IBM Marketing Center offers digital marketers a real-time marketing application featuring digital analytics, email marketing, and site personalization

IBM United States Software Announcement 212-311
September 25, 2012


Table of contents
Overview Overview Publications Publications
Key prerequisites Key prerequisites Technical information Technical information
Planned availability date Planned availability date Ordering information Ordering information
Description Description Terms and conditions Terms and conditions
Product positioning Product positioning Prices Prices
Program number Program number  Order now Order now


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At a glance
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IBM® Marketing Center is a Software as a Service (SaaS) solution for digital marketers that combines analytics, website testing, email marketing, site personalization, and more features in one intuitive, real-time marketing application. IBM Marketing Center offers the following capabilities:

For ordering, contact your IBM representative. For more information, contact the Americas Call Centers at 800-IBM-CALL (426-2255). Reference: VE001



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Overview
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IBM Marketing Center is an all-in-one, intuitive solution for web and mobile sites that combines digital analytics data with real-time marketing execution. Solution capabilities include web testing, email marketing, and site personalization.

As customers and prospects interact with websites and digital marketing programs, they share valuable information about their individual interests, needs, and intentions. IBM Marketing Center enables marketers to use this valuable information and to respond quickly with personalized site content, emails, and list-targeting programs. The product includes the following capabilities:



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Key prerequisites
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IBM Marketing Center requires an Internet connection and browser as specified in the Specified operating environment section.



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Planned availability date
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September 25, 2012



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Description
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Collect

Analyze

Decide

Deliver

Manage

Expand - Expand to the complete IBM Coremetrics and IBM Unica® solutions by adding additional product modules from the IBM Enterprise Marketing Management suite.

Accessibility by people with disabilities

A US Section 508 Voluntary Product Accessibility Template (VPAT) containing details on accessibility compliance can be requested at

http://www.ibm.com/able/product_accessibility/index.html


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Product positioning
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Among the IBM Enterprise Marketing Management solutions, IBM Marketing Center is differentiated with a design for departmental users, especially in the area of digital marketing. The design emphasizes simplicity and convenience of a SaaS solution to meet the requirements of this target audience.

Existing and prospective Coremetrics customers gain additional marketing execution capabilities by adding this module. Existing and prospective Unica customers can equip their digital marketers with a departmental capability for website testing, site personalization, and email marketing based on digital analytics data.



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Program number
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Program     Program
number      name
 
5725-I03    IBM Marketing Center 


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Data center locations
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IBM Marketing Center is available through data centers in the United States and Germany.



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Education support
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The IBM Software Training team offers a portfolio of education services to help customers successfully deploy and use Enterprise Marketing Management solutions.

To see the entire portfolio of Enterprise Marketing Management courses, along with descriptions, locations, and availability dates, access the following site and select your country under the appropriate solution heading at

http://www-304.ibm.com/jct03001c/services/learning/


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Offering Information
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Product information is available via the Offering Information website

http://www.ibm.com/common/ssi

Also, visit the Passport Advantage® website

http://www.ibm.com/software/passportadvantage


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Publications
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Product information is included with the service and can be accessed via the user interface.

Additionally, product information for IBM Marketing Center is available to customers at the Coremetrics Support Portal at

http://support.ibmcloud.com

To log on, use your Coremetrics client ID, user ID, and password.



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Technical information
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Specified operating environment

Hardware requirements
Software requirements

All IBM Coremetrics Marketing Center users should maintain:

The program's specifications and specified operating environment information may be found in documentation accompanying the program, if available, such as a README file, or other information published by IBM , such as an announcement letter. Documentation and other program content may be supplied only in the English language.

Planning information

Packaging

This product is accessed via the Internet. There are no physical or electronic deliverables.

Security, auditability, and control

IBM Marketing Center provides the security and auditability features required for remotely accessible software. The customer is responsible for evaluation, selection, and implementation of security features, administrative procedures, and appropriate controls in application systems and communication facilities.



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Software Services
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IBM Software Services has the breadth, depth, and reach to manage your services needs. You can leverage the deep technical skills of our lab-based software services team and the business consulting, project management, and infrastructure expertise of our IBM Global Services team. Together, we provide the global reach, intellectual capital, industry insight, and technology leadership to support a wide range of critical business needs.

