IBM Enterprise Marketing Management Cross-channel Marketing Optimization V9.1 enables marketers to enhance the customer relationship by optimizing the relevance and timeliness of every customer interaction

IBM United States Software Announcement 213-444
October 22, 2013


Table of contents
Overview Overview Publications Publications
Key prerequisites Key prerequisites Technical information Technical information
Planned availability date Planned availability date Ordering information Ordering information
Description Description Terms and conditions Terms and conditions
Program number Program number Prices Prices


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At a glance
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IBM® Enterprise Marketing Management (EMM) Cross-channel Marketing Optimization V9.1 delivers the following benefits:



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Overview
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EMM Cross-channel Marketing Optimization enables marketers to engage each customer and prospect in a cross-channel dialogue that builds upon past and current behavior to deepen customer relationships, increase customer lifetime value, and strengthen customers' return on marketing investment.

Version 9.1 includes new features and product offerings:

In addition, Version 9.1 also features many enhancements to Cross-channel Marketing Optimization solution usability, performance, and product integrations.

A subset of EMM Cross Channel Marketing on premises products are offered for use with IBM zEnterprise® BladeCenter® Extension (zBX). zBX allows marketers to run select EMM products in their zEnterprise environment. zBX is part of the IBM zEnterprise System. For information about zBX, refer to

http://www-03.ibm.com/systems/z/hardware/zenterprise/zbx.html

For information about EMM software and zBX hardware, refer to the published announcements and websites listed in the Reference information section.



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Key prerequisites
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To find operating environment information, refer to the Technical information section.

This section identifies EMM intra-product dependencies.

The following IBM products additionally require entitlement to Campaign V9.1:

The following IBM products additionally require entitlement to Marketing Operations V9.1:

The Leads Sales Force Automation V9.1 additionally requires entitlement to Leads V9.1.

The following IBM products additionally require entitlement to Interact V9.1:

The following IBM products additionally require entitlement to Interact eXtreme Caching Adapter V9.1 and Interact V9.1:



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Planned availability date
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Top rule
Description
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This release of Cross-channel Marketing Optimization delivers a new product, SPSS Modeler Advantage Marketing Edition, and delivers new features or enhancements for existing products:

Expanded event-pattern recognition capabilities in Interact offerings

With the introduction of Interact Opportunity Detection offerings, marketers can now take into consideration more complex event pattern recognition into real-time decisions about how to treat customers during live interactions. Using event pattern recognition in real-time decisions increases the relevance of offers and messages because the long-term context of the live interaction is better understood. It yields better conversion rates and marketing results.

Easier and lower-cost support for large-volume Interact deployments

New Interact eXtreme Caching offerings use WebSphere eXtreme Scale to store and manage customer profile and in-session contextual data during real-time decisions. This integration makes it easier and less expensive to deploy Interact offerings for large volume situations, where both scale and memory failover are important. The larger the volume of an Interact deployment, the more opportunities to present personalized offers and increase marketing success.

New SPSS Modeler Advantage Marketing Edition

A new offering, SPSS Modeler Advantage Marketing Edition, puts easy-to-use, predictive analytics capabilities into the hands of marketers so that they can make the offers in their campaigns more relevant to customers' needs and interests. Marketers can deploy predictive analytics without the assistance of expert IT staff. The integration between SPSS Modeler Advantage Marketing Edition and the Campaign product means that marketers can use predictive analytics while executing campaigns, thereby increasing campaign response rates.

SPSS Modeler Advantage Marketing Edition is the strategic replacement for IBM PredictiveInsight. Version 9.1 products do not integrate with PredictiveInsight.

Enhancements to solution usability, performance, and integration

In addition to new features, Version 9.1 also includes many enhancements in the areas of product usability, performance, and integration.

Accessibility by people with disabilities

A US Section 508 Voluntary Product Accessibility Template (VPAT) containing details on accessibility compliance can be requested at

http://www.ibm.com/able/product_accessibility/index.html


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Reference information
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For information about new, replacement parts to support packaging updates for EMM Cross-channel Marketing Optimization, refer to Software Announcement 213-527, dated October 22, 2013.

For information about withdrawal and replacement of parts to support packaging updates for EMM Cross-channel Marketing Optimization products, refer to Software Withdrawal Announcement 913-248, dated October 22, 2013

For information about EMM Solutions Integrated Marketing Suite V9.0, refer to Software Announcement 213-008, dated January 15, 2013.

For information about zEnterprise BladeCenter for EMM Cross-channel Marketing Optimization, refer to Software Announcement 213-178, dated May 7, 2013.



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Program number
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Program              Program
number       VRM     name
 
5725-D22     9.1    IBM Campaign
5725-D22     9.1    IBM Contact Optimization
5725-D22     9.1    IBM Distributed Marketing
5725-D22     9.1    IBM Interact
5725-D22            IBM SPSS Modeler Advantage Enterprise
5725-D22            Marketing Management Edition
5725-D23     9.1    IBM Leads
5725-D24     9.1    IBM Marketing Operations
5725-E28     SaaS   IBM eMessage
5725-E44     SaaS   IBM Marketing Operations OnDemand


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Education support
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The IBM Software Training team offers a portfolio of education services to help customers successfully deploy and use EMM solutions.

To see the entire portfolio of EMM courses, along with descriptions, locations, and availability dates, access the following site and select your country under the appropriate solution heading at

http://www-304.ibm.com/jct03001c/services/learning/

For information about educational training for SPSS Modeler Advantage Enterprise Marketing Management Edition, contact your IBM sales representative.



