IBM Unica Enterprise V8.5: New part numbers

IBM United States Software Announcement 211-517
November 22, 2011


Table of contents
Overview Overview Ordering information Ordering information
Planned availability date Planned availability date Terms and conditions Terms and conditions
Program number Program number Prices Prices


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Overview
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A new pricing model is available for Unica Campaign, Unica Optimize, and Unica CustomerInsight offerings to address the need of customers who have small customer databases. New Passport Advantage® part numbers are available in addition to those that were announced in the following announcements:

  • Software Announcement 211-137, dated April 26, 2011
  • Software Announcement 211-251, dated May 24, 2011
  • Software Announcement 211-304, dated July 5, 2011
  • Software Announcement 211-435, dated October 25, 2011

For information about these new part numbers, refer to the Ordering information section.



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Planned availability date
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November 22, 2011: Electronic availability

December 9, 2011: Media availability



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Availability of national languages
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Product description            Language                General availability date
 
IBM Unica Campaign V8.5.0      Multilingual            June 17, 2011
                                (French, Korean,
                                Chinese-Simplified,
                                Spanish,
                                Portuguese-Brazilian,
                                German, Japanese,
                                English, Italian)
IBM Unica CustomerInsight      Multilingual           June 17, 2011
 V8.5.0                         (French, Spanish,
                                German, English,
                                Italian)
IBM Unica Optimize V8.5.0      Multilingual           June 17, 2011
                                (French, Korean,
                                Chinese-Simplified,
                                Spanish,
                                Portuguese-Brazilian,
                                German, Japanese,
                                English, Italian)


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Program number
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Program    VRM           Program name
number
 
5725-D22   8.5.0         IBM® Unica Campaign


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Ordering information
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This product is only available via Passport Advantage. It is not available as shrinkwrap.

Product information

Licensed function title             Product group   Product
                                                    category
 
IBM Unica Campaign for Small        Unica Campaign  Unica Campaign
 Databases
IBM Unica Campaign for Small        Unica Campaign  Unica Campaign
 Databases Limited Use
IBM Unica Customer Insight for      Unica Campaign  Unica Campaign
 Small Databases
IBM Unica Customer Insight for      Unica Campaign  Unica Campaign
 Small Databases Limited Use
IBM Unica Optimize for Small        Unica Campaign  Unica Campaign
 Databases
Program name                          PID        Charge unit
                                      number     description
 
IBM Unica Campaign for Small          5725-D22   Per Authorized User
 Databases                                        
IBM Unica Campaign for Small          5725-D22   Per Resource Value Unit
 Databases                                        
IBM Unica Campaign for Small          5725-D22   Per Authorized User
 Databases Limited Use                            
IBM Unica Customer Insight for Small  5725-D22   Per Resource Value Unit
 Databases                                        
IBM Unica Customer Insight for Small  5725-D22   Per Authorized User
 Databases                                        
IBM Unica Customer Insight for Small  5725-D22   Per Authorized User
 Databases Limited Use                            
IBM Unica Optimize for Small          5725-D22   Per Authorized User
 Databases                                        
IBM Unica Optimize for Small          5725-D22   Per Resource Value Unit
 Databases                                        

Charge metrics definitions

Authorized User

Authorized User is the unit of measure by which this program is licensed. An Authorized User is an individual (named or unnamed) within or outside of your enterprise. The program may be installed on one or more computers or servers and accessed by the number of users authorized by the Proof of Entitlement (PoE). You must have an entitlement for each Authorized User accessing the program or any program component in any manner directly or indirectly (for example, via a multiplexing program, device, or application server) through any means.

Resource Value Unit (RVU)

RVU is the unit of measure by which this program is licensed. RVU entitlements are based on the quantity of a specific designated measurement for the given program. A Proof of Entitlement (PoE) must be obtained for the appropriate number of RVUs required for your environment as defined by the specific program terms. The RVU entitlements are specific to the program and may include, but are not limited to the following: Client Devices, data source records, messages, and servers, and may not be exchanged, interchanged, or aggregated with RVU entitlements of another program. To understand these benefits of RVU licensing, and to determine how many RVUs to obtain for the program, contact your IBM representative.

Pricing information

IBM Unica Campaign for Small Databases

IBM Unica Campaign for Small Databases is licensed using the following charge metrics: Resource Value Unit (RVU) and Authorized User.

Authorized User and RVU entitlements are not alternative means for licensing the program. Licensee must obtain sufficient Authorized User entitlements to cover the different types of users of the program as well as the appropriate number of RVU entitlements for the program.