To learn more about IBM Software Services or to contact a Software Services sales specialist, visit

http://www.ibm.com/software/sw-services/


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Ordering information
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This product is only available via Passport Advantage . It is not available as shrinkwrap.

Charge metric
Program name              PID number     Charge metric
 
IBM Marketing Center      5725-I03       Emails Sent
                                         Engagement 
                                         Million Server Calls
 

Emails Sent

Emails Sent is a unit of measure by which the IBM SaaS can be obtained. An email is an electronic communication sent through the IBM SaaS. Sufficient entitlements must be obtained to cover the highest number of Emails Sent during the measurement period specified in customer's Proof of Entitlement (PoE) or Transaction Document.

Engagement

Engagement is a unit of measure by which the services can be obtained. An Engagement consists of professional and/or training services including but not limited to a training event, business analysis, or a deliverable-based services event. Sufficient entitlements must be obtained to cover each Engagement.

Million Server Calls

Million Server Calls (MSCs) is a unit of measure by which the IBM SaaS can be obtained. MSCs are one (1) million Server Calls. A Server Call is data passed to and processed by IBM SaaS as a result of a tagged event, initiated by a tracked visitor for one Client ID. A Server Call processed by different Client IDs will be counted as a unique Server Call for each unique Client ID. A Client ID separates and/or controls access rights to data in the IBM SaaS which may encompass processed data from one or more Customer web sites. Sufficient entitlements must be obtained to cover the number of Million Server Calls used during the measurement period specified in a Proof of Entitlement (PoE) or Transaction Document.

Passport Advantage

IBM Coremetrics Marketing Center (5725-I03)

                                                       Part
Program name and description                           number
 
IBM Marketing Center - Platform Million Server         D0TEULL
    Calls per Month
IBM Marketing Center - Platform Daily Fee for          D0TEVLL
    Partial Month
IBM Marketing Center - Platform Million Server         D0TEWLL
    Calls Overage
IBM Marketing Center - Platform One-Time Setup         D0TEXLL 
IBM Marketing Center - Sites Million Server            D0TEZLL
    Calls per Month
IBM Marketing Center - Sites Daily Fee for             D0TF0LL
    Partial Month
IBM Marketing Center - Sites Million Server            D0TF1LL
    Calls Overage 
IBM Marketing Center - Email 1000 Emails Sent          D0TF2LL
    per Month 
IBM Marketing Center - Email Daily Fee                 D0TF3LL
    for Partial Month
IBM Marketing Center - Email 1000 Emails Sent          D0TF4LL
    per Month Overage
IBM Marketing Center - Email One-Time Setup            D0TF5LL 
IBM Marketing Center - Lists Million Server            D0TF6LL
    Calls per Month
IBM Marketing Center - Lists Daily Fee for             D0TF7LL
    Partial Month
IBM Marketing Center - Lists Million Server            D0TF8LL
    Calls Overage  
IBM Marketing Center Strategic Workshop                D0TF9LL
    Engagement Remotely Delivered Service 


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Terms and conditions
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The information provided in this announcement letter is for reference and convenience purposes only. The terms and conditions that govern any transaction with IBM are contained in the applicable contract documents such as the IBM International Passport Advantage Agreement and the IBM SaaS Terms of Use Agreement.

Subscription

This offering requires a customer-signed IBM International Passport Agreement and an IBM SaaS Terms of Use Agreement. The Terms of Use Agreement outlines the terms of this offering.

Technical support

Technical support is included with subscriptions purchased through Passport Advantage and Passport Advantage Express® and is provided for this IBM SaaS offering and Enabling Software, as applicable, during the Subscription Period as set forth in the Terms of Use Agreement.

Technical support is included with the IBM SaaS and is not available as a separate offering.

For details and to request support, visit the Support home page at

http://www-947.ibm.com/support/entry/portal/overview

On the Support home page, in the right column, open Support resources, and find the IBM SaaS Support Handbook.