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Offering Information
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Product information is available via the Offering Information website

http://www.ibm.com/common/ssi

Also, visit the Passport Advantage® website

http://www.ibm.com/software/passportadvantage


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Publications
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Product information is available through individual product user interfaces. Additionally:



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Technical information
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Specified operating environment

Software and hardware requirements

IBM EMM on-premise products run on a variety of operating systems. EMM on-demand products require an Internet connection and browser.

For the most current system requirements for the EMM Cross-channel Marketing Optimization products, visit

http://www.ibm.com/support/entry/portal/

For an individual product, select Product documentation, and find the document: Recommended Software Environments and Minimum System Requirements.

For Marketing Operations OnDemand, a SaaS product, find system requirements at

http://support.ibmcloud.com
System requirements for zEnterprise BladeCenter Extension (zBX)

EMM Cross-channel Marketing Optimization V9.1 products are supported for use with a subset of the models and operating systems that are supported for zBX blade servers, as follows:

For the most current system requirements for zBX servers, visit

http://www-03.ibm.com/systems/z/hardware/zenterprise/zbx.html

For the most current system requirements for EMM Cross-channel Marketing Optimization products, visit

http://www.ibm.com/support/entry/portal/

The program's specifications and specified operating environment information may be found in documentation accompanying the program, if available, such as a README file, or other information published by IBM , such as an announcement letter. Documentation and other program content may be supplied only in the English language.

Planning information

Packaging

On-premises products are delivered on CDs or DVDs. Software as a service (SaaS) products are accessed via the Internet; there are no physical or electronic deliverables. This program, when downloaded from a website, contains the applicable IBM license agreement and License Information, if appropriate, and will be presented for acceptance at the time of installation of the program. For future reference, the license and License Information will be stored in a directory such as LICENSE.TXT.

Security, auditability, and control

IBM EMM on-premises products use the security and auditability features of the host operating system.

IBM EMM software as a service (SaaS) products provide the security and auditability features required for remotely accessible software. The customer is responsible for evaluation, selection, and implementation of security features, administrative procedures, and appropriate controls in application systems and communication facilities.



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Software Services
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IBM Software Services has the breadth, depth, and reach to manage your services needs. You can leverage the deep technical skills of our lab-based, software services team and the business consulting, project management, and infrastructure expertise of our IBM Global Services team. Also, we extend our IBM Software Services reach through IBM Business Partners to provide an extensive portfolio of capabilities. Together, we provide the global reach, intellectual capital, industry insight, and technology leadership to support a wide range of critical business needs.

To learn more about IBM Software Services or to contact a Software Services sales specialist, visit

http://www.ibm.com/software/sw-services/


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Ordering information
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This product is only available via Passport Advantage . It is not available as shrinkwrap.

These products may only be sold directly by IBM or by authorized IBM Business Partners for Software Value Plus except for IBM eMessage, which is available only through the Software Solution Providers (SSP) program.

For more information about IBM Software Value Plus, visit

http://www.ibm.com/partnerworld/page/svp_authorized_portfolio

To locate IBM Business Partners for Software Value Plus in your geography for a specific Software Value Plus portfolio, visit

http://www.ibm.com/partnerworld/wps/bplocator/

Additional Business Partner restrictions

SPSS Modeler Advantage Marketing Edition is available to Business Partners through the SVP program only. Additional Business Partner restrictions for SPSS Modeler Advantage Marketing Edition are described in the following paragraph.

The EMM software that includes SPSS Modeler Advantage Marketing Edition can be distributed through Partners who distribute the EMM software along with the Partner's value add. The Partner's value-add can either be technology that is soft-bundled with the EMM software or a value add of services. When the EMM software is distributed by these Partners, it can either be distributed via a Software as a Service (SaaS) model or licensed for on-premise use. When the Partner buys licenses of EMM software that include SPSS Modeler Advantage Marketing Edition, it is sold on a per Authorized User basis. Each Authorized User license can be assigned to and utilized by one client of the business partner. Such license cannot be shared, nor can it be reassigned other than for transfer of the Authorized User entitlement to a different client of the Business Partner. Such reassignment of license can be made on a monthly basis in the case of SaaS distribution, or a yearly basis in the case of on-premise distribution.

Bundling restriction for SPSS Modeler Advantage Marketing Edition

SPSS Modeler Advantage Marketing Edition is to be sold exclusively through Passport Advantage . Inclusion of this product in ASL, OEM, SaaS, or other types of bundling arrangements is not permitted. Any exception to this restriction requires written authorization from the SPSS product management team.

Charge Metric, Resource, and User Definitions

Pricing for new offerings is based on one or more of the charge metrics listed in the Charge metrics section, with definitions as follows. For complete licensing details, refer to the License Information form number section, or visit

http://www-03.ibm.com/software/sla/sladb.nsf

Authorized User

Authorized User is a unit of measure by which the program can be licensed. An Authorized User is a unique person who is given access to the program. The program may be installed on any number of computers or servers and each Authorized User may have simultaneous access to any number of instances of the program at one time. Licensee must obtain separate, dedicated entitlements for each Authorized User given access to the program in any manner directly or indirectly (for example: via a multiplexing program, device, or application server) through any means. An entitlement for an Authorized User is unique to that Authorized User and may not be shared, nor may it be reassigned other than for the permanent transfer of the Authorized User entitlement to another person.

Install

Install is a unit of measure by which the program can be licensed. An install is an installed copy of the program on a physical or virtual disk made available to be executed on a computer. Licensee must obtain an entitlement for each install of the program.

Port

Port is a unit of measure by which the program can be licensed. A Port represents a single phone line or phone connection. Licensee must obtain an entitlement for every Port connected to the program.

