is a unit of measure by which the IBM SaaS can be obtained. A Database Record is the collection of fields in a database related to a single entity and accessible as a single unit. Each Thousand Database Record entitlement represents one Thousand Database Records. Sufficient Thousand Database Record entitlements must be obtained to cover the total number of Database Records available to be processed by the IBM SaaS during the measurement period specified in customer's PoE or Transaction Document.



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Top rule
Terms and conditions
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The information provided in this announcement letter is for reference and convenience purposes only. The terms and conditions that govern any transaction with IBM are contained in the applicable contract documents such as the IBM International Passport Advantage Agreement, the International Passport Advantage Express® Agreement, and the IBM SaaS Terms of Use, or the Cloud Services Agreement and associated Services Descriptions.

This product is only available via Passport Advantage. It is not available as shrinkwrap.

Subscription

The IBM International Passport Advantage Agreement and the IBM SaaS Terms of Use or the IBM Cloud Services Agreement (CSA) and the Services Description govern your use of this offering.

Technical support

Technical support is provided for IBM SaaS and enabling software, as applicable, during the subscription period. Any enhancements, updates and other materials provided by IBM as part of any such technical support are considered to be part of IBM SaaS or enabling software, as applicable, and therefore governed by the SaaS Terms of Use or the CSA and associated Service Description. Technical support is included with IBM SaaS and is not available as a separate offering.

Refer to additional technical support information in the IBM Software as a Service Terms of Use document or CSA Service Description for the program.

Terms of Use

The program's Terms of Use document and CSA Service Description are available on the IBM Software as a Service Agreements website

http://www-03.ibm.com/software/sla/sladb.nsf/sla/saas/

Limited warranty

If warranted, refer to the warranty as stated in the Terms of Use document or the Cloud Services Agreement for this offering.

Money-back guarantee

No

Other terms

Volume orders (IVO)

No

IBM International Passport Advantage Agreement

Passport Advantage applies

Yes, and through the Passport Advantage website at

http://www.ibm.com/software/passportadvantage

Usage restriction

Yes. For additional information, refer to the program's Terms of Use Document or CSA Service Description that are available on the IBM Software License Agreement website

http://www.ibm.com/software/sla/sladb.nsf

Software Subscription and Support applies

No

IBM Operational Support Services - SoftwareXcel

No

System i® Software Maintenance applies

No

Variable charges apply

No

Educational allowance available

Not applicable.



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Statement of good security practices
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IT system security involves protecting systems and information through prevention, detection, and response to improper access from within and outside your enterprise. Improper access can result in information being altered, destroyed, or misappropriated or can result in misuse of your systems to attack others. Without a comprehensive approach to security, no IT system or product should be considered completely secure and no single product or security measure can be completely effective in preventing improper access. IBM systems and products are designed to be part of a comprehensive security approach, which will necessarily involve additional operational procedures, and may require other systems, products, or services to be most effective. IBM does not warrant that systems and products are immune from the malicious or illegal conduct of any party.



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Prices
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Passport Advantage

For Passport Advantage information and charges, contact your IBM representative. Additional information is available at

http://www.ibm.com/software/howtobuy/passportadvantage/

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http://www.ibm.com/financing

IBM Global Financing offerings are provided through IBM Credit LLC in the United States, and other IBM subsidiaries and divisions worldwide to qualified commercial and government customers. Rates are based on a customer's credit rating, financing terms, offering type, equipment type, and options, and may vary by country. Other restrictions may apply. Rates and offerings are subject to change, extension, or withdrawal without notice.

Financing from IBM Global Financing helps you preserve cash and credit lines, enables more technology acquisition within current budget limits, permits accelerated implementation of economically attractive new technologies, offers payment and term flexibility, and can help match project costs to projected benefits. Financing is available worldwide for credit-qualified customers.

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http://www.ibm.com/legal/us/en/

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