Terms of Use

The service's Terms of Use document is available on the IBM Software as a Service Terms of Use website

http://www.ibm.com/software/sla/sladb.nsf/sla/tou
Limited warranty applies

Yes

Limited warranty

IBM warrants that the IBM SaaS will conform to the specifications contained in the Service Level Agreement attached to the Terms of Use. Such specifications may be supplied only in the English language unless required by local law without the possibility of of contractual waiver or limitation. The warranty will not apply to the extent that there has been misuse, accident, modification, unsuitable physical or operating environment, or improper maintenance by Customer or a third party, or failure or damage caused by a product for which IBM is not responsible. IBM does not warrant uninterrupted or error-free operation of the service or that IBM will correct all service defects. You are responsible for the results obtained from the use of the service.

Volume orders (IVO)

No

Passport Advantage applies

Yes, and through the Passport Advantage website at

http://www.ibm.com/software/passportadvantage
IBM Operational Support Services - SoftwareXcel

No

System i Software Maintenance applies

No

Variable charges apply

No

Educational allowance available

Not applicable.



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Statement of good security practices
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IT system security involves protecting systems and information through prevention, detection, and response to improper access from within and outside your enterprise. Improper access can result in information being altered, destroyed, or misappropriated or can result in misuse of your systems to attack others. Without a comprehensive approach to security, no IT system or product should be considered completely secure and no single product or security measure can be completely effective in preventing improper access. IBM systems and products are designed to be part of a comprehensive security approach, which will necessarily involve additional operational procedures, and may require other systems, products, or services to be most effective. IBM does not warrant that systems and products are immune from the malicious or illegal conduct of any party.



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Prices
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For Passport Advantage information and charges, contact your IBM representative. Additional information is available at

http://www.ibm.com/software/howtobuy/passportadvantage/

IBM Global Financing

IBM Global Financing offers competitive financing to credit-qualified customers to assist them in acquiring IT solutions. Offerings include financing for IT acquisition, including hardware, software, and services, from both IBM and other manufacturers or vendors. Offerings (for all customer segments: small, medium, and large enterprise), rates, terms, and availability can vary by country. Contact your local IBM Global Financing organization or visit

http://www.ibm.com/financing

IBM Global Financing offerings are provided through IBM Credit LLC in the United States, and other IBM subsidiaries and divisions worldwide to qualified commercial and government customers. Rates are based on a customer's credit rating, financing terms, offering type, equipment type, and options, and may vary by country. Other restrictions may apply. Rates and offerings are subject to change, extension, or withdrawal without notice.

Financing from IBM Global Financing helps you preserve cash and credit lines, enables more technology acquisition within current budget limits, permits accelerated implementation of economically attractive new technologies, offers payment and term flexibility, and can help match project costs to projected benefits. Financing is available worldwide for credit-qualified customers.

For more financing information, visit

http://www.ibm.com/financing


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Order now
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To order, contact the Americas Call Centers or your local IBM representative.

To identify your local IBM representative, call 800-IBM-4YOU (426-4968).

Phone:      800-IBM-CALL (426-2255)
Fax:        800-2IBM-FAX (242-6329)
Internet:   callserv@ca.ibm.com
Mail:       IBM Teleweb Customer Support
            ibm.com® Sales Execution Center, Americas North
            3500 Steeles Ave. East, Tower 3/4
            Markham, Ontario
            Canada
            L3R 2Z1

Reference: VE001

The Americas Call Centers, our national direct marketing organization, can add your name to the mailing list for catalogs of IBM products.


Note: Shipments will begin after the planned availability date.
Trademarks

IBM, Coremetrics, Unica, Passport Advantage, Express and ibm.com are registered trademarks of IBM Corporation in the United States, other countries, or both.

Adobe is a trademark of Adobe Systems Incorporated in the United States, and/or other countries.

Other company, product, and service names may be trademarks or service marks of others.

Terms of use

IBM products and services which are announced and available in your country can be ordered under the applicable standard agreements, terms, conditions, and prices in effect at the time. IBM reserves the right to modify or withdraw this announcement at any time without notice. This announcement is provided for your information only. Additional terms of use are located at:

http://www.ibm.com/legal/us/en/

For the most current information regarding IBM products, consult your IBM representative or reseller, or visit the IBM worldwide contacts page

http://www.ibm.com/planetwide/us/

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