Resource Value Unit (RVU)

Resource Value Unit (RVU) is a unit of measure by which the program can be licensed. RVU Proofs of Entitlement are based on the number of units of a specific resource used or managed by the program. Licensee must obtain sufficient entitlements for the number of RVUs required for Licensee's environment for the specific resources as specified in the table below. RVU entitlements are specific to the program and the type of resource and may not be exchanged, interchanged, or aggregated with RVU entitlements of another program or resource.

RVU - 1,000 Average Daily Digital Interactions

The Resource for the purposes of RVU calculation is one thousand (1,000) Average Daily Digital Interactions. A Digital Interaction is equivalent to a non-mobile session and is defined as a series of URL requests from the same uniquely identified client with a time of no more than 30 minutes and no requests for URLs from other domains intervening between requests. In other words, a session ends when someone goes to another site, or 30 minutes elapse between pageviews, whichever comes first. The Average Daily Digital Interactions are determined by dividing the aggregate number or visits per calendar year by 365.

RVU - 100,000 Average Daily Mobile Interactions

The Resource for the purposes of RVU calculation is one hundred thousand (100,000) Average Daily Mobile Interactions. A Mobile Interaction is equivalent to a mobile message and is defined as a request from a uniquely identified mobile client for offers. The Average Daily Mobile Interactions are determined by dividing the aggregate number of mobile messages per calendar year by 365. The interaction is considered mobile if the interaction factors in the precise location (latitude and longitude) of the client device.

RVU Conversion Table for Digital and Mobile Interactions

From 1 to 2 Resources, 1 RVU per Resource
From 3 to 5 Resources, 2 RVUs plus .90 RVUs per Resource above 2
From 6 to 10 Resources, 4.7 RVUs plus .80 RVUs per Resource above 5
From 11 to 20 Resources, 8.7 RVUs plus .70 RVUs per Resource above 10
From 21 to 35 Resources, 15.7 RVUs plus .60 RVUs per Resource above 20
From 36 to 50 Resources, 24.7 RVUs plus .45 RVUs per Resource above 35
For more than 50 Resources, 31.45 RVUs plus .30 RVUs per Resource above 50

RVU - Client Device

The Resource for the purposes of RVU calculations is Client Device managed by the program. Client Device is a unit of measure by which the program can be licensed. A Client Device is a single user computing device or special purpose sensor or telemetry device that requests the execution of or receives for execution a set of commands, procedures, or applications from or provides data to another computer system that is typically referred to as a server or is otherwise managed by the server. Multiple Client Devices may share access to a common server. A Client Device may have some processing capability or be programmable to allow a user to do work. Examples include, but are not limited to actuators, appliances, automated teller machines, automatic meter readers, cash registers, disk drives, desktop computers, kiosks, notebook computers, personal digital assistant, point-of-sale terminals, sensors, smart meters, tape drives, and technical workstations. Licensee must obtain entitlements for every Client Device which runs, provides data to, uses services provided by, or otherwise accesses the program and for every other computer or server on which the program is installed.

RVU Conversion Table for Client Device

From 1 to 100 Resources, 1 RVU per Resource
From 101 to 250 Resources, 100 RVUs plus .90 RVUs per Resource above 100
From 251 to 500 Resources, 235 RVUs plus .80 RVUs per Resource above 250
From 501 to 750 Resources, 435 RVUs plus .60 RVUs per Resource above 500
From 751 to 1250 Resources, 585 RVUs plus .50 RVUs per Resource above 750
From 1251 to 2000 Resources, 835 RVUs plus .40 RVUs per Resource above 1250
 
For more than 2000 Resources, 1135 RVUs plus .30 RVUs per Resource above
2000

User Value Unit (UVU)

User Value Unit (UVU) is a unit of measure by which the program can be licensed. UVU Proofs of Entitlement are based on the number and type of Users for the given program. Licensee must obtain sufficient entitlements for the number of UVUs required for Licensee's environment as specified in the table below. The UVU entitlements are specific to the program and type of user and may not be exchanged, interchanged, or aggregated with UVU entitlements of another program or type of user.

UVU - Authorized User

The User for the purposes of UVU calculations is an Authorized User. Authorized User is a unit of measure by which the program can be licensed. An Authorized User is a unique person who is given access to the program. The program may be installed on any number of computers or servers and each Authorized User may have simultaneous access to any number of instances of the program at one time. Licensee must obtain separate, dedicated entitlements for each Authorized User given access to the program in any manner directly or indirectly (for example: via a multiplexing program, device, or application server) through any means. An entitlement for an Authorized User is unique to that Authorized User and may not be shared, nor may it be reassigned other than for the permanent transfer of the Authorized User entitlement to another person.

UVU Conversion Table for Authorized User

From 1 to 100 Users, 1 UVU per User
From 101 to 250 Users, 100 UVUs plus .90 UVUs per User above 100
From 251 to 500 Users, 235 UVUs plus .80 UVUs per User above 250
From 501 to 750 Users, 435 UVUs plus .60 UVUs per User above 500
From 751 to 1250 Users, 585 UVUs plus .50 UVUs per User above 750
From 1251 to 2000 Users, 835 UVUs plus .40 UVUs per User above 1250
For more than 2000 Users, 1135 UVUs plus .30 UVUs per User above 2000
Passport Advantage : Program descriptions and part numbers
                                                          Part
Program descriptions                                      numbers

SPSS Modeler Advantage Enterprise Marketing Management Edition

IBM SPSS Modeler Advantage Enterprise Marketing           D12NALL
Management Edition Authorized User License + SW
Subscription & Support 12 Months 
 
IBM SPSS Modeler Advantage Enterprise Marketing           E0IZ6LL
Management Edition Authorized User SW Subscription
& Support Renewal 12 Months 
 
