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IBM Coremetrics Digital Marketing Optimization Suite boosts digital marketing

IBM United States Software Announcement 211-397
October 18, 2011


Table of contents
Overview Overview Publications Publications
Key prerequisites Key prerequisites Technical information Technical information
Planned availability date Planned availability date Ordering information Ordering information
Description Description Terms and conditions Terms and conditions
Product positioning Product positioning Prices Prices
Program number Program number Order
now Order now


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At a glance
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Marketers are racing to harness the unprecedented explosion of technology, transparency, channels, and social interactions that their customers are adopting. The IBM® Coremetrics® Digital Marketing Optimization Suite enables marketers to capitalize on this opportunity.

To achieve this, Coremetrics captures the activity of customers and prospects as they interact with a business' online presence providing marketers with a comprehensive view into how consumers are interacting with their brands online over time and across channels. This unique insight is used to automate real-time personalized recommendations, email targeting, display ad targeting across leading ad networks, and search engine bid management, all delivered to customers through any digital vehicle including social, mobile, and web.

Through a simple integration with other systems of record such as IBM Unica Campaign, advertising, and demographics, Coremetrics enables marketers to further enhance not only their online marketing channels, but offline channels as well.

For ordering, contact your IBM representative, or IBM Americas Call Centers at 800-IBM-CALL (Reference: VE001).



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Overview
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Through the fusion of customer profiles, web analytics, and marketing execution, the IBM Coremetrics Digital Marketing Optimization Suite empowers marketers to turn site visitors into repeat customers and loyal advocates by orchestrating a compelling experience throughout each customer's digital life cycle.

Customer profiles

Central to the IBM Coremetrics Digital Marketing Optimization Suite is the IBM Coremetrics Lifetime Individual Visitor Experience (LIVE) Profile. LIVE Profiles capture all of the digital interactions of customers and prospects as they interact with your business online, across multiple ad networks, or via email, video, affiliate sites, social media, and more. It then integrates this data with offline information, providing a single comprehensive view of each visitor's behavior over time and across channels. This historical data is automatically incorporated across the entire suite, as well as into every Coremetrics application. As the LIVE Profile of each visitor grows, the insights become stronger, enabling you to continually refine your marketing efforts.

Web analytics

The web analytic capabilities of the IBM Coremetrics Digital Marketing Optimization Suite set themselves apart by providing marketers with not just data, but with insights for increasing return on investment (ROI). Marketers gain a competitive edge because they benefit from state-of-the art analytics, comparative benchmarks about industry peers, and advice on how the best performers are actually achieving success.

Digital marketing execution

With the need to respond quickly and effectively to capture and retain the attention of customers, marketers need the tools that allow them to easily execute and automate marketing efforts - not just at scale, but also at a one-to-one level to provide relevant content and offerings. The digital marketing execution component of the IBM Coremetrics Digital Marketing Optimization Suite seamlessly integrates the data and insights garnered from customer profiles and web analytics into applications to easily execute display advertising, search campaigns, email, and personalized recommendations through online, social and mobile channels.

The IBM Coremetrics Digital Marketing Optimization Suite consists of following offerings, all of which are delivered as Software-as-a-Service (SaaS) through IBM Passport Advantage®:

  • IBM Coremetrics Web Analytics
  • IBM Coremetrics Impression Attribution
  • IBM Coremetrics Lifecycle
  • IBM Coremetrics Social Analytics
  • IBM Coremetrics Multichannel Analytics
  • IBM Coremetrics AdTarget
  • IBM Coremetrics Intelligent Offer
  • IBM Coremetrics LIVEmail
  • IBM Coremetrics Search Marketing

For more information on the Coremetrics Digital Marketing Optimization Suite, visit

http://www.ibm.com/software/marketing-solutions/

Click on Digital Marketing Optimization.



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Key prerequisites
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Requires an Internet connection and browser as specified in the Specified operating environment section.



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Planned availability date
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October 18, 2011



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Description
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The Coremetrics Digital Marketing Optimization Suite comprises several components, all of which build on the base package, IBM Coremetrics Web Analytics. The products, when used together, form an integrated end-to-end solution for digital marketing optimization.

IBM Coremetrics Web Analytics

IBM Coremetrics Web Analytics is the complete digital analytics solution that sets itself apart by providing marketers with not only data, but with answers for increasing ROI. Marketers gain a competitive edge because they benefit from state-of-the-art analytics, comparative benchmarks about industry peers, and advice on how the best performers are actually achieving success. Most uniquely, IBM Coremetrics Web Analytics is at the heart of the IBM Coremetrics Digital Marketing Optimization Suite. It provides marketers with a data warehouse on visitors' digital journeys across marketing touch points and channels, even offline, so that marketers can go from insight to personalized marketing action with just a few clicks. Because the analytics are tightly integrated with the IBM Coremetrics marketing applications, no IT effort is needed.

For more information on Coremetrics Web Analytics, visit

http://coremetrics.com/solutions/web-analytics.php

IBM Coremetrics Impression Attribution

IBM Coremetrics Impression Attribution allows marketers to understand the role that display ad campaigns and other offsite impressions play in the marketing mix and how they contribute to eventual conversions. IBM Coremetrics Impression Attribution is a unique attribution solution that demonstrates the interplay between offsite impressions and subsequent website behaviors and conversions. Clients can identify their best re-acquisition and conversion campaigns and optimize their marketing mix accordingly.

