IBM Cognos Consumer Insight V1.1 helps your organization incorporate market insights into your decision-making

IBM United States Software Announcement 210-443
December 7, 2010


Table of contents
Overview Overview Publications Publications
Key prerequisites Key prerequisites Technical information Technical information
Planned availability date Planned availability date Ordering information Ordering information
Description Description Terms and conditions Terms and conditions
Program number Program number Prices Prices


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Overview
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What do consumers really think of your company, its brands, and products? And what could you do better if you were the first to know?

Traditionally, the market speaks with its wallet. Increasingly, however, market share is a lagging indicator. Consumers are talking and early insight into consumer sentiment can drive better business decisions throughout your business from product design to merchandising, distribution, and marketing mix.

IBM® Cognos Consumer Insight scans news sites, blogs, wikis, and social media to cull relevant feedback. It analyzes that feedback for mentions of brands, products, and key topics and correlates those with words that indicate customer sentiment. It then works together with sophisticated IBM Cognos reporting capabilities so that consumer sentiment can be measured, profiled, and presented in scorecards and reports.

IBM Cognos Consumer Insight helps your organization incorporate market insights into your decision-making consistently, completely, and cost effectively.

  • Consistency: IBM Cognos Consumer Insight ensures that you minimize the subjectivity and measure and track all comments.
  • Completeness: Scalable to hundreds or thousands of websites and consumer comments.
  • Cost effectiveness: The sheer volume of content produced on the web prohibits most companies from performing effective analysis. IBM Cognos Consumer Insight helps you review, filter, and interpret this information with minimal time and cost.

The result is better insight into consumer opinions and trends, which gives early insight into shifts in consumer opinion so your organization can stay ahead of market demand with the right products, portfolio, and optimal marketing mix.



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Key prerequisites
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For details, refer to the Technical information section.



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Planned availability date
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December 7, 2010, electronic availability

December 10, 2010, media availability



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Description
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IBM Cognos Consumer Insight is packaged software offering that lets businesses tap into the consumer-generated content on the web to understand market perceptions of their brands, categories, and competitors.

Increasingly, consumer opinions are formed and expressed on the web in blogs, wikis, product reviews, and other consumer generated media. Innovations in search, text mining, and advanced analytics enable business managers to proactively monitor and analyze this feedback to inform both product and marketing strategies.

Highlights of IBM Cognos Consumer Insight capabilities

  • Analyzes large amounts of cloud content for discussions of brand, products, and key topics and correlates with sentiment
  • Provides a unique search-based exploratory user interface combined with sophisticated Cognos reporting capabilities
  • Offers sophisticated Cognos reporting and alerting capabilities combined with unique search-based exploratory user interface
  • Enables integration of analysis and content with on-premise applications and broader analytics, such as SPSS (Statistical Package for the Social Sciences) models, and analytic applications

Accessibility by people with disabilities

A U.S. Section 508 Voluntary Product Accessibility Template (VPAT) can be requested via the IBM website

http://www.ibm.com/able/product_accessibility/index.html


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Availability of national languages
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Product description            Language        GA date
 
IBM Cognos Consumer Insight    English         December 10, 2010
V1.1.0


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Program number
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For ordering information, consult your IBM representative or authorized IBM Business Partner.



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Offering Information
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Product information is available via the Offering Information website

http://www.ibm.com/common/ssi

Also, visit the Passport Advantage® website

http://www.ibm.com/software/passportadvantage


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Publications
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No publications are shipped with this product.

The IBM Publications Center

http://www.ibm.com/shop/publications/order

The Publications Center is a worldwide central repository for IBM product publications and marketing material with a catalog of 70,000 items. Extensive search facilities are provided. Payment options for orders are via credit card (in the U.S.) or customer number for 20 countries. A large number of publications are available online in various file formats, and they can all be downloaded by all countries.