IBM SPSS Modeler Advantage Enterprise Marketing           D12NBLL
Management Edition Authorized User SW Subscription
& Support Reinstatement 12 Months
 
IBM SPSS Modeler Advantage Enterprise Marketing           D12NCLL
Management Edition Initial Fixed Term License +
SW Subscription and Support 12 Months 
 
IBM SPSS Modeler Advantage Enterprise Marketing           E0IZ7LL
Management Edition Subsequent Fixed Term License +
SW Subscription and Support 12 Months

Interact for Mobile Interactions

IBM Interact for Mobile Interactions RVU License +        D12JXLL
SW Subscription & Support 12 Months
 
IBM Interact for Mobile Interactions RVU Annual           E0IXELL
SW Subscription & Support Renewal 12 Months
 
IBM Interact for Mobile Interactions RVU SW               D12JWLL
Subscription & Support Reinstatement 12 Months
 
IBM Interact for Mobile Interactions RVU Initial          D12JVLL
Fixed Term License + SW Subscription & Support
12 Months
 
IBM Interact for Mobile Interactions RVU Subsequent       E0IXDLL
Fixed Term License + SW Subscription & Support
12 Months
 
IBM Interact for Mobile Interactions for zEnterprise      D12JZLL
BladeCenter Extension RVU License + SW Subscription
& Support 12 Months
 
IBM Interact for Mobile Interactions for zEnterprise      E0IXFLL
BladeCenter Extension RVU Annual SW Subscription
& Support Renewal 12 Months

IBM Interact for Mobile Interactions for zEnterprise      D12JYLL
BladeCenter Extension RVU SW Subscription & Support
Reinstatement 12 Months

Interact Opportunity Detection for ATM, Kiosk, POS

IBM Interact Opportunity Detection for ATM, Kiosk,        D12KWLL
POS RVU License + SW Subscription & Support
12 Months 
 
IBM Interact Opportunity Detection for ATM, Kiosk,        E0IY0LL
POS RVU Annual SW Subscription & Support Renewal
12 Months 
 
IBM Interact Opportunity Detection for ATM, Kiosk,        D12KXLL
POS RVU SW Subscription & Support Reinstatement
12 Months 
 
IBM Interact Opportunity Detection for ATM, Kiosk,        D12KVLL
POS RVU Initial Fixed Term License + SW Subscription
& Support 12 Months
 
IBM Interact Opportunity Detection for ATM, Kiosk,        E0IXZLL
POS RVU Subsequent Fixed Term License + SW
Subscription & Support 12 Months

IBM Interact Opportunity Detection for ATM, Kiosk,        D12KYLL
POS for zEnterprise BladeCenter Extension RVU License
+ SW Subscription & Support 12 Months
 
IBM Interact Opportunity Detection for ATM, Kiosk,        E0IY1LL
POS for zEnterprise BladeCenter Extension RVU Annual
SW Subscription & Support Renewal 12 Months 
 
IBM Interact Opportunity Detection for ATM, Kiosk,        D12KZLL
POS for zEnterprise BladeCenter Extension RVU
SW Subscription & Support Reinstatement 12 Months

Interact Opportunity Detection for Digital Interactions

IBM Interact Opportunity Detection for Digital            D12LBLL
Interactions RVU License + SW Subscription
& Support 12 Months 
 
IBM Interact Opportunity Detection for Digital            E0IY9LL
Interactions RVU Annual SW Subscription & Support
Renewal 12 Months 
 
IBM Interact Opportunity Detection for Digital            D12LCLL
Interactions RVU SW Subscription & Support
Reinstatement 12 Months 
 
IBM Interact Opportunity Detection for Digital            D12LALL
Interactions RVU Initial Fixed Term License +
SW Subscription & Support 12 Months 
 
IBM Interact Opportunity Detection for Digital            E0IY8LL
Interactions RVU Subsequent Fixed Term License +
SW Subscription & Support 12 Months 
 
IBM Interact Opportunity Detection for Digital            D12LDLL
Interactions for zEnterprise BladeCenter
Extension RVU License + SW Subscription
& Support 12 Months 
 
IBM Interact Opportunity Detection for Digital            E0IYALL
Interactions for zEnterprise BladeCenter
Extension RVU Annual SW Subscription
& Support Renewal 12 Months 
 
IBM Interact Opportunity Detection for Digital            D12LELL
Interactions for zEnterprise BladeCenter
Extension RVU SW Subscription & Support
Reinstatement 12 Months

Interact Opportunity Detection for Interactive Voice Response

IBM Interact Opportunity Detection for Interactive        D12L1LL
Voice Response Port License + SW Subscription
& Support 12 Months 
 
IBM Interact Opportunity Detection for Interactive        E0IY3LL
Voice Response Port Annual SW Subscription
& Support Renewal 12 Months 
 
IBM Interact Opportunity Detection for Interactive        D12L2LL
Voice Response Port SW Subscription & Support
Reinstatement 12 Months 
 
IBM Interact Opportunity Detection for Interactive        D12L0LL
Voice Response Port Initial Fixed Term License +
SW Subscription & Support 12 Months 
 
IBM Interact Opportunity Detection for Interactive        E0IY2LL
Voice Response Port Subsequent Fixed Term License +
SW Subscription & Support 12 Months 
 
IBM Interact Opportunity Detection for Interactive        D12L3LL
Voice Response for zEnterprise BladeCenter Extension
Port License + SW Subscription & Support 12 Months 
   
IBM Interact Opportunity Detection for Interactive        E0IY4LL
Voice Response for zEnterprise BladeCenter Extension
Port Annual SW Subscription & Support Renewal
12 Months 
 