For more information on Coremetrics Impression Attribution, visit

http://coremetrics.com/solutions/impression-attribution.php

IBM Coremetrics Lifecycle

IBM Coremetrics Lifecycle is the industry's first application geared to enable online marketers to track and understand how customers progress through long-term conversion life cycles. A life cycle is characterized by milestones ranging from first-time visitors to advanced customers who engage with a brand through repeat purchases, newsletter subscriptions, product reviews, and following it on Facebook or Twitter, and more.

For more information on Coremetrics Lifecycle, visit

http://coremetrics.com/solutions/customer-lifecycle-conversion.php

IBM Coremetrics Social Analytics

IBM Coremetrics Social Analytics provides online marketers with a centralized console for analyzing social media channels and campaigns. Its seamless integration with the IBM Coremetrics Digital Marketing Optimization Suite allows users to track social channels alongside other online marketing channels to help understand the performance (ROI) of campaigns to allocate marketing resources more effectively.

  • Analyze the impact of referral visitors from social networking sites
  • Monitor the downstream impact of social content impressions
  • Track real-time conversations about brands, products and competitors on both Facebook and Twitter.

Marketers can then benchmark their social performance against those of the industry and peers with IBM Coremetrics Benchmark to uncover areas of opportunity for their social marketing strategy.

For more information on Coremetrics Social Analytics, visit

http://coremetrics.com/solutions/social-media-conversion-roi.php

IBM Coremetrics Multichannel Analytics

With the most flexible and open data architecture available in any SaaS web analytics platform, IBM Coremetrics Multichannel Analytics can enable users to extend analytics and IBM Coremetrics Lifetime Individual Visitor Experience (LIVE) Profiles with offline data as required. Once extended, online and offline behavior can be correlated, and digital marketing automation can be targeted based on both sources of information.

For more information on Coremetrics Multichannel Analytics, visit

http://coremetrics.com/solutions/multichannel-analytics.php

IBM Coremetrics AdTarget

IBM Coremetrics AdTarget is a real-time data syndication platform and online marketing application that enables personalization and optimization of display advertising campaigns. The solution leverages granular visitor activities captured by Coremetrics Analytics to enable delivery of highly relevant display ads and increase visitor reacquisition rates through a variety of contextual display advertising networks.

For more information on Coremetrics AdTarget, visit

http://coremetrics.com/solutions/display-ad-targeting.php

IBM Coremetrics Intelligent Offer

IBM Coremetrics Intelligent Offer dynamically delivers relevant product recommendations to website visitors based on comprehensive visitor data. This solution enables users to create a personalized experience for site visitors and drive revenue through cross-sell and up-sell opportunities. It is designed to dynamically deliver product recommendations and provides the user with the visibility, flexibility, and control to adjust rules and settings to meet the organization's business goals. Organizations implement this solution in order to deploy personalized product recommendations across multiple touch points throughout their website.

For more information on Coremetrics Intelligent Offer, visit

http://coremetrics.com/solutions/cross-sell-up-sell-recommendations.php

IBM Coremetrics LIVEmail

IBM Coremetrics LIVEmail is a closed loop email marketing system that enables users to leverage detailed site visitor and customer behavioral data to create highly targeted email campaigns. Major email service providers (ESPs) have integrated with IBM Coremetrics LIVEmail to deliver highly relevant emails. Users can leverage integrated analytics to measure and optimize their email marketing programs.

For more information on Coremetrics LIVEmail, visit

http://coremetrics.com/solutions/targeted-email.php

IBM Coremetrics Search Marketing

IBM Coremetrics Search Marketing is a pay-per-click (PPC) management application that improves top-line business results, reduces operational costs, and demonstrates returns on PPC investments. Fast and flexible, the solution enables data-driven decision making, automates A/B testing of landing pages, streamlines workflow across multiple search engines, and drives returns. IBM Coremetrics Search Marketing integrates all the major PPC networks (Google, Bing, and Yahoo) and provides a central management console for comparing campaigns against each other and across networks.

For more information on Coremetrics Search Marketing, visit

http://coremetrics.com/solutions/paid-search-engine-marketing.php

Accessibility by people with disabilities

A US Section 508 Voluntary Product Accessibility Template (VPAT) containing details on accessibility compliance can be requested at

http://www.ibm.com/able/product_accessibility/index.html


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Product positioning
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Through the fusion of customer profiles, web analytics, and marketing execution, IBM Coremetrics empowers marketers to turn site visitors into repeat customers and loyal advocates by orchestrating a compelling experience throughout each customer's digital life cycle. The IBM Coremetrics Digital Marketing Optimization Suite is setting the basis for automated online analytics and marketing providing:

  • Superior analytical power with a complete enterprise solution presented in a flexible interface with both predefined, ready-to-use and ad hoc reporting
  • The most advanced attribution model to measure conversion to the correct point of influence, crediting multiple options as marketing influences over time and across channels in order to allocate spend appropriately
  • The tightest integration fueled by LIVE Profiles into all marketing channels and campaigns creating a seamless workflow process
  • Industry-leading digital life-cycle segmentation providing analyses, reporting, and marketing execution fueled by customer-driven, historical insights across sessions
  • Award winning services and support praised by industry analysts and, more importantly, our clients

The IBM Coremetrics Digital Marketing Optimization Suite is an offering within the IBM Enterprise Marketing Management offering which also includes IBM Unica Enterprise. IBM Unica Enterprise is an industry-leading software that marketers rely on to increase revenues and improve the efficiency and measurability of their marketing. IBM Unica Enterprise focuses exclusively on the needs of marketing organizations by providing web and customer analytics, offline and online demand generation, and marketing resource management. Companies in a wide range of industries depend on IBM Unica Enterprise to facilitate the operations of a customer-centric business. Only IBM Unica truly helps marketing organizations facilitate the critical shift to interactive marketing. For more information on IBM Unica Enterprise, visit

http://www.unica.com/products/enterprise-marketing-software.htm


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Reference information
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For information about IBM Unica OnDemand, refer to Software Announcement 211-392, dated October 18, 2011.