Resource Value Unit: The Resource for the purpose of the RVU calculation is ten thousand (10,000) Records managed by the program in a production environment. There are two types of Records: Limited Records and Active Customer Records. The total number of records used for RVU calculation shall be the total number of unique Active Customer Records plus one fifth of the total number of unique Limited Records that will be accessed for use in designing and executing marketing communications in production over the entire life of software usage. IBM does not charge additional fees for non-production environments for IBM Unica Campaign products priced on an RVU basis.

Limited Records are defined as: 1) prospects who have not transacted business with Customer in the past; 2) inactive customers who have not transacted business with Customer in the past 12 months and do not otherwise have an active open account with Customer, and; 3) customers or prospects that Customer is not able to market to as a result of (i) the customer/prospect opting-out of all marketing communications, (ii) the record containing incomplete or inaccurate contact information, or (iii) other legal restrictions. Active Customer Records are defined as all customer database records that are not Limited Records.

To determine the number of RVUs for each tier applicable to licensee's use of the programs, multiply the number of resources for that tier by the applicable RVU factors determined from the following list and sum the results:

- From 1 to 2 Resource, RVUs per Resource = 1 for a maximum of 2 RVUs at this level (cumulative RVUs of 2)
- From 3 to 5 Resources, RVUs per Resource = 0.90 for a maximum of 3 RVUs at this level (cumulative RVUs of 5)
- From 6 to 10 Resources, RVUs per Resource = 0.80 for a maximum of 4 RVUs at this level (cumulative RVUs of 9)
- From 11 to 20 Resources, RVUs per Resource = 0.70 for a maximum of 7 RVUs at this level (cumulative RVUs of 16)
- From 21 to 35 Resources, RVUs per Resource = 0.60 for a maximum of 9 RVUs at this level (cumulative RVUs of 25)
- From 36 to 50 Resources, RVUs per Resource = 0.45 for a maximum of 7 RVUs at this level (cumulative RVUs of 32)
- From 51 Resources or greater, RVUs per Resource = 0.30

Authorized User: Users who are Full Use users must acquire entitlement to Unica Campaign for Small Databases Authorized User. Full Use Users can execute a production run, instantiate a persistent strategic segment, write to contact and response history, they can also manager system table mappings and audience levels and view system logs. All other users who do not require Full Use can acquire entitlement to Unica Campaign for Small Databases Limited Use.

Unica Campaign for Small Databases Limited Use

Unica Campaign for Small Databases Limited Use is licensed for reviewers using the following charge metric:

Authorized User: If Licensee acquired a "Limited Use" license, as indicated by the notation "Limited Use" in the program name, the Licensee may not execute a production run, instantiate a persistent strategic segment, write to contact and response history nor manage system table mappings, audience levels or view system logs.

IBM Unica Optimize for Small Databases

IBM Unica Optimize for Small Databases is licensed using the following charge metrics: Resource Value Unit (RVU) and Authorized User.

Authorized User and RVU entitlements are not alternative means for licensing the program. Licensee must obtain sufficient Authorized User entitlements to cover the different types of users of the program as well as the appropriate number of RVU entitlements for the program.

Resource Value Unit: The Resource for the purpose of the RVU calculation is ten thousand (10,000) Records managed by the program in a production environment. There are two types of Records: Limited Records and Active Customer Records. The total number of records used for RVU calculation shall be the total number of unique Active Customer Records plus one fifth of the total number of unique Limited Records that will be accessed for use in designing and executing marketing communications in production over the entire life of software usage. IBM does not charge additional fees for non-production environments for IBM Unica Optimize products priced on an RVU basis.

Limited Records are defined as: 1) prospects who have not transacted business with Customer in the past; 2) inactive customers who have not transacted business with Customer in the past 12 months and do not otherwise have an active open account with Customer, and; 3) customers or prospects that Customer is not able to market to as a result of (i) the customer/prospect opting-out of all marketing communications, (ii) the record containing incomplete or inaccurate contact information, or (iii) other legal restrictions. Active Customer Records are defined as all customer database records that are not Limited Records.