IBM Interact Opportunity Detection for Interactive        D12L4LL
Voice Response for zEnterprise BladeCenter Extension
Port SW Subscription & Support Reinstatement
12 Months

Interact Opportunity Detection for Mobile Interactions

IBM Interact Opportunity Detection for Mobile             D12LGLL
Interactions RVU License + SW Subscription
& Support 12 Months 
 
IBM Interact Opportunity Detection for Mobile             E0IYCLL
Interactions RVU Annual SW Subscription
& Support Renewal 12 Months 
 
IBM Interact Opportunity Detection for Mobile             D12LHLL
Interactions RVU SW Subscription & Support
Reinstatement 12 Months 
 
IBM Interact Opportunity Detection for Mobile             D12LFLL
Interactions RVU Initial Fixed Term License +
SW Subscription & Support 12 Months 
 
IBM Interact Opportunity Detection for Mobile             E0IYBLL
Interactions RVU Subsequent Fixed Term License
+ SW Subscription & Support 12 Months 
 
IBM Interact Opportunity Detection for Mobile             D12LJLL
Interactions for zEnterprise BladeCenter
Extension RVU License + SW Subscription
& Support 12 Months 
 
IBM Interact Opportunity Detection for Mobile             E0IYDLL
Interactions for zEnterprise BladeCenter
Extension RVU Annual SW Subscription
& Support Renewal 12 Months 
 
IBM Interact Opportunity Detection for Mobile             D12LILL
Interactions for zEnterprise BladeCenter
Extension RVU SW Subscription & Support
Reinstatement 12 Months

Interact Opportunity Detection for Sales and Service Agents

IBM Interact Opportunity Detection for Sales and          D12L7LL
Service Agents Authorized UVU License + SW
Subscription & Support 12 Months 
 
IBM Interact Opportunity Detection for Sales and          E0IY6LL
Service Agents Authorized UVU Annual SW
Subscription & Support Renewal 12 Months 
 
IBM Interact Opportunity Detection for Sales and          D12L6LL
Service Agents Authorized UVU SW Subscription
& Support Reinstatement 12 Months 
 
IBM Interact Opportunity Detection for Sales and          D12L5LL
Service Agents Authorized UVU Initial Fixed Term
License + SW Subscription & Support 12 Months 
   
IBM Interact Opportunity Detection for Sales and          E0IY5LL
Service Agents Authorized UVU Subsequent Fixed
Term License + SW Subscription & Support 12 Months 
 
IBM Interact Opportunity Detection for Sales and          D12L8LL
Service Agents for zEnterprise BladeCenter Extension
Authorized UVU License + SW Subscription & Support
12 Months 
 
IBM Interact Opportunity Detection for Sales and          E0IY7LL
Service Agents for zEnterprise BladeCenter
Extension Authorized UVU Annual SW Subscription
& Support Renewal 12 Months 
 
IBM Interact Opportunity Detection for Sales and          D12L9LL
Service Agents for zEnterprise BladeCenter
Extension Authorized UVU SW Subscription & Support
Reinstatement 12 Months

Interact eXtreme Caching Adapter

IBM Interact eXtreme Caching Adapter Install              D12K1LL
License + SW Subscription & Support 12 Months
 
IBM Interact eXtreme Caching Adapter Install              E0IXHLL
Annual SW Subscription & Support Renewal
12 Months
 
IBM Interact eXtreme Caching Adapter Install SW           D12K2LL
Subscription & Support Reinstatement 12 Months
 
IBM Interact eXtreme Caching Adapter Install              D12K0LL
Initial Fixed Term License + SW Subscription
& Support 12 Months
 
IBM Interact eXtreme Caching Adapter                      E0IXGLL
Install Subsequent Fixed Term License + SW
Subscription & Support 12 Months
 
IBM Interact eXtreme Caching Adapter for                  D12K4LL
zEnterprise BladeCenter Extension Install
License + SW Subscription & Support 12 Months
 
IBM Interact eXtreme Caching Adapter for                  E0IXILL
zEnterprise BladeCenter Extension Install Annual
SW Subscription & Support Renewal 12 Months
 
IBM Interact eXtreme Caching Adapter for                  D12K3LL
zEnterprise BladeCenter Extension Install SW
Subscription & Support Reinstatement 12 Months

Interact eXtreme Caching for ATM, Kiosk, POS

IBM Interact eXtreme Caching for ATM, Kiosk, POS          D12K7LL
for RVU License + SW Subscription & Support
12 Months
 
IBM Interact eXtreme Caching for ATM, Kiosk, POS          E0IXKLL
RVU Annual SW Subscription & Support Renewal
12 Months
 
IBM Interact eXtreme Caching for ATM, Kiosk, POS          D12K6LL
RVU SW Subscription & Support Reinstatement
12 Months
 
IBM Interact eXtreme Caching for ATM, Kiosk, POS          D12K5LL
RVU Initial Fixed Term License + SW
Subscription & Support 12 Months
 
IBM Interact eXtreme Caching for ATM, Kiosk, POS          E0IXJLL
RVU Subsequent Fixed Term License + SW
Subscription & Support 12 Months
 
IBM Interact eXtreme Caching for ATM, Kiosk, POS          D12K8LL
for zEnterprise BladeCenter Extension RVU
License + SW Subscription & Support 12 Months
 
IBM Interact eXtreme Caching for ATM, Kiosk, POS          E0IXLLL
for zEnterprise BladeCenter Extension RVU Annual
SW Subscription & Support Renewal 12 Months
 