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Program number
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Program     Program
number      name
 
5725-E35    IBM Coremetrics Web Analytics
 


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Offering Information
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Product information is available via the Offering Information website

http://www.ibm.com/common/ssi

Also, visit the Passport Advantage website

http://www.ibm.com/software/passportadvantage


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Publications
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Product information is included with the service and can be accessed via the user interface.



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Technical information
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Specified operating environment

Hardware requirements
  • A workstation that supports the browser being used with a minimum of 1 GB of RAM
  • A direct Internet connection
Software requirements

All IBM Coremetrics users should maintain:

  • Adobe™ Flash Player Version 10. Obtain the Player from
    http://get.adobe.com/flashplayer/
  • One of the following Internet browsers:
    • Internet Explorer Version 7 through Version 9
    • Firefox Version 2 through Version 4

The program's specifications and specified operating environment information may be found in documentation accompanying the program, if available, such as a readme file, or other information published by IBM, such as an announcement letter. Documentation and other program content may be supplied only in the English language.

Planning information

Packaging

This product is accessed via the Internet. There are no physical or electronic deliverables.

Security, auditability, and control

IBM Coremetrics Web Analytics provides the security and auditability features necessary for remotely accessible software. The customer is responsible for evaluation, selection, and implementation of security features, administrative procedures, and appropriate controls in application systems and communication facilities.



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Software Services
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IBM Software Services has the breadth, depth, and reach to manage your services needs. You can leverage the deep technical skills of our lab-based, software services team and the business consulting, project management, and infrastructure expertise of our IBM Global Services team. We provide the global reach, intellectual capital, industry insight, and technology leadership to support a wide range of critical business needs.

To learn more about IBM Software Services or to contact a Software Services sales specialist, visit

http://www.ibm.com/software/sw-services/


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Ordering information
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This product is only available via Passport Advantage. It is not available as shrinkwrap.

Product Group:  Enterprise Marketing Management
 
     Product      Product
     identifier   identifier description
   
     5725-E35     IBM Coremetrics Web Analytics
 
Product Category: Web Analytics
 
Charge metric
 
Program name                    PID number       Charge metric
 
IBM Coremetrics Web Analytics   5725-E35         Per Million Server
                                                 Calls
                                                 Per Million
                                                     Marketing
                                                     Impressions
                                                 Per Entity ID
                                                 Per Thousand USD
                                                     Marketing
                                                     Spend
                                                 Per Thousand EUR
                                                     Marketing
                                                     Spend
                                                 Per Thousand GBP
                                                     Marketing
                                                     Spend
                                                 Per Hundred
                                                     Thousand YEN
                                                     Marketing
                                                     Spend
                                                 Per Thousand CAD
                                                     Marketing
                                                     Spend
                                                 Per Thousand AUD
                                                     Marketing
                                                     Spend
                                                 Per Thousand SGD
                                                     Marketing
                                                     Spend
                                                 Per Thousand BRL
                                                     Marketing
                                                     Spend
                                                 Per Ten Thousand
                                                     USD Sales
                                                     Revenue
                                                 Per Ten Thousand
                                                     EUR Sales
                                                     Revenue
                                                 Per Ten Thousand
                                                     GBP Sales
                                                     Revenue
                                                 Per Million YEN
                                                     Sales
                                                     Revenue
                                                 Per Ten Thousand
                                                     CAD Sales
                                                     Revenue
                                                 Per Ten Thousand
                                                     AUD Sales
                                                     Revenue
                                                 Per Ten Thousand
                                                     SGD Sales
                                                     Revenue
                                                 Per Ten Thousand
                                                     BRL Sales
                                                     Revenue
 

Million Server Calls

Million Server Calls (MSCs) is a unit of measure by which the IBM SaaS can be obtained. MSCs are one million Server Calls. A Server Call is data passed to and processed by IBM SaaS as a result of a tagged event, initiated by a tracked visitor for one Client ID. A Server Call processed by different Client IDs will be counted as a unique Server Call for each unique Client ID. A Client ID separates and/or controls access rights to data in the IBM SaaS which may encompass processed data from one or more customer websites. Sufficient entitlements must be obtained to cover the number of Million Server Calls used during the measurement period specified in a Proof of Entitlement (PoE) or Transaction Document.

Million Marketing Impressions

Million Marketing Impressions (MMIs) is a unit of measure by which the IBM SaaS can be obtained. MMIs are one million collected and processed marketing impressions. Sufficient entitlements must be obtained to cover the number of MMIs used during the measurement period specified in a Proof of Entitlement (PoE) or Transaction Document.

Entity ID

Entity ID is a unit of measure by which the IBM SaaS can be obtained. An Entity ID is a unique identifier which may be referred to in the SaaS environment by different terms that may include, but would not be limited to, Client ID, customer ID, partner ID, supplier ID, vendor ID or EDI ID within the IBM SaaS. Sufficient entitlements must be obtained to cover the number of Entity IDs identified in the IBM SaaS during the measurement period specified in customer's Proof of Entitlement (PoE) or Transaction Document.

Thousand USD Marketing Spend

Thousand USD Marketing Spend is a unit of measure by which the IBM SaaS can be obtained. Thousand USD Marketing Spend is the amount of monetary spend by customer on marketing initiatives expressed in Thousand United States Dollars (USD) as tracked by the IBM SaaS. Sufficient entitlements must be obtained to cover the total USD Marketing Spend during the measurement period specified in a Proof of Entitlement (PoE) or Transaction Document.

