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Life sciences organizations competing globally must optimize their business processes and IT infrastructure to enable efficiencies at every stage along the supply chain-no matter where their channels, partners and consumers may be. Closer connections to physicians and patients can help foster brand awareness and loyalty, while providing the insights needed to improve patient adherence and marketing program effectiveness.

Healthcare organizations need to determine what values they will address and develop new competencies to evolve into outcomes-based, performance-driven organizations. Success requires better insight into areas such as clinical performance, patient ...

July 2012 | PDF | 763 KB

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