IBM Interact eXtreme Caching for ATM, Kiosk, POS          D12K9LL
for zEnterprise BladeCenter Extension RVU SW
Subscription & Support Reinstatement 12 Months

Interact eXtreme Caching for Digital Interactions

IBM Interact eXtreme Caching for Digital                  D12KLLL
Interactions RVU License + SW Subscription
& Support 12 Months
 
IBM Interact eXtreme Caching for Digital                  E0IXULL
Interactions RVU Annual SW Subscription
& Support Renewal 12 Months
 
IBM Interact eXtreme Caching for Digital                  D12KMLL
Interactions RVU SW Subscription & Support
Reinstatement 12 Months
 
IBM Interact eXtreme Caching for Digital                  D12KKLL
Interactions RVU Initial Fixed Term License
+ SW Subscription & Support 12 Months
 
IBM Interact eXtreme Caching for Digital                  E0IXTLL
Interactions RVU Subsequent Fixed Term License
+ SW Subscription & Support 12 Months
 
IBM Interact eXtreme Caching for Digital                  D12KPLL
Interactions for zEnterprise BladeCenter
Extension RVU License + SW Subscription
& Support 12 Months

IBM Interact eXtreme Caching for Digital                  E0IXVLL
Interactions for zEnterprise BladeCenter
Extension RVU Annual SW Subscription
& Support Renewal 12 Months
 
IBM Interact eXtreme Caching for Digital                  D12KNLL
Interactions for zEnterprise BladeCenter
Extension RVU SW Subscription & Support
Reinstatement 12 Months

Interact eXtreme Caching for Interactive Voice Response

IBM Interact eXtreme Caching for Interactive Voice        D12KCLL
Response Port License + SW Subscription & Support
12 Months
 
IBM Interact eXtreme Caching for Interactive Voice        E0IXNLL
Response Port Annual SW Subscription & Support
Renewal 12 Months
 
IBM Interact eXtreme Caching for Interactive Voice        D12KBLL
Response Port SW Subscription & Support Reinstatement
12 Months
 
IBM Interact eXtreme Caching for Interactive Voice        D12KALL
Response Port Initial Fixed Term License + SW
Subscription & Support 12 Months
    
IBM Interact eXtreme Caching for Interactive Voice        E0IXMLL
Response Port Subsequent Fixed Term License + SW
Subscription & Support 12 Months
  
IBM Interact eXtreme Caching for Interactive Voice        D12KELL
Response for zEnterprise BladeCenter Extension Port
License + SW Subscription & Support 12 Months
  
IBM Interact eXtreme Caching for Interactive Voice        E0IXPLL
Response for zEnterprise BladeCenter Extension Port
Annual SW Subscription & Support Renewal 12 Months
  
IBM Interact eXtreme Caching for Interactive Voice        D12KDLL
Response for zEnterprise BladeCenter Extension Port
SW Subscription & Support Reinstatement 12 Months

Interact eXtreme Caching for Mobile Interactions

IBM Interact eXtreme Caching for Mobile Interactions      D12KRLL
RVU License + SW Subscription & Support 12 Months
 
IBM Interact eXtreme Caching for Mobile Interactions      E0IXXLL
RVU Annual SW Subscription & Support Renewal
12 Months
 
IBM Interact eXtreme Caching for Mobile Interactions      D12KSLL
RVU SW Subscription & Support Reinstatement 12 Months
 
IBM Interact eXtreme Caching for Mobile Interactions      D12KQLL
RVU Initial Fixed Term License + SW Subscription
& Support 12 Months
 
IBM Interact eXtreme Caching for Mobile Interactions      E0IXWLL
RVU Subsequent Fixed Term License + SW Subscription
& Support 12 Months 

IBM Interact eXtreme Caching for Mobile Interactions      D12KULL
for zEnterprise BladeCenter Extension RVU License +
SW Subscription & Support 12 Months
 
IBM Interact eXtreme Caching for Mobile Interactions      E0IXYLL
for zEnterprise BladeCenter Extension RVU Annual SW
Subscription & Support Renewal 12 Months
 
IBM Interact eXtreme Caching for Mobile Interactions      D12KTLL
for zEnterprise BladeCenter Extension RVU SW
Subscription & Support Reinstatement 12 Months

Interact eXtreme Caching for Sales and Service Agents

IBM Interact eXtreme Caching for Sales and Service        D12KGLL
Agents Authorized User Value Unit License + SW
Subscription & Support 12 Months
 
IBM Interact eXtreme Caching for Sales and Service        E0IXRLL
Agents Authorized User Value Unit Annual SW
Subscription & Support Renewal 12 Months
  
IBM Interact eXtreme Caching for Sales and                D12KHLL
Service Agents Authorized User Value Unit SW
Subscription & Support Reinstatement 12 Months
 
IBM Interact eXtreme Caching for Sales and                D12KFLL
Service Agents Authorized User Value Unit Initial
Fixed Term License + SW Subscription & Support
12 Months
  
IBM Interact eXtreme Caching for Sales and                E0IXQLL
Service Agents Authorized User Value Unit
Subsequent Fixed Term License + SW
Subscription & Support 12 Months
  
IBM Interact eXtreme Caching for Sales and                D12KILL
Service Agents for zEnterprise BladeCenter
Extension Authorized User Value Unit License
+ SW Subscription & Support 12 Months
  
IBM Interact eXtreme Caching for Sales and                E0IXSLL
Service Agents for zEnterprise BladeCenter
Extension Authorized User Value Unit Annual SW
Subscription & Support Renewal 12 Months
  
IBM Interact eXtreme Caching for Sales and                D12KJLL
Service Agents for zEnterprise BladeCenter
Extension Authorized User Value Unit SW
Subscription & Support Reinstatement 12 Months
Passport Advantage : Media packs

All customers with entitlement and current maintenance subscriptions are entitled to current media.

