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Consumer products: Product development

Improve the success rate of new product development and introduction through a smarter product lifecycle process. Analyze information and develop deeper consumer insights to achieve true product and service differentiation and create a compelling competitive assortment.

Consumer products companies live and die on how well their products fly off the shelf. In order to prosper in a fiercely competitive market, they must strive to stay fresh and maintain differentiation in every market they target.

September 2012 | PDF | 227 KB
IBM and PTC, leaders in product development and innovation, are combining their expertise and technology to offer solutions and services that fully support cross-enterprise product development optimization. Together, IBM and PTC enable companies to meet ...

July 2011 | PDF | 779 KB
The consumer products blueprint helps create a new level of visibility and control, making the most of your SAP investment. With one or more projects, you can ensure an improved return on your investment and the ability to leverage savings to fund ...

April 2010 | PDF | 648 KB

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