Communications: Business intelligence

Find out how communications marketing executives compare to their chief marketing officer peers in confronting the significant challenges of the digital age.

Despite a “customer first” focus, communications service providers (CSPs) have very few loyal customers – or advocates – according to results from the recent IBM global telecommunications consumer survey.

Ever-rising complexity is unavoidable: the choice is in how Telecommunications organizations respond. Our interviews with more than 1,500 CEOs revealed that the most successful are creatively discovering ways to capitalize on complexity.