IBM United States
Software Announcement 201-235
August 21, 2001
IBM WebSphere Transcoding Publisher Version 4.0 Delivers Great Pervasive Computing Functions
(Corrected on October 23, 2001)
The Ordering Information section is revised.
At a Glance
WebSphere Transcoding Publisher extends the reach of existing Web- or XML-based content to new environments. Enhancements include:
For ordering, contact:
Your IBM representative, an IBM Business Partner, or IBM Americas Call Centers at 800-IBM-CALL (Reference: YE001).
WebSphere Transcoding Publisher V4.0 for Multiplatform dynamically adapts existing Web content and optimizes it for delivery to mobile devices, such as mobile phones and handheld computers. This award-winning, server-side solution bridges data across various formats, markup languages, device types, and networks. It allows companies to reach their mobile customers, business partners, and employees on a variety of devices.
WebSphere Transcoding Publisher allows organizations to communicate with their mobile customers and employees with the information that already exists in their information systems. Since transcoding is done in real-time, there is no need to maintain multiple sets of Web pages for each type of device.
While minimizing support costs, WebSphere Transcoding Publisher takes advantage of those Web pages you have already designed, speeding the deployment process while minimizing support costs of mobilizing Web content.
WebSphere Transcoding Publisher lets you:
For Microsoft Windows NT® and Windows® 2000 servers:
For AIX® on RS/6000® and Sun Solaris:
For Linux versions: Pentium II processor with 350 MHz and 512 MB available memory
Planned Availability Dates
The recent explosion of pervasive devices, such as cell phones and personal digital assistants (PDAs) has escalated the opportunity for individuals and organizations to do business and share ideas. According to a forecast by International Data Corporation (IDC), by the end of 2002, there will be more subscribers capable of accessing the Internet with wireless connections than through traditional wired connections. IDC predicts that almost 1.3 billion people worldwide will be connecting through Web-enabled mobile phones by 2004, compared to just 700 million people with wired connections.
However, the chief obstacle to ubiquitous computing comes from the technology itself. Multiple formats, markup languages, device capabilities, and network constraints threaten to limit the promise of pervasive computing. The potential of e-business will be realized only when there is a way to bridge disparate data seamlessly, transcending multiple data protocols, devices and users.
Developed from cutting-edge technology at IBM research labs, WebSphere Transcoding Publisher consists of interrelated components that provide an open, extendable, standards-based platform for adapting data to the pervasive environment.
The primary components are:
This award-winning solution helps organizations manage the complexity of supporting new devices and markup languages in their e-business pursuits, while allowing them to focus on their core strengths. Solution flexibility provides an easy-to-use method for communicating and exchanging information among handheld devices, traditional PCs, and back-end systems. By adapting dynamically existing content for new environments, WebSphere Transcoding Publisher:
Extend the Reach of Content
It is increasingly important to extend the reach of Web content to users on nontraditional clients. Consider the mobile user who wants to get weather updates or perform bank transactions from a pervasive device, such as a cell phone or an automobile-based browser. More importantly, consider the mobile employee who needs to access key customer information while in front of an important client. Having instant access to this key information can be very powerful in providing better customer service and ultimately stronger customer retention.
The Web-savvy customer expects a solution today that provides a user-friendly experience and convenient access to information. The challenge is that Web content is typically written in HTML, not the specialized markup languages required by the new pervasive devices. WebSphere Transcoding Publisher addresses this challenge by adapting content designed for desktop users and conveniently making it available to mobile users with pervasive devices.
The standard transcoders that come with WebSphere Transcoding Publisher handle the following transformations:
The standard WebSphere Transcoding Publisher transcoders can be used
independently or in conjunction with one another for more complex content
transforms. Additional transcoders developed by third-party vendors,
IBM, and customers can be inserted easily into the WebSphere Transcoding
Publisher standards-based framework. The robust toolkit provides
excellent samples and clear documentation to allow developers to create
and/or modify transcoders, XSL style sheets, device profiles, and
external annotation files.