Media packs descriptions                                  Part numbers
 
IBM Campaign V9.1 for Multiplatforms                      BN03QML
Multilingual Media Pack
 
IBM Contact Optimization V9.1 for                         BN03SML
Multiplatforms Multilingual Media Pack
 
IBM Distributed Marketing V9.1 for                        BN03RML
Multiplatforms Multilingual Media Pack
 
IBM Interact V9.1 for Multiplatforms                      BN03TML
Multilingual Media Pack
 
IBM Interact eXtreme Caching V9.1 for                     BN03VML
Multiplatforms Multilingual Media Pack
 
IBM Interact eXtreme Caching Adapter                      BN03UML
V9.1 for Multiplatforms Multilingual
Media Pack
 
IBM Interact Opportunity Detection V9.1                   BN03DEN
for Multiplatforms English Media Pack
 
IBM Leads V9.1 for Multiplatforms                         BN03XML
Multilingual Media Pack
 
IBM Marketing Operations V9.1 for                         BN03YML
Multiplatforms Multilingual Media Pack
 
IBM SPSS Modeler Advantage Enterprise                     BN03WML
Marketing Management Edition for
Multiplatforms Multilingual Media Pack

Charge metrics

The following charge metrics apply to the Campaign (5725-D22) offering.

Program name                      Charge metrics
 
IBM SPSS Modeler Advantage        Authorized User
Enterprise Marketing Management
Edition

The following charge metrics apply to the Interact (5725-D22) offering.

Program name                      Charge metrics
 
IBM Interact eXtreme Caching      Install
Adapter
 
IBM Interact eXtreme Caching      Port
for Interactive Voice Response,
IBM Interact Opportunity
Detection for Interactive
Voice Response
 
IBM Interact for Mobile           Resource Value Unit -
Interactions, IBM Interact        100,000 Average Daily
eXtreme Caching for Mobile        Mobile Interactions
Interactions, IBM Interact
Opportunity Detection for
Mobile Interactions
 
IBM Interact eXtreme Caching      Resource Value Unit -
for Digital Interactions,         1,000 Average Daily
IBM Interact Opportunity          Digital Interactions
Detection for Digital
Interactions
 
IBM Interact eXtreme Caching      Resource Value Unit -
for ATM, Kiosk, POS,              Client Device
IBM Interact Opportunity
Detection for ATM, Kiosk,
POS
 
IBM Interact eXtreme Caching      User Value Unit -
for Sales and Service Agents,     Authorized User
IBM Interact Opportunity
Detection for Sales and
Service Agents


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Top rule
Terms and conditions
Bottom rule

The information provided in this announcement letter is for reference and convenience purposes only. The terms and conditions that govern any transaction with IBM are contained in the applicable contract documents such as the IBM International Program License Agreement, IBM International Passport Advantage Agreement, the IBM Agreement for Acquisition of Software Maintenance, and the IBM SaaS Terms of Use.

This product is only available via Passport Advantage . It is not available as shrinkwrap.

Licensing

IBM International Program License Agreement including the License Information document and Proof of Entitlement (PoE) govern your use of the program. PoEs are required for all authorized use. Part number products only, offered outside of Passport Advantage , where applicable, are license only and do not include Software Maintenance.

This software license includes Software Subscription and Support (also referred to as Software Maintenance).

These programs are licensed under the IBM Program License Agreement (IPLA) and the associated Agreement for Acquisition of Software Maintenance, which provide for support with ongoing access to releases and versions of the program. IBM includes one year of Software Subscription and Support (also referred to as Software Maintenance) with the initial license acquisition of each program acquired. The initial period of Software Subscription and Support (also referred to as Software Maintenance) can be extended by the purchase of a renewal option, if available. These programs have a one-time license charge for use of the program and an annual renewable charge for the enhanced support that includes telephone assistance (voice support for defects during normal business hours), as well as access to updates, releases, and versions of the program as long as support is in effect.

License Information form number

License information form numbers for EMM Cross-channel Marketing Optimization V9.1 products:

Product     Product                      License
identifier  name                         Instruction ID
 
 
5725-D22    IBM Campaign                 L-PBOR-99KGVT
5725-D22    IBM Contact Optimization     L-PBOR-99JT46
5725-D22    IBM Distributed Marketing    L-PBOR-99KHA9
5725-D22    IBM Interact                 L-PBOR-99JSY9
5725-D23    IBM Leads                    L-PBOR-99KHER
5725-D24    IBM Marketing Operations     L-PBOR-99KHLK
5725-N00    IBM SPSS Modeler Advantage   L-PBOR-99PQNB

The program's License Information will be available for review on the IBM Software License Agreement website

http://www.ibm.com/software/sla/sladb.nsf
Subscription for SaaS offerings

Software as a Service Terms of Use documents for eMessage and Marketing Operations OnDemand are available at:

http://www-03.ibm.com/software/sla/sladb.nsf/sla/tou/
Limited warranty applies

Yes

Limited warranty

IBM warrants that when the program is used in the specified operating environment, it will conform to its specifications. The warranty applies only to the unmodified portion of the program. IBM does not warrant uninterrupted or error-free operation of the program or that IBM will correct all program defects. You are responsible for the results obtained from the use of the program.

IBM provides you with access to IBM databases containing information on known program defects, defect corrections, restrictions, and bypasses at no additional charge. For further information, consult the IBM Software Support Handbook found at

http://www.ibm.com/support/handbook

IBM will maintain this information for at least one year after the original licensee acquires the program (warranty period).

