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Consumer products: Product development

Improve the success rate of new product development and introduction through a smarter product lifecycle process. Analyze information and develop deeper consumer insights to achieve true product and service differentiation and create a compelling competitive assortment.

Consumer products companies live and die on how well their products fly off the shelf. In order to prosper in a fiercely competitive market, they must strive to stay fresh and maintain differentiation in every market they target.

September 2012 | PDF | 330 KB
IBM and PTC, leaders in product development and innovation, are combining their expertise and technology to offer solutions and services that fully support cross-enterprise product development optimization. Together, IBM and PTC enable companies to meet ...

July 2011 | PDF | 779 KB

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