Thousand EUR Marketing Spend

Thousand EUR Marketing Spend is a unit of measure by which the IBM SaaS can be obtained. Thousand EUR Marketing Spend is the amount of monetary spend by customer on marketing initiatives expressed in Thousand Euros as tracked by the IBM SaaS. Sufficient entitlements must be obtained to cover the total Euro Marketing Spend during the measurement period specified in a Proof of Entitlement (PoE) or Transaction Document.

Thousand GBP Marketing Spend

Thousand GBP Marketing Spend is a unit of measure by which the IBM SaaS can be obtained. Thousand GBP Marketing Spend is the amount of monetary spend by customer on marketing initiatives expressed in Thousand United Kingdom Pound Sterling (GBP) as tracked by the IBM SaaS. Sufficient entitlements must be obtained to cover the total GBP Marketing Spend during the measurement period specified in a Proof of Entitlement (PoE) or Transaction Document.

Hundred Thousand YEN Marketing Spend

Hundred Thousand YEN Marketing Spend is a unit of measure by which the IBM SaaS can be obtained. Hundred Thousand YEN Marketing Spend is the amount of monetary spend by customer on marketing initiatives expressed in Hundred Thousand Japanese YEN as tracked by the IBM SaaS. Sufficient entitlements must be obtained to cover the total YEN Marketing Spend during the measurement period specified in a Proof of Entitlement (PoE) or Transaction Document.

Thousand CAD Marketing Spend

Thousand CAD Marketing Spend is a unit of measure by which the IBM SaaS can be obtained. Thousand CAD Marketing Spend is the amount of monetary spend by customer on marketing initiatives expressed in Thousand Canadian Dollars (CAD) as tracked by the IBM SaaS. Sufficient entitlements must be obtained to cover the total CAD Marketing Spend during the measurement period specified in a Proof of Entitlement (PoE) or Transaction Document.

Thousand AUD Marketing Spend

Thousand AUD Marketing Spend is a unit of measure by which the IBM SaaS can be obtained. Thousand AUD Marketing Spend is the amount of monetary spend by customer on marketing initiatives expressed in Thousand Australian Dollars (AUD) as tracked by the IBM SaaS. Sufficient entitlements must be obtained to cover the total AUD Marketing Spend during the measurement period specified in a Proof of Entitlement (PoE) or Transaction Document.

Thousand SGD Marketing Spend

Thousand SGD Marketing Spend is a unit of measure by which the IBM SaaS can be obtained. Thousand SGD Marketing Spend is the amount of monetary spend by customer on marketing initiatives expressed in Thousand Singaporean Dollars (SGD) as tracked by the IBM SaaS. Sufficient entitlements must be obtained to cover the total SGD Marketing Spend during the measurement period specified in a Proof of Entitlement (PoE) or Transaction Document.

Thousand BRL Marketing Spend

Thousand BRL Marketing Spend is a unit of measure by which the IBM SaaS can be obtained. Thousand BRL Marketing Spend is the amount of monetary spend by customer on marketing initiatives expressed in Thousand Brazilian Real (BRL) as tracked by the IBM SaaS. Sufficient entitlements must be obtained to cover the total BRL Marketing Spend during the measurement period specified in a Proof of Entitlement (PoE) or Transaction Document.

Ten Thousand USD Sales Revenue

Ten Thousand USD Sales Revenue is a unit of measure by which the IBM SaaS can be obtained. Ten Thousand USD Sales Revenue is the amount of revenue generated by customer through tracked online initiatives expressed in Ten Thousand United States Dollars (USD) as tracked by the IBM SaaS. Sufficient entitlements must be obtained to cover the total USD Sales Revenue generated during the measurement period specified in a Proof of Entitlement (PoE) or Transaction Document.

Ten Thousand EUR Sales Revenue

Ten Thousand EUR Sales Revenue is a unit of measure by which the IBM SaaS can be obtained. Ten Thousand EUR Sales Revenue is the amount of revenue generated by customer through tracked online initiatives expressed in Ten Thousand Euro as tracked by the IBM SaaS. Sufficient entitlements must be obtained to cover the total EUR Sales Revenue generated during the measurement period specified in a Proof of Entitlement (PoE) or Transaction Document.

Ten Thousand GBP Sales Revenue

Ten Thousand GBP Sales Revenue is a unit of measure by which the IBM SaaS can be obtained. Ten Thousand GBP Sales Revenue is the amount of revenue generated by customer through tracked online initiatives expressed in Ten Thousand United Kingdom Pound Sterling (GBP) as tracked by the IBM SaaS. Sufficient entitlements must be obtained to cover the total GBP Sales Revenue generated during the measurement period specified in a Proof of Entitlement (PoE) or Transaction Document.

Million YEN Sales Revenue

Million YEN Sales Revenue is a unit of measure by which the IBM SaaS can be obtained. Million YEN Sales Revenue is the amount of revenue generated by customer through tracked online initiatives expressed in Million Japanese YEN as tracked by the IBM SaaS. Sufficient entitlements must be obtained to cover the total YEN Sales Revenue generated during the measurement period specified in a Proof of Entitlement (PoE) or Transaction Document.