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Technical information
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Specified operating environment

Hardware requirements

For complete details about the minimum hardware requirements to install and run IBM Cognos Consumer Insight, refer to the system requirements section in the IBM Cognos Consumer Insight Installation and Configuration V1.1 Guide at

http://www-01.ibm.com/support/docview.wss?uid=swg27019838
Software requirements

For complete details about the minimum software requirements to install and run IBM Cognos Consumer Insight, refer to the system requirements section in the IBM Cognos Consumer Insight Installation and Configuration V1.1 Guide at

http://www-01.ibm.com/support/docview.wss?uid=swg27019838

Software environment statement

IBM Cognos product strategy includes leveraging industry-standard platforms such as operating systems, databases, and application servers. In order to provide the best service possible, IBM certifies each of our products to run on specific versions of these platforms. For complete details concerning supported software environments for IBM Cognos software, visit

http://www.ibm.com/support/docview.wss?uid=swg27014782

The program's specifications and specified operating environment information may be found in documentation accompanying the program, if available, such as a Release Note file, or other information published by IBM, such as an announcement letter. Documentation and other program content may be supplied only in the English language.

Planning information

Software Subscription and Support (also referred to as Software Maintenance) is included with licenses purchased through Passport Advantage and Passport Advantage Express. Product upgrades and technical support are provided by the Software Subscription and Support offering as described in the Agreements. Product upgrades provide the latest versions and releases to entitled software, and technical support provides voice and electronic access to IBM support organizations, worldwide.

IBM includes one year of Software Subscription and Support with each program license acquired. The initial period of Software Subscription and Support can be extended by the purchase of a renewal option, if available.

Security, auditability, and control

The customer is responsible for evaluation, selection, and implementation of security features, administrative procedures, and appropriate controls in application systems and communication facilities.



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Ordering information
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This product is only available via Passport Advantage. It is not available as shrinkwrap.

These products may only be sold directly by IBM or by authorized IBM Business Partners for Software ValueNet®.

For more information about IBM Software ValueNet, visit

http://www-01.ibm.com/software/lotus/passportadvantage/IBM_SW_ValueNet.html

To locate IBM Business Partners for Software ValueNet in your geography for a specific Software ValueNet portfolio, contact your IBM representative.

Product information

                                                    Product
Licensed function title             Product group   category
 
IBM Cognos Consumer Insight         Cog Analytic    IBM Cognos
                                    Apps            Consumer
                                                    Insight

Charge metrics definitions

Resource Value Unit (RVU)

RVU is the unit of measure by which this program is licensed. RVU entitlements are based on the quantity of a specific designated measurement for the given program. A Proof of Entitlement (PoE) must be obtained for the appropriate number of RVUs required for your environment as defined by the specific program terms. The RVU entitlements are specific to the program and may include, but are not limited to the following: client devices, data source records, messages, and servers, and may not be exchanged, interchanged, or aggregated with RVU entitlements of another program. To understand these benefits of RVU licensing, and to determine how many RVUs to obtain for the program, contact your IBM representative.

For ordering information, consult your IBM representative or authorized IBM Business Partner.



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Terms and conditions
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The information provided in this announcement letter is for reference and convenience purposes only. The terms and conditions that govern any transaction with IBM are contained in the applicable contract documents such as the IBM International Program License Agreement, IBM International Passport Advantage Agreement, and the IBM Agreement for Acquisition of Software Maintenance.

Licensing

IBM International Program License Agreement including the License Information document and Proof of Entitlement (PoE) govern your use of the program. PoEs are required for all authorized use.

Part number products only, offered outside of Passport Advantage, where applicable, are license only and do not include Software Maintenance.

This software license includes Software Subscription and Support (also referred to as Software Maintenance).

Limited warranty applies

Yes

Limited warranty

IBM warrants that when the program is used in the specified operating environment, it will conform to its specifications. The warranty applies only to the unmodified portion of the program. IBM does not warrant uninterrupted or error-free operation of the program or that IBM will correct all program defects. You are responsible for the results obtained from the use of the program.

IBM provides you with access to IBM databases containing information on known program defects, defect corrections, restrictions, and bypasses at no additional charge. For further information, consult the IBM Software Support Handbook found at

http://www.ibm.com/support/handbook

IBM will maintain this information for at least one year after the original licensee acquires the program (warranty period).