Streamlining the Delivery
The new pervasive devices include cell phones, screen phones, voice-capable browsers, and personal digital assistants, such as Palm Pilots, IBM WorkPads, and Microsoft Windows CE devices. Industry reports predict that the adoption rate for these devices will continue to rise at an accelerated pace. Moreover, business and consumer users are quickly integrating these devices into their everyday business and leisure habits. The challenge, therefore, is to make information available on these devices to provide valuation information when and where they need it.
The challenge is to not only deliver data and applications in an e-business world filled with unpredictable variables, like non-standard device types and markup languages, but also to deliver the content efficiently across the network. After all, the value of data in the mobile computing world is directly tied to the timelines and convenience of accessing the information. In addition, certain business realities, unique to the wireless Internet, must be taken into account. For example, it currently costs $3.47 (U.S.) to send a megabyte of data over the cellular network, compared with $0.013 (U.S.) over wired phone lines, according to the Mobile Wireless Internet Forum Coalition.
Does this mean that users will prefer the wired internet because of costs? No. The convenience and future potential of the wireless Internet is compelling users to migrate to the wireless Internet.
However, organizations need to streamline the delivery of their content to mobile users so the information is provided in a time-efficient and cost-effective manner. Businesses need to consider certain variables, such as:
The capacity of the network and the size of the data packets affect the timeliness of the content delivery, for example. The specific network infrastructure will determine where and how the content transformation technology should be deployed within the network to optimize the transformation process. And the ease of integration with existing software applications affects the response time and effectiveness of the overall mechanism.
WebSphere Transcoding Publisher helps solve these challenges by streamlining delivery in the following ways:
Customize Content Presentation for End-Users
Not only does WebSphere Transcoding Publisher extend content, it also customizes content presentation so users can receive content tailored to the capabilities of the devices and networks they use. It can also deliver content based on end user preference information made available through an LDAP server or other data source.
Why is it so important to deliver a personalized view of content to the end-user? The Gartner Group predicts that by 2003, more than 30 percent of consumer-facing, application user interfaces will be designed to favor emotional experience over user efficiency. In other words, pervasive computing is not about browsing the Internet but about delivering user-based, content-optimized for wireless devices.
Again, the primary driver for mobile Internet use is time and convenience. Receiving only the information needed in a friendly, personalized manner is the ultimate objective of the wireless Internet user. WebSphere Transcoding Publisher addresses this requirement by allowing customization of content delivered to users to make content selection decisions:
Accessibility by People with Disabilities
For WebSphere Transcoding Publisher offering:
The following features support use by people with disabilities:
This program is not impacted by euro currency.
WebSphere Transcoding Publisher is the most versatile Web content transcoding tool ever! This award-winning solution quickly and easily extends the Web content designed for the desktop to pervasive mobile devices.
For chief technology officers and business line executives who need to extend Web content and applications to mobile devices, WebSphere Transcoding Publisher is a server-based adaptation solution that minimizes deployment time and cost. Unlike other transcoding products, it eliminates the need to re-create existing Web content and transforms content dynamically to suit the variety of mobile devices available.
Without transcoding technology, organizations would have to re-author content for each device type, markup language, and source content. Instead, they can deploy WebSphere Transcoding Publisher to adapt dynamically source content to match the requirements of the particular devices in their environments. This becomes increasingly important as business and consumer users increasingly integrate pervasive devices into their business and leisure habits.
Why are customers asking for our solution?
They see enormous benefits in:
WebSphere Transcoding Publisher can also retrieve information on how specific users want content presented to them, so you can have personalized transcoding based on user information. Also, LDAP administration is now included in this product.
Available September 14, 2001:
Product information is available through Offering Information (OITOOL) at:
No hardcopy publications are shipped with this program.
For Windows NT® Servers Version 4 with SP 5 or 6a or for Windows® 2000 Servers (with or without SP1):
For AIX® V126.96.36.199, or later, V4 release:
For Sun Solaris V7, or later:
For Linux Versions:
WebSphere Transcoding Publisher operates on the following software operating systems:
Note: If running as a servlet, WebSphere Application Server Version 3.5 is required.
To use centralized configuration data, you must have SecureWay® Directory, V3.2 installed. Contact your IBM representative.