To determine the number of RVUs for each tier applicable to licensee's use of the programs, multiply the number of resources for that tier by the applicable RVU factors determined from the following list and sum the results:

- From 1 to 2 Resource, RVUs per Resource = 1 for a maximum of 2 RVUs at this level (cumulative RVUs of 2)
- From 3 to 5 Resources, RVUs per Resource = 0.90 for a maximum of 3 RVUs at this level (cumulative RVUs of 5)
- From 6 to 10 Resources, RVUs per Resource = 0.80 for a maximum of 4 RVUs at this level (cumulative RVUs of 9)
- From 11 to 20 Resources, RVUs per Resource = 0.70 for a maximum of 7 RVUs at this level (cumulative RVUs of 16)
- From 21 to 35 Resources, RVUs per Resource = 0.60 for a maximum of 9 RVUs at this level (cumulative RVUs of 25)
- From 36 to 50 Resources, RVUs per Resource = 0.45 for a maximum of 7 RVUs at this level (cumulative RVUs of 32)
- From 51 Resources or greater, RVUs per Resource = 0.30

Authorized User: Users who are Full Use users must acquire entitlement to Unica Optimize for Small Databases Authorized User. Full Use Users can execute a production run, instantiate a persistent strategic segment, write to contact and response history, they can also manager system table mappings and audience levels and view system logs. All other users who do not require Full Use can acquire entitlement to IBM Unica Optimize for Small Databases Limited Use.

IBM Unica CustomerInsight for Small Databases

IBM Unica CustomerInsight for Small Databases is licensed using the following charge metrics: Resource Value Unit (RVU) and Authorized User.

Authorized User and RVU entitlements are not alternative means for licensing the program. Licensee must obtain sufficient Authorized User entitlements to cover the different types of users of the program as well as the appropriate number of RVU entitlements for the program.

Resource Value Unit: The Resource for the purpose of the RVU calculation is ten thousand (10,000) Records managed by the program in a production environment. There are two types of Records: Limited Records and Active Customer Records. The total number of records used for RVU calculation shall be the total number of unique Active Customer Records plus one fifth of the total number of unique Limited Records that will be accessed for use in designing and executing marketing communications in production over the entire life of software usage. IBM does not charge additional fees for non-production environments for IBM Unica CustomerInsight products priced on an RVU basis.

Limited Records are defined as: 1) prospects who have not transacted business with Customer in the past; 2) inactive customers who have not transacted business with Customer in the past 12 months and do not otherwise have an active open account with Customer, and; 3) customers or prospects that Customer is not able to market to as a result of (i) the customer/prospect opting-out of all marketing communications, (ii) the record containing incomplete or inaccurate contact information, or (iii) other legal restrictions. Active Customer Records are defined as all customer database records that are not Limited Records.

To determine the number of RVUs for each tier applicable to licensee's use of the programs, multiply the number of resources for that tier by the applicable RVU factors determined from the following list and sum the results:

- From 1 to 2 Resource, RVUs per Resource = 1 for a maximum of 2 RVUs at this level (cumulative RVUs of 2)
- From 3 to 5 Resources, RVUs per Resource = 0.90 for a maximum of 3 RVUs at this level (cumulative RVUs of 5)
- From 6 to 10 Resources, RVUs per Resource = 0.80 for a maximum of 4 RVUs at this level (cumulative RVUs of 9)
- From 11 to 20 Resources, RVUs per Resource = 0.70 for a maximum of 7 RVUs at this level (cumulative RVUs of 16)
- From 21 to 35 Resources, RVUs per Resource = 0.60 for a maximum of 9 RVUs at this level (cumulative RVUs of 25)
- From 36 to 50 Resources, RVUs per Resource = 0.45 for a maximum of 7 RVUs at this level (cumulative RVUs of 32)
- From 51 Resources or greater, RVUs per Resource = 0.30

Authorized User: Users who are Full Use users must acquire entitlement to Unica CustomerInsight for Small Databases Authorized User. Full Use Users can execute a production run, instantiate a persistent strategic segment, write to contact and response history, they can also manager system table mappings and audience levels and view system logs. All other users who do not require Full Use can acquire entitlement to IBM Unica CustomerInsight for Small Databases Limited Use.

IBM Unica CustomerInsight for Small Databases Limited Use

Unica CustomerInsight for Small Databases Limited Use is licensed using the following charge metric:

Authorized User: Each business user of the system must be licensed, business users can use an EasySet, but they cannot generate an EasySet. An EasySet is a data collection that holds only the information each marketer requires and which refreshes automatically as needed. With EasySets, marketers don't get lost in data they don't understand or require.

Full use seat users must be licensed under Unica CustomerInsight for Small Databases Limited Use Authorized User charge metric.