Ten Thousand CAD Sales Revenue

Ten Thousand CAD Sales Revenue is a unit of measure by which the IBM SaaS can be obtained. Ten Thousand CAD Sales Revenue is the amount of revenue generated by customer through tracked online initiatives expressed in Ten Thousand Canadian Dollars (CAD) as tracked by the IBM SaaS. Sufficient entitlements must be obtained to cover the total CAD Sales Revenue generated during the measurement period specified in a Proof of Entitlement (PoE) or Transaction Document.

Ten Thousand AUD Sales Revenue

Ten Thousand AUD Sales Revenue is a unit of measure by which the IBM SaaS can be obtained. Ten Thousand AUD Sales Revenue is the amount of revenue generated by customer through tracked online initiatives expressed in Ten Thousand Australian Dollars (AUD) as tracked by the IBM SaaS. Sufficient entitlements must be obtained to cover the total AUD Sales Revenue generated during the measurement period specified in a Proof of Entitlement (PoE) or Transaction Document.

Ten Thousand SGD Sales Revenue

Ten Thousand SGD Sales Revenue is a unit of measure by which the IBM SaaS can be obtained. Ten Thousand SGD Sales Revenue is the amount of revenue generated by customer through tracked online initiatives expressed in Ten Thousand Singaporean Dollars (SGD) as tracked by the IBM SaaS. Sufficient entitlements must be obtained to cover the total SGD Sales Revenue generated during the measurement period specified in a Proof of Entitlement (PoE) or Transaction Document.

Ten Thousand BRL Sales Revenue

Ten Thousand BRL Sales Revenue is a unit of measure by which the IBM SaaS can be obtained. Ten Thousand BRL Sales Revenue is the amount of revenue generated by customer through tracked online initiatives expressed in Ten Thousand Brazilian Real (BRL) as tracked by the IBM SaaS. Sufficient entitlements must be obtained to cover the total BRL Sales Revenue generated during the measurement period specified in a Proof of Entitlement (PoE) or Transaction Document.

Passport Advantage

IBM Coremetrics Web Analytics (5725-E35)

                                                          Part
Program name and description                              number
 
COREMETRICS SOCIAL ANALYTICS MSC DAILY FEE                D0MIQLL
   PARTIAL MONTH
COREMETRICS SOCIAL ANALYTICS MSC PER MONTH                D0MIPLL
COREMETRICS SOCIAL ANALYTICS MSC OVERAGE                  D0MN2LL
 
COREMETRICS SEARCH THOUSAND USD MARKETING SPEND DAILY     D0MJ0LL
   FEE PARTIAL MONTH
COREMETRICS SEARCH THOUSAND USD MARKETING SPEND           D0MIZLL
   PER MONTH
COREMETRICS SEARCH THOUSAND USD MARKETING SPEND OVERAGE   D0MMYLL
COREMETRICS SEARCH THOUSAND EUR MARKETING SPEND DAILY     D0MIYLL
   FEE PARTIAL MONTH
COREMETRICS SEARCH THOUSAND EUR MARKETING SPEND PER       D0MIXLL
   MONTH
COREMETRICS SEARCH THOUSAND EUR MARKETING SPEND OVERAGE   D0MN3LL
COREMETRICS SEARCH THOUSAND GBP MARKETING SPEND DAILY     D0MIWLL
   FEE PARTIAL MONTH
COREMETRICS SEARCH THOUSAND GBP MARKETING SPEND PER       D0MIVLL
   MONTH
COREMETRICS SEARCH THOUSAND GBP MARKETING SPEND OVERAGE   D0MMTLL
COREMETRICS SEARCH THOUSAND CAD MARKETING SPEND DAILY     D0MGULL
   FEE PARTIAL MONTH
COREMETRICS SEARCH THOUSAND CAD MARKETING SPEND PER       D0MGTLL
   MONTH
COREMETRICS SEARCH THOUSAND CAD MARKETING SPEND OVERAGE   D0MMRLL
COREMETRICS SEARCH THOUSAND AUD MARKETING SPEND DAILY     D0MJ2LL
   FEE PARTIAL MONTH
COREMETRICS SEARCH THOUSAND AUD MARKETING SPEND PER       D0MJ1LL
   MONTH
COREMETRICS SEARCH THOUSAND AUD MARKETING SPEND OVERAGE   D0MMQLL
COREMETRICS SEARCH THOUSAND SGD MARKETING SPEND DAILY     D0MIULL
   FEE PARTIAL MONTH
COREMETRICS SEARCH THOUSAND SGD MARKETING SPEND PER       D0MITLL
   MONTH
COREMETRICS SEARCH THOUSAND SGD MARKETING SPEND OVERAGE   D0MMPLL
COREMETRICS SEARCH THOUSAND BRL MARKETING SPEND DAILY     D0MIJLL
   FEE PARTIAL MONTH
COREMETRICS SEARCH THOUSAND BRL MARKETING SPEND PER       D0MIILL
   MONTH
COREMETRICS SEARCH THOUSAND BRL MARKETING SPEND OVERAGE   D0MM5LL
COREMETRICS SEARCH 100 THOUSAND YEN MKTING SPEND DAILY    D0MJALL
   FEE PARTIAL MONTH
COREMETRICS SEARCH 100 THOUSAND YEN MKTING SPEND PER      D0MJ9LL
   MONTH
COREMETRICS SEARCH 100 THOUSAND YEN MKTING SPEND          D0MLILL
   OVERAGE
 
COREMETRICS LIVEMAIL MSC DAILY FEE PARTIAL MONTH          D0MJMLL
COREMETRICS LIVEMAIL MSC PER MONTH                        D0MJLLL
COREMETRICS LIVEMAIL MSC OVERAGE                          D0MLBLL
 
