Through the fusion of customer profiles, web analytics, and marketing
execution, the IBM Coremetrics Digital Marketing Optimization Suite
empowers marketers to turn site visitors into repeat customers and loyal
advocates by orchestrating a compelling experience throughout each
customer's digital life cycle.
Central to the IBM Coremetrics Digital Marketing Optimization Suite is
the IBM Coremetrics Lifetime Individual Visitor Experience (LIVE)
Profile. LIVE Profiles capture all of the digital interactions of
customers and prospects as they interact with your business online,
across multiple ad networks, or via email, video, affiliate sites, social
media, and more. It then integrates this data with offline information,
providing a single comprehensive view of each visitor's behavior over
time and across channels. This historical data is automatically
incorporated across the entire suite, as well as into every Coremetrics
application. As the LIVE Profile of each visitor grows, the insights
become stronger, enabling you to continually refine your marketing
The web analytic capabilities of the IBM Coremetrics Digital Marketing
Optimization Suite set themselves apart by providing marketers with not
just data, but with insights for increasing return on investment (ROI).
Marketers gain a competitive edge because they benefit from state-of-the
art analytics, comparative benchmarks about industry peers, and advice on
how the best performers are actually achieving success.
Digital marketing execution
With the need to respond quickly and effectively to capture and retain
the attention of customers, marketers need the tools that allow them to
easily execute and automate marketing efforts - not just at scale, but
also at a one-to-one level to provide relevant content and offerings.
The digital marketing execution component of the IBM Coremetrics Digital
Marketing Optimization Suite seamlessly integrates the data and insights
garnered from customer profiles and web analytics into applications to
easily execute display advertising, search campaigns, email, and
personalized recommendations through online, social and mobile channels.
The IBM Coremetrics Digital Marketing Optimization Suite consists of
- IBM Coremetrics Web Analytics
- IBM Coremetrics Impression Attribution
- IBM Coremetrics Lifecycle
- IBM Coremetrics Social Analytics
- IBM Coremetrics Multichannel Analytics
- IBM Coremetrics AdTarget
- IBM Coremetrics Intelligent Offer
- IBM Coremetrics LIVEmail
- IBM Coremetrics Search Marketing
For more information on the Coremetrics Digital Marketing Optimization
and click on Digital Marketing Optimization.
- IBM Digital Analytics V1.0.0 (5725-E35)