Program technical support

Technical support of a program product version or release will be available for a minimum of three years from the general availability date, as long as your Software Maintenance is in effect. This technical support allows you to obtain assistance (via telephone or electronic means) from IBM for product-specific, task-oriented questions regarding the installation and operation of the program product. Software Maintenance also provides you with access to updates (modifications or fixes), releases, and versions of the program. You will be notified, via announcement letter, of discontinuance of support with 12 months' notice. If you require additional technical support from IBM, including an extension of support beyond the discontinuance date, contact your IBM representative or IBM Business Partner. This extension may be available for a fee.

Money-back guarantee

For clarification, note that if for any reason you are dissatisfied with the program and you are the original licensee, you may obtain a refund of the amount you paid for it, if within 30 days of your invoice date you return the program and its PoE to the party from whom you obtained it. If you downloaded the program, you may contact the party from whom you acquired it for instructions on how to obtain the refund.

  • For clarification, note that for programs acquired under the IBM International Passport Advantage Agreement, this term applies only to your first acquisition of the program.
Volume orders (IVO)

No

Passport Advantage applies

Yes, and through the Passport Advantage website at

http://www.ibm.com/software/passportadvantage

This product is only available via Passport Advantage. It is not available as shrinkwrap.

Usage restrictions

Yes. For additional information, refer to the License Information document that is available on the IBM Software License Agreement website

http://www.ibm.com/software/sla/sladb.nsf
Software Subscription and Support

Yes. Software Subscription and Support (also referred to as Software Maintenance) is included with licenses purchased through Passport Advantage and Passport Advantage Express. Product upgrades and technical support are provided by the Software Subscription and Support offering as described in the Agreements. Product upgrades provide the latest versions and releases to entitled software and Technical Support provides voice and electronic access to IBM support organizations, worldwide.

IBM includes one year of Software Subscription and Support with each program license acquired. The initial period of Software Subscription and Support can be extended by the purchase of a renewal option, if available.

While your Software Subscription and Support is in effect, IBM provides you assistance for your routine, short duration installation and usage (how-to) questions, and code-related questions. IBM provides assistance via telephone and, if available, electronic access, to your information systems (IS) technical support personnel during the normal business hours (published prime shift hours) of your IBM support center. (This assistance is not available to your end users.) IBM provides Severity 1 assistance 24 hours a day, 7 days a week. For additional details, consult your IBM Software Support Handbook at

http://www.ibm.com/support/handbook

Software Subscription and Support does not include assistance for the design and development of applications, your use of programs in other than their specified operating environment, or failures caused by products for which IBM is not responsible under the applicable agreements.

For additional information about the International Passport Advantage Agreement and the IBM International Passport Advantage Express Agreement, visit the Passport Advantage website at

http://www.ibm.com/software/passportadvantage
System i Software Maintenance applies

No

Educational allowance available

Not applicable.



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Prices
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For additional information and current prices, contact your local IBM representative.

Passport Advantage

For Passport Advantage information and charges, contact your IBM representative or authorized IBM Business Partner, or authorized IBM Business Partner for Software ValueNet, if applicable. Additional information is also available at

http://www.ibm.com/software/passportadvantage

Business Partner information

If you are an IBM Business Partner -- Distributor for Workstation Software acquiring products from IBM, you may link to Passport Advantage Online for resellers where you can obtain Business Partner pricing information. An IBM ID and password are required.

https://www.ibm.com/software/howtobuy/passportadvantage/paoreseller
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IBM, Passport Advantage and ValueNet are registered trademarks of IBM Corporation in the United States, other countries, or both.

Other company, product, and service names may be trademarks or service marks of others.

Terms of use

IBM products and services which are announced and available in your country can be ordered under the applicable standard agreements, terms, conditions, and prices in effect at the time. IBM reserves the right to modify or withdraw this announcement at any time without notice. This announcement is provided for your information only. Additional terms of use are located at

http://www.ibm.com/legal/us/en/

For the most current information regarding IBM products, consult your IBM representative or reseller, or visit the IBM worldwide contacts page

http://www.ibm.com/planetwide/us/

Terms of use