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IBM Email Optimization V1.0.0

Product ID: 5725-E42
Status: Available

Contents
Description IBM Product Life Cycle Additional Information

Description:

The Enterprise Marketing Management suite is designed to improve the end-to-end marketing process across communications channels, media, and customer touch points, and across marketing decisions, including pricing, promotion, and product mix. This release delivers significant enhancements to help marketers create compelling experiences and engage customers in truly cross-channel dialogs.

More powerful real-time decision-making capabilities in recognition of the growing importance of turning live interactions with a customer into a marketing opportunity.

  • IBM Interact's real-time decision making can now recognize event patterns formed over time to help users create more compelling real- time messages.

  • IBM Product Recommendations can now perform cross-channel session correlation and "significant purchase" recommendations to help uplift site revenue.

More privacy-sensitive collection and sharing of digital behavior data to help marketers balance the importance of collecting and using this data with the increasing complexity of privacy concerns around the world.

  • IBM Digital Data Exchange has an expanded set of partners to simplify tag management and provide instant integration with a growing set of value-added services.

  • IBM Interact can use IBM Digital Data Exchange tags to collect contextual information about a person's web visit. The availability of such information is designed to make it easier to implement a real- time marketing strategy.

Improved user interface because the speed of today's marketing environment requires users of IBM Enterprise Marketing Management products to be able to get their work done in the most comfortable and efficient manner.

  • IBM Campaign has a flowchart-based campaign design user interface that eliminates Active X. This interface makes campaign design easy and fast.

  • IBM Marketing Operations now has a "project health" reporting interface. It allows project managers to assess their projects at a glance and to help with troubleshooting.

  • IBM Marketing Platform features improved dashboards that put valuable and actionable information at users' fingertips.

Greater ability to analyze marketing results to guide future marketing efforts based on the understanding by IBM that today's marketers are operating in an era of greater accountability than ever before.

  • The interaction history and attribution modeler capabilities in the IBM Marketing Platform can make data from outside of the IBM Enterprise Marketing Management suite part of the interaction history. This capability can help to make marketing attribution more accurate and insightful.

  • IBM eMessage now enables marketers to do A/B testing with email campaigns.

 
Program Number
  • IBM Campaign V9.1.0 (5725-D22)
  • IBM PredictiveInsight V9.0.0 (5725-D21)
  • IBM Leads V9.1.0 (5725-D23)
  • IBM Marketing Operations V9.1.0 (5725-D24)
  • IBM Unica NetInsight V8.6.0 (5725-D17)
  • IBM Unica Detect V8.6.0 (5725-D16)
  • IBM eMessage V9.1.0 (5725-E28)
  • IBM Email Optimization V1.0.0 (5725-E42)
  • IBM Unica MailboxIQ V8.06.0 (5725-E43)
  • IBM Marketing Operations OnDemand V9.1.0 (5725-E44)
  • IBM Marketing Operations OnDemand Services V1.0.0 (5725-F54)
  • IBM AdTarget Data Feed for Partners V1.0.0 (5725-F67)
Highlights:

This release of the IBM Enterprise Marketing Management suite delivers important enhancements in four key areas:

  • More powerful, real-time decision-making capabilities in recognition of the growing importance of turning live interactions with a customer into a marketing opportunity.

  • More privacy-sensitive collection and sharing of digital behavior data. This helps marketers balance the importance of collecting and using this data with the increasing complexity of privacy concerns around the world.

  • An improved user interface. The speed of today's marketing environment requires users of IBM Enterprise Marketing Management products to be able to get their work done in the most comfortable and efficient manner.

  • Greater ability to analyze marketing results and to use those insights to help guide future marketing efforts. This capability is based on the ability of IBM to understand that today's marketers are operating in an era of greater accountability than ever before.
IBM Product Life Cycle:

Program NumberVRMAnnounced AvailableMarketing Withdrawn Service Discontinued
5725-E4209.00.00 2013-01-152013-01-15 --
5725-E4208.06.00 2012-05-152012-05-15 --
5725-E4201.00.00 2011-10-182011-10-18 --
Additional Information:
Short Title: IBM Email Optimization V1.0.0
Offering Type: Software
Offering Subtype: Program Product
Content Revision Date: 20141028
Document Identifier: 000000337359
Brand Codes: BKZ00 BKZ40 B7000
Applicable Countries:
United States