COREMETRICS INTELLIGENT OFFER 10K USD SALES REV DAILY     D0MJPLL
   FEE PARTIAL MONTH
COREMETRICS INTELLIGENT OFFER 10K USD SALES REV PER       D0MJNLL
   MONTH
COREMETRICS INTELLIGENT OFFER 10K USD SALES REV OVERAGE   D0MLALL
COREMETRICS INTELLIGENT OFFER 10K EUR SALES REV DAILY     D0MJELL
   FEE PARTIAL MONTH
COREMETRICS INTELLIGENT OFFER 10K EUR SALES REV PER       D0MJDLL
   MONTH
COREMETRICS INTELLIGENT OFFER 10K EUR SALES REV OVERAGE   D0ML8LL
COREMETRICS INTELLIGENT OFFER 10K GBP SALES REV DAILY     D0MGWLL
   FEE PARTIAL MONTH
COREMETRICS INTELLIGENT OFFER 10K GBP SALES REV PER       D0MGVLL
   MONTH
COREMETRICS INTELLIGENT OFFER 10K GBP SALES REV OVERAGE   D0MM3LL
COREMETRICS INTELLIGENT OFFER 10K CAD SALES REV DAILY     D0MHILL
   FEE PARTIAL MONTH
COREMETRICS INTELLIGENT OFFER 10K CAD SALES REV PER       D0MHHLL
   MONTH
COREMETRICS INTELLIGENT OFFER 10K CAD SALES REV OVERAGE   D0MM2LL
COREMETRICS INTELLIGENT OFFER 10K AUD SALES REV DAILY     D0MFGLL
   FEE PARTIAL MONTH
COREMETRICS INTELLIGENT OFFER 10K AUD SALES REV PER       D0MFFLL
   MONTH
COREMETRICS INTELLIGENT OFFER 10K AUD SALES REV OVERAGE   D0MM1LL
COREMETRICS INTELLIGENT OFFER 10K SGD SALES REV DAILY     D0MEQLL
   FEE PARTIAL MONTH
COREMETRICS INTELLIGENT OFFER 10K SGD SALES REV PER       D0MEPLL
   MONTH
COREMETRICS INTELLIGENT OFFER 10K SGD SALES REV OVERAGE   D0MM0LL
COREMETRICS INTELLIGENT OFFER 10K BRL SALES REV DAILY     D0MGLLL
  FEE PARTIAL MONTH
COREMETRICS INTELLIGENT OFFER 10K BRL SALES REV PER       D0MGKLL
   MONTH
COREMETRICS INTELLIGENT OFFER 10K BRL SALES REV OVERAGE   D0MLZLL
COREMETRICS INTELLIGENT OFFER M YEN SALES REV DAILY FEE   D0MG7LL
   PARTIAL MONTH
COREMETRICS INTELLIGENT OFFER M YEN SALES REV PER MONTH   D0MG6LL
COREMETRICS INTELLIGENT OFFER M YEN SALES REV OVERAGE     D0MLXLL
 
COREMETRICS ADTARGET MSC DAILY FEE PARTIAL MONTH          D0MG3LL
COREMETRICS ADTARGET MSC PER MONTH                        D0MG2LL
COREMETRICS ADTARGET MSC OVERAGE                          D0MLRLL
COREMETRICS ADTARGET PARTNER FEED MSC DAILY FEE           D0MF0LL
   PARTIAL MONTH
COREMETRICS ADTARGET PARTNER FEED MSC PER MONTH           D0MEZLL
COREMETRICS ADTARGET PARTNER FEED MSC PAY PER USE         D0MJZLL
COREMETRICS ADTARGET PARTNER FEED ENTITYID ON-DEMAND      D0MKBLL
   SETUP
COREMETRICS ADTARGET PARTNER FEED MSC OVERAGE             D0MLQLL
COREMETRICS ADTARGET PARTNER FEED MSC SET UP              D0MQ4LL
 
COREMETRICS WEB ANALYTICS MSC DAILY FEE PARTIAL MONTH     D0MHRLL
COREMETRICS WEB ANALYTICS MSC PER MONTH                   D0MHQLL
COREMETRICS WEB ANALYTICS ONE-TIME SET UP                 D0MKKLL
COREMETRICS WEB ANALYTICS MSC OVERAGE                     D0MN0LL
 