This program when downloaded from a Web site, contains the applicable IBM
license agreement, and LI, if appropriate and will be presented for
acceptance at the time of installation of the program. The license and
LI will be stored in a directory such as LICENSE.TXT for future
Security, Auditability, and Control
WebSphere Transcoding Publisher uses the security and auditability features of the particular operating system that it runs on.
The customer is responsible for evaluation, selection, and implementation of security features, administrative procedures, and appropriate controls in application systems and communication facilities.
The price of WebSphere Transcoding Publisher V4.0 is based on the number of processors in the system executing all or any part of WebSphere Transcoding Publisher. In the case of symmetric multiprocessor (SMP) system, the user must also acquire the "one processor install entitlement."
Build-to-Plan Program (when ordering with Lotus part numbers)
WebSphere Transcoding Publisher Version 4.0 Multilingual (part number 29P4188)
Passport Advantage Numbers
The following are the new Passport Advantage numbers that was part of the July 10, 2001, announcement on the changes to passport advantage and the new Software Maintenance Agreements. To learn more about these announcements, refer to Software Announcement 201-202 , dated July 10, 2001.
Part Description Number WebSphere Transcoding Publisher D5BHVLL Version 4.0 LIC/SW Maint 1 Anniv WebSphere Transcoding Publisher D5BHWLL Version 4.0 LIC/SW Maint 2 Anniv WebSphere Transcoding Publisher D5BHXLL Version 4.0 Trd/Lic/SWMaint 1 Anniv WebSphere Transcoding Publisher E1BHYLL Version 4.0 SW Maint Rnwl 1 Anniv WebSphere Transcoding Publisher D5BHZLL Version 4.0 SW Maint Aft Lic 1 Anniv
Part Type Package/Language Number WebSphere Transcoding Publisher V4.0 -- Media Packs Media Pack/Multilingual BB000LL Media Pack/Japanese BB001JA
Build-to-Order Programs (when ordering with IBM part numbers)
OTC(1) Program Feature Description Number Number WebSphere Transcoding 5765-F06 0003 Publisher Version 4.0 (Multilingual) Per Installs with 1 Year Software Maintenance
Media Feature Description Number Language Registration No Charge: 2935 Multilingual Media Choice No Charge: 5809 CD-ROM
Software Maintenance Charge Feature Description Number Use Authorizations: (to be orderable in quantity) SW Maintenance No Charge 2503 Registration SW Maintenance 1 Year 2504 Renewal SW Maintenance 1 Year After 2505 License
Maintenance IASP PID 3 Year 5733-M26
Software Maintenance Charge Feature Description Number Use Authorizations: (to be orderable in quantity) SW Maintenance 3 Year 2515 Registration SW Maintenance 3 Year 2516 Renewal SW Maintenance 3 Year After 2517 License
Software Subscription for AIX 5692-SSO
Customers who purchased protection for WebSphere Transcoding Publisher (5724-A13) under Software Subscription for AIX (5692-SSO), are entitled to receive WebSphere Transcoding Publisher Version 4 (5765-F06) at no charge. Eligible customers should add the applicable CD media supply feature number from the table below, to their existing 5692-SSO record.
CD-ROM Media Eligible Supply Billing Feature Description Features(2) Number From WebSphere Transcoding 0016 0584 Publisher V3 (5724-A13) 0017 To WebSphere Transcoding 0018 Publisher V4 (5765-F06)
There are no withdrawals with this announcement.
Feature Description Number Expedite Shipments Local IBM office expedite 3445 (for IBM use only) Customer expedite process charge 3446 ($30 charge for each product)
Expedite shipments will be processed to receive 72-hour delivery from the time IBM Software Delivery and Fulfillment (SDF) receives the order. SDF will then ship the order via overnight air transportation.
Terms and Conditions
This software license includes Software Maintenance, previously referred to as Software Subscription and Technical Support. The following agreements apply for maintenance and do not require customer signatures:
Use Priority/Reference Code: YE001 Phone: 800-IBM-CALL Fax: 800-2IBM-FAX Internet: email@example.com Mail: IBM Atlanta Sales Center Dept. YE001 P.O. Box 2690 Atlanta, GA 30301-2690
You can also contact your local IBM Business Partner or IBM representative. To identify them, call 800-IBM-4YOU.
Note: Shipments will begin after the planned availability date.