Program technical support

Technical support of a program product version or release will be available for a minimum of five years from the general availability date, as long as your Software Subscription and Support (also referred to as Software Maintenance) is in effect. This technical support allows you to obtain assistance (via telephone or electronic means) from IBM for product-specific, task-oriented questions regarding the installation and operation of the program product. Software Subscription and Support (Software Maintenance) also provides you with access to updates (modifications or fixes), releases, and versions of the program. You will be notified, via announcement letter, of discontinuance of support with 12 months' notice. If you require additional technical support from IBM , including an extension of support beyond the discontinuance date, contact your IBM representative or IBM Business Partner. This extension may be available for a fee.

Money-back guarantee

If for any reason you are dissatisfied with the program and you are the original licensee, you may obtain a refund of the amount you paid for it, if within 30 days of your invoice date you return the program and its PoE to the party from whom you obtained it. If you downloaded the program, you may contact the party from whom you acquired it for instructions on how to obtain the refund.

For clarification, note that (1) for programs acquired under the IBM International Passport Advantage offering, this term applies only to your first acquisition of the program and (2) for programs acquired under any of IBM's On/Off Capacity on Demand (On/Off CoD) software offerings, this term does not apply since these offerings apply to programs already acquired and in use by you.

Volume orders (IVO)

No

Passport Advantage applies

Yes, and through the Passport Advantage website at

http://www.ibm.com/software/passportadvantage
Software Subscription and Support applies

Yes. Software Subscription and Support (also referred to as Software Maintenance) is included with licenses purchased through Passport Advantage and Passport Advantage Express . Product upgrades and Technical Support are provided by the Software Subscription and Support offering as described in the Agreements. Product upgrades provide the latest versions and releases to entitled software and Technical Support provides voice and electronic access to IBM support organizations, worldwide.

IBM includes one year of Software Subscription and Support with each program license acquired. The initial period of Software Subscription and Support can be extended by the purchase of a renewal option, if available.

While your Software Subscription and Support is in effect, IBM provides you assistance for your routine, short duration installation and usage (how-to) questions, and code-related questions. IBM provides assistance via telephone and, if available, electronic access, only to your information systems (IS) technical support personnel during the normal business hours (published prime shift hours) of your IBM support center. (This assistance is not available to your end users.) IBM provides Severity 1 assistance 24 hours a day, 7 days a week. For additional details, consult your IBM Software Support Handbook at

http://www.ibm.com/support/handbook

Software Subscription and Support does not include assistance for the design and development of applications, your use of programs in other than their specified operating environment, or failures caused by products for which IBM is not responsible under the applicable agreements.

For additional information about the International Passport Advantage Agreement and the IBM International Passport Advantage Express Agreement, visit the Passport Advantage website at

http://www.ibm.com/software/passportadvantage
System i® Software Maintenance applies

No

Variable charges apply

No

Educational allowance available

Not applicable.



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Top rule
Statement of good security practices
Bottom rule

IT system security involves protecting systems and information through prevention, detection, and response to improper access from within and outside your enterprise. Improper access can result in information being altered destroyed or misappropriated or can result in misuse of your systems to attack others. Without a comprehensive approach to security, no IT system or product should be considered completely secure and no single product or security measure can be completely effective in preventing improper access. IBM systems and products are designed to be part of a comprehensive security approach, which will necessarily involve additional operational procedures, and may require other systems, products, or services to be most effective. IBM does not warrant that systems and products are immune from the malicious or illegal conduct of any party.



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Top rule
Prices
Bottom rule

Passport Advantage

For Passport Advantage information and charges, contact your IBM representative or authorized IBM Business Partner for Software Value Plus. Additional information is also available at

http://www.ibm.com/software/passportadvantage

IBM Global Financing

IBM Global Financing offers competitive financing to credit-qualified customers to assist them in acquiring IT solutions. Offerings include financing for IT acquisition, including hardware, software, and services, from both IBM and other manufacturers or vendors. Offerings (for all customer segments: small, medium, and large enterprise), rates, terms, and availability can vary by country. Contact your local IBM Global Financing organization or visit

http://www.ibm.com/financing

IBM Global Financing offerings are provided through IBM Credit LLC in the United States, and other IBM subsidiaries and divisions worldwide to qualified commercial and government customers. Rates are based on a customer's credit rating, financing terms, offering type, equipment type, and options, and may vary by country. Other restrictions may apply. Rates and offerings are subject to change, extension, or withdrawal without notice.

Financing from IBM Global Financing helps you preserve cash and credit lines, enables more technology acquisition within current budget limits, permits accelerated implementation of economically attractive new technologies, offers payment and term flexibility, and can help match project costs to projected benefits. Financing is available worldwide for credit-qualified customers.

For more financing information, visit

http://www.ibm.com/financing
Trademarks

IBM, SPSS, WebSphere, zEnterprise, BladeCenter, CPLEX, Passport Advantage, Express, AIX and System i are registered trademarks of IBM Corporation in the United States, other countries, or both.

Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both.

Microsoft and Windows are trademarks of Microsoft Corporation in the United States, other countries, or both.

Other company, product, and service names may be trademarks or service marks of others.

Terms of use

IBM products and services which are announced and available in your country can be ordered under the applicable standard agreements, terms, conditions, and prices in effect at the time. IBM reserves the right to modify or withdraw this announcement at any time without notice. This announcement is provided for your information only. Additional terms of use are located at:

http://www.ibm.com/legal/us/en/

For the most current information regarding IBM products, consult your IBM representative or reseller, or visit the IBM worldwide contacts page

http://www.ibm.com/planetwide/us/

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