Passport Advantage program licenses

IBM Unica Campaign

Part description                                         Part
                                                         number
 
IBM Unica Campaign for Small Databases
Unica Campaign for Small Database Resource Value Unit    E0D2NLL
 Subsq FTLic+S&S 12Mo
Unica Campaign for Small Databases Resource ValueUnit    D0LWELL
 Initl FTLic+S&S 12Mo
Unica Campaign for Small Databases Authorized User       E0DEELL
 Annual SW S&S Rnwl
Unica Campaign for Small Databases Authorized User       D0NJQLL
 Initl FT Lic+S&S 12 Mo
Unica Campaign for Small Databases Authorized User Lic   D0NJRLL
 + SW S&S 12 Mo
Unica Campaign for Small Databases Authorized User SW    D0NJSLL
 S&S Reinstate 12 Mo
Unica Campaign for Small Databases Authorized User       E0DEDLL
 Subsq FT Lic+S&S 12 Mo
Unica Campaign for Small Databases Resource Value Unit   E0D27LL
 Annual SW S&S Rnwl
Unica Campaign for Small Databases Resource Value Unit   D0LVELL
 Lic + SW S&S 12 Mo
Unica Campaign for Small Databases Resource ValueUnit    D0LVFLL
 SW S&S Reinstate 12Mo
IBM Unica Campaign for Small Databases Limited Use
Unica Campaign Small Databases LU Authorized User        E0DAVLL
 Annual SW S&S Rnwl
Unica Campaign Small Databases LU Authorized User Initl  D0NDSLL
 FT Lic+S&S 12 Mo
Unica Campaign Small Databases LU Authorized User Lic +  D0NDQLL
 SW S&S 12 Mo
Unica Campaign Small Databases LU Authorized User SW     D0NDRLL
 S&S Reinstate 12 Mo
Unica Campaign Small Databases LU Authorized User Subsq  E0DAWLL
 FT Lic+S&S 12 Mo
IBM Unica Customer Insight for Small Databases
Unica Customer Insight for Small Databases Auth User     E0DAXLL
 Annual SW S&S Rnwl
Unica Customer Insight for Small Databases Auth User     D0NECLL
 Initl FT Lic+S&S 12 Mo
Unica Customer Insight for Small Databases Auth User     D0NDXLL
 Lic + SW S&S 12 Mo
Unica Customer Insight for Small Databases Auth User SW  D0NDYLL
 S&S Reinstate 12 Mo
Unica Customer Insight for Small Databases Auth User     E0DB7LL
 Subsq FT Lic+S&S 12 Mo
Unica Customer Insight for Small Databases Resource VU   E0DB8LL
 Annual SW S&S Rnwl
Unica Customer Insight for Small Databases Resource VU   D0NEJLL
 Initl FTLic+S&S 12Mo
Unica Customer Insight for Small Databases Resource VU   D0NEFLL
 Lic + SW S&S 12 Mo
Unica Customer Insight for Small Databases Resource VU   D0NEGLL
 SW S&S Reinstate12Mo
Unica Customer Insight for Small Databases Resource VU   E0DBBLL
 Subsq FTLic+S&S 12Mo
IBM Unica Customer Insight for Small Databases Limited Use
Unica Customer Insight for Small Databases LTD Use AU    E0DBDLL
 Annual SW S&S Rnwl
Unica Customer Insight for Small Databases LTD Use AU    D0NENLL
 Initl FT Lic+S&S 12Mo
Unica Customer Insight for Small Databases LTD Use AU    D0NELLL
 Lic + SW S&S 12 Mo
Unica Customer Insight for Small Databases LTD Use AU    D0NEMLL
 SW S&S Reinstate 12Mo
Unica Customer Insight for Small Databases LTD Use AU    E0DBELL
 Subsq FT Lic+S&S 12Mo
IBM Unica Optimize for Small Databases
Unica Optimize for Small Databases Authorized User       E0DAGLL
 Annual SW S&S Rnwl
Unica Optimize for Small Databases Authorized User       D0ND1LL
 Initl FT Lic+S&S 12 Mo
Unica Optimize for Small Databases Authorized User Lic   D0NAMLL
 + SW S&S 12 Mo
Unica Optimize for Small Databases Authorized User SW    D0NANLL
 S&S Reinstate 12 Mo
Unica Optimize for Small Databases Authorized User       E0DAHLL
 Subsq FT Lic+S&S 12 Mo
Unica Optimize for Small Databases Resource Value Unit   E0DAILL
 Annual SW S&S Rnwl
Unica Optimize for Small Databases Resource Value Unit   D0ND4LL
 Initl FTLic+S&S 12Mo
Unica Optimize for Small Databases Resource Value Unit   D0ND2LL
 Lic + SW S&S 12 Mo
Unica Optimize for Small Databases Resource Value Unit   D0ND3LL
 SW S&S Reinstate12Mo
Unica Optimize for Small Databases Resource Value Unit   E0DAJLL
 Subsq FTLic+S&S 12Mo

Passport Advantage supply

Program name/description                                 Part
                                                         number
 
IBM Unica Campaign V8.5.0
IBM Unica Campaign v8.5 Multilingual Media Pack          BN002ML
IBM Unica CustomerInsight V8.5.0
IBM Unica CustomerInsight v8.5 Multilingual Media Pack   BN009ML
IBM Unica Optimize V8.5.0
IBM Unica Optimize v8.5 Multilingual Media Pack          BN008ML

Passport Advantage customer: Media pack entitlement details

Customers with active maintenance or subscription for the products listed are entitled to receive the corresponding media pack.