COREMETRICS WEB ADD IMPLEMENT ENTITY ID ON-DEMAND         D0MK9LL
   SETUP
COREMETRICS WEB ADD IMPLEMENT ENTITY ID SET UP            D0MQ0LL
COREMETRICS WEB ANALYTICS ADD ID CHG ENTITY ID DAILY      D0MHTLL
   FEE PARTIAL MONTH
COREMETRICS WEB ANALYTICS ADD ID CHG ENTITY ID PER        D0MHSLL
   MONTH
COREMETRICS WEB 10 ADD REPT SEGMT MSC DAILY FEE PARTIAL   D0MHVLL
   MONTH
COREMETRICS WEB 10 ADD REPT SEGMT MSC PER MONTH           D0MHULL
COREMETRICS WEB 10 ADD REPT SEGMT MSC OVERAGE             D0MMMLL
COREMETRICS WEB 20 ADD REPT SEGMT MSC DAILY FEE           D0MHXLL
   PARTIAL MONTH
COREMETRICS WEB 20 ADD REPT SEGMT MSC PER MONTH           D0MHWLL
COREMETRICS WEB 20 ADD REPT SEGMT MSC OVERAGE             D0MMLLL
COREMETRICS WEB 40 ADD REPT SEGMT MSC DAILY FEE           D0MHZLL
   PARTIAL MONTH
COREMETRICS WEB 40 ADD REPT SEGMT MSC PER MONTH           D0MHYLL
COREMETRICS WEB 40 ADD REPT SEGMT MSC OVERAGE             D0MMKLL
COREMETRICS WEB 50 ADD REPT SEGMT MSC DAILY FEE           D0MI1LL
   PARTIAL MONTH
COREMETRICS WEB 50 ADD REPT SEGMT MSC PER MONTH           D0MI0LL
COREMETRICS WEB 50 ADD REPT SEGMT MSC OVERAGE             D0MM7LL
COREMETRICS WEB ADD MKT ATTRIB WNDW 5 VIEW MSC DAILY      D0MI3LL
   FEE PARTIAL MONTH
COREMETRICS WEB ADD MKT ATTRIB WNDW 5 VIEW MSC PER        D0MI2LL
   MONTH
COREMETRICS WEB ADD MKT ATTRIB WNDW 5 VIEW MSC OVERAGE    D0MMALL
COREMETRICS WEB ADD MKT ATTRIB WNDW 10 VIEW MSC DAILY     D0MI5LL
   FEE PARTIAL MONTH
COREMETRICS WEB ADD MKT ATTRIB WNDW 10 VIEW MSC PER       D0MI4LL
   MONTH
COREMETRICS WEB ADD MKT ATTRIB WNDW 10 VIEW MSC OVERAGE   D0MMBLL
COREMETRICS WEB ADD MKT ATTRIB WNDW 20 VIEW MSC DAILY     D0MI7LL
   FEE PARTIAL MONTH
COREMETRICS WEB ADD MKT ATTRIB WNDW 20 VIEW MSC PER       D0MI6LL
   MONTH
COREMETRICS WEB ADD MKT ATTRIB WNDW 20 VIEW MSC OVERAGE   D0MMCLL
 
COREMETRICS EXPLORE 50 REPORT MSC DAILY FEE PARTIAL       D0MIBLL
   MONTH
COREMETRICS EXPLORE 50 REPORT MSC PER MONTH               D0MIALL
COREMETRICS EXPLORE 50 REPORT MSC OVERAGE                 D0MMDLL
COREMETRICS EXPLORE 100 REPORT MSC DAILY FEE PARTIAL      D0MHPLL
   MONTH
COREMETRICS EXPLORE 100 REPORT MSC PER MONTH              D0MHNLL
COREMETRICS EXPLORE 100 REPORT MSC OVERAGE                D0MMELL
COREMETRICS EXPLORE 200 REPORT MSC DAILY FEE PARTIAL      D0MHMLL
   MONTH
COREMETRICS EXPLORE 200 REPORT MSC PER MONTH              D0MHLLL
COREMETRICS EXPLORE 200 REPORT MSC OVERAGE                D0MMFLL
COREMETRICS EXPLORE 400 REPORT MSC DAILY FEE PARTIAL      D0MHKLL
   MONTH
COREMETRICS EXPLORE 400 REPORT MSC PER MONTH              D0MHJLL
COREMETRICS EXPLORE 400 REPORT MSC OVERAGE                D0MMHLL
COREMETRICS EXPLORE 800 REPORT MSC DAILY FEE PARTIAL      D0MH6LL
   MONTH
COREMETRICS EXPLORE 800 REPORT MSC PER MONTH              D0MH5LL
COREMETRICS EXPLORE 800 REPORT MSC OVERAGE                D0MMILL
COREMETRICS EXPLORE 1600 REPORT MSC DAILY FEE PARTIAL     D0MGYLL
   MONTH
COREMETRICS EXPLORE 1600 REPORT MSC PER MONTH             D0MGXLL
COREMETRICS EXPLORE 1600 REPORT MSC OVERAGE               D0MMJLL
COREMETRICS EXPLORE 3200 REPORT MSC DAILY FEE PARTIAL     D0MH0LL
   MONTH
COREMETRICS EXPLORE 3200 REPORT MSC PER MONTH             D0MGZLL
COREMETRICS EXPLORE 3200 REPORT MSC OVERAGE               D0ML7LL
 
COREMETRICS IMPRESSION ATTRIBUTION MMI DAILY FEE          D0MH2LL
   PARTIAL MONTH
COREMETRICS IMPRESSION ATTRIBUTION MMI PER MONTH          D0MH1LL
COREMETRICS IMPRESSION ATTRIBUTION MMI OVERAGE            D0MMVLL
 
COREMETRICS LIFECYCLE 50 REPORTS MSC DAILY FEE            D0MH4LL
   PARTIAL MONTH
COREMETRICS LIFECYCLE 50 REPORTS MSC PER MONTH            D0MH3LL
COREMETRICS LIFECYCLE 50 REPORTS MSC OVERAGE              D0MMGLL
COREMETRICS LIFECYCLE 100 REPORT MSC DAILY FEE            D0MH8LL
   PARTIAL MONTH
COREMETRICS LIFECYCLE 100 REPORT MSC PER MONTH            D0MH7LL
COREMETRICS LIFECYCLE 100 REPORT MSC OVERAGE              D0MM9LL
COREMETRICS LIFECYCLE 200 REPORT MSC DAILY FEE            D0MJKLL
   PARTIAL MONTH
COREMETRICS LIFECYCLE 200 REPORT MSC PER MONTH            D0MJJLL
COREMETRICS LIFECYCLE 200 REPORT MSC OVERAGE              D0MM8LL
COREMETRICS LIFECYCLE 500 REPORT MSC DAILY FEE            D0MINLL
   PARTIAL MONTH
COREMETRICS LIFECYCLE 500 REPORT MSC PER MONTH            D0MIMLL
COREMETRICS LIFECYCLE 500 REPORT MSC OVERAGE              D0MMNLL
 
