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   1.From Stretched to Strengthened: Communications industry highlights 
 Find out how communications marketing executives compare to their chief marketing officer peers in confronting the significant challenges of the digital age. 
Marketing Materials|GBE03453USEN| Modified: 2011-11-07
   2.Building advocacy in telecommunications 
 Despite a “customer first” focus, communications service providers (CSPs) have very few loyal customers – or advocates – according to results from the recent IBM global telecommunications consumer survey. 
Marketing Materials|GBE03447USEN| Modified: 2011-10-18
   3.Capitalizing on Complexity: Telecommunications Industry Executive Summary 
 Ever-rising complexity is unavoidable: the choice is in how Telecommunications organizations respond. Our interviews with more than 1,500 CEOs revealed that the most successful are creatively discovering ways to capitalize on complexity. 
Marketing Materials|GBE03325USEN| Modified: 2010-05-11