IBM Unica Optimize V8.5.0

Entitled maintenance        Media packs description     Part
offerings description                                   number
 
IBM Unica Optimize for      IBM Unica Optimize v8.5     BN008ML
 Small Databases Authorized  Multilingual Media Pack
 User
IBM Unica Optimize for      IBM Unica Optimize v8.5     BN008ML
 Small Databases Resource    Multilingual Media Pack
 Value Unit

IBM Unica CustomerInsight V8.5.0

IBM Unica Customer Insight  IBM Unica CustomerInsight   BN009ML
 for Small Databases         v8.5 Multilingual Media
 Authorized User             Pack
IBM Unica Customer Insight  IBM Unica CustomerInsight   BN009ML
 for Small Databases         v8.5 Multilingual Media
 Limited Use Authorized      Pack
 User
IBM Unica Customer Insight  IBM Unica CustomerInsight   BN009ML
 for Small Databases         v8.5 Multilingual Media
 Resource Value Unit         Pack

IBM Unica Campaign V8.5.0

IBM Unica Campaign for      IBM Unica Campaign v8.5     BN002ML
 Small Databases Authorized  Multilingual Media Pack
 User
IBM Unica Campaign for      IBM Unica Campaign v8.5     BN002ML
 Small Databases Limited     Multilingual Media Pack
 Use Authorized User
IBM Unica Campaign for      IBM Unica Campaign v8.5     BN002ML
 Small Databases Resource    Multilingual Media Pack
 Value Unit


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Top rule
Terms and conditions
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The terms and conditions for IBM Unica Enterprise V8.5, as previously announced in Software Announcement 211-137, dated April 26, 2011, are unchanged, except for the addition of the new License Information form numbers in the table below:

Program name                                         Form number
 
IBM Unica Optimize 8.5 for Small Databases           L-SBBN-8MSNVL
IBM Unica CustomerInsight 8.5 for Small Databases    L-SBBN-8MSNGQ
IBM Unica Campaign 8.5 for Small Databases           L-SBBN-8MSN97


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IBM Electronic Services
Bottom rule

IBM has transformed its delivery of hardware and software support services to help you achieve higher system availability. Electronic Services is a web-enabled solution that offers an exclusive, no-additional-charge enhancement to the service and support available for IBM servers. These services are designed to provide the opportunity for greater system availability with faster problem resolution and preemptive monitoring. Electronic Services comprises two separate, but complementary, elements: Electronic Services news page and Electronic Services Agent.

The Electronic Services news page is a single Internet entry point that replaces the multiple entry points traditionally used to access IBM Internet services and support. The news page enables you to gain easier access to IBM resources for assistance in resolving technical problems.

The Electronic Service Agent™ is no-additional-charge software that resides on your server. It monitors events and transmits system inventory information to IBM on a periodic, client-defined timetable. The Electronic Service Agent automatically reports hardware problems to IBM. Early knowledge about potential problems enables IBM to deliver proactive service that may result in higher system availability and performance. In addition, information collected through the Service Agent is made available to IBM service support representatives when they help answer your questions or diagnose problems. Installation and use of IBM Electronic Service Agent for problem reporting enables IBM to provide better support and service for your IBM server.



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Top rule
Prices
Bottom rule

The charges are unchanged by this announcement.

For additional information and current prices, contact your local IBM representative.

Trademarks

Electronic Service Agent is a trademark of IBM Corporation in the United States, other countries, or both.

Passport Advantage and IBM are registered trademarks of IBM Corporation in the United States, other countries, or both.

Other company, product, and service names may be trademarks or service marks of others.

Terms of use

IBM products and services which are announced and available in your country can be ordered under the applicable standard agreements, terms, conditions, and prices in effect at the time. IBM reserves the right to modify or withdraw this announcement at any time without notice. This announcement is provided for your information only. Additional terms of use are located at:

http://www.ibm.com/legal/us/en/

For the most current information regarding IBM products, consult your IBM representative or reseller, or visit the IBM worldwide contacts page

http://www.ibm.com/planetwide/us/

Terms of use