COREMETRICS MULTICHANNEL ANALYTICS 1 EXT MSC DAILY        D0MJ6LL
   FEE PARTIAL MONTH
COREMETRICS MULTICHANNEL ANALYTICS 1 EXT MSC PER          D0MJ5LL
   MONTH
COREMETRICS MULTICHANNEL ANALYTICS 1 EXT MSC OVERAGE      D0MN1LL
COREMETRICS MULTICHANNEL ANALYTICS 10 EXT MSC DAILY       D0MJILL
   FEE PARTIAL MONTH
COREMETRICS MULTICHANNEL ANALYTICS 10 EXT MSC PER         D0MJHLL
   MONTH
COREMETRICS MULTICHANNEL ANALYTICS 10 EXT MSC OVERAGE     D0MMZLL
 


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Top rule
Terms and conditions
Bottom rule

The information provided in this announcement letter is for reference and convenience purposes only. The terms and conditions that govern any transaction with IBM are contained in the applicable contract documents, such as the IBM International Passport Advantage Agreement and the IBM SaaS Terms of Use Agreement.

This product is only available via Passport Advantage.

Subscription

This offering requires a customer-signed IBM International Passport Agreement and IBM SaaS Terms of Use Agreement. The Terms of Use Agreement outlines the terms of this offering.

Technical support

Technical support is included with subscriptions purchased through Passport Advantage and Passport Advantage Express® and is provided for this IBM SaaS offering and Enabling Software, as applicable, during the Subscription Period as set forth in the Terms of Use Agreement.

For details and to request support, visit

https://www.ibm.com/support/handbook

Technical support is included with the IBM SaaS and is not available as a separate offering.

Terms of Use

The service's Terms of Use document is available on the IBM Software as a Service Terms of Use website

http://www.ibm.com/software/sla/sladb.nsf/sla/tou
Limited warranty applies

Yes

Limited warranty

IBM warrants that IBM SaaS will conform to the specifications contained in the Terms of Use. Such specifications may be supplied only in the English language, unless required by local law, without the possibility of contractual waiver or limitation. The warranty will not apply to the extent that there has been misuse, accident, modification, unsuitable physical or operating environment, or improper maintenance by customer or a third party, or failure or damage caused by a product for which IBM is not responsible. IBM does not warrant uninterrupted or error-free operation of the service or that IBM will correct all service defects. You are responsible for the results obtained from the use of the service.

Volume orders (IVO)

No

Passport Advantage applies

Yes, and through the Passport Advantage website at

http://www.ibm.com/software/passportadvantage
IBM Operational Support Services - SoftwareXcel

No

System i Software Maintenance applies

No

Variable charges apply

No

Educational allowance available

Not applicable.



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Top rule
Prices
Bottom rule

For Passport Advantage information and charges, contact your IBM Representative. Additional information is available at

http://www.ibm.com/software/howtobuy/passportadvantage/

IBM Global Financing

IBM Global Financing offers competitive financing to credit-qualified customers to assist them in acquiring IT solutions. Offerings include financing for IT acquisition, including hardware, software, and services, from both IBM and other manufacturers or vendors. Offerings (for all customer segments: small, medium, and large enterprise), rates, terms, and availability can vary by country. Contact your local IBM Global Financing organization or visit

http://www.ibm.com/financing

IBM Global Financing offerings are provided through IBM Credit LLC in the United States, and other IBM subsidiaries and divisions worldwide to qualified commercial and government customers. Rates are based on a customer's credit rating, financing terms, offering type, equipment type, and options, and may vary by country. Other restrictions may apply. Rates and offerings are subject to change, extension, or withdrawal without notice.

Financing from IBM Global Financing helps you preserve cash and credit lines, enables more technology acquisition within current budget limits, permits accelerated implementation of economically attractive new technologies, offers payment and term flexibility, and can help match project costs to projected benefits. Financing is available worldwide for credit-qualified customers.

For more financing information, visit

http://www.ibm.com/financing


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Top rule
Order now
Bottom rule

To order, contact the Americas Call Centers or your local IBM representative.

To identify your local IBM representative, call 800-IBM-4YOU (426-4968).

Phone:      800-IBM-CALL (426-2255)
Fax:        800-2IBM-FAX (242-6329)
Internet:   callserv@ca.ibm.com
Mail:       IBM Teleweb Customer Support
            ibm.com® Sales Execution Center, Americas North
            3500 Steeles Ave. East, Tower 3/4
            Markham, Ontario
            Canada
            L3R 2Z1

Reference: VE001

The Americas Call Centers, our national direct marketing organization, can add your name to the mailing list for catalogs of IBM products.


Note: Shipments will begin after the planned availability date.
Trademarks

IBM, Passport Advantage, Express and ibm.com are registered trademarks of IBM Corporation in the United States, other countries, or both.

Adobe is a trademark of Adobe Systems Incorporated in the United States, and/or other countries.

Other company, product, and service names may be trademarks or service marks of others.

Terms of use

IBM products and services which are announced and available in your country can be ordered under the applicable standard agreements, terms, conditions, and prices in effect at the time. IBM reserves the right to modify or withdraw this announcement at any time without notice. This announcement is provided for your information only. Additional terms of use are located at

http://www.ibm.com/legal/us/en/

For the most current information regarding IBM products, consult your IBM representative or reseller, or visit the IBM worldwide contacts page

http://www.ibm.com/planetwide/us/

Terms of use