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Automotive: Marketing, sales & service

IBM solutions help you put sales and service on the fast track. Exchange real-time information across dealership, customer and OEM channels; manage warranty processes proactively; employ innovative diagnostics, telematics and analytics and provide exemplary vehicle service.

IBM Contact Optimization helps determine the optimal contact over time for each customer or prospect. IBM Contact Optimization looks across scheduled communications and balances marketing goals with corporate objectives to ensure the optimal message is ...

November 2014 | PDF | 648 KB
The IBM Smarter Commerce – intelligent commerce experience is a highly innovative multi-channel experience platform for showcasing products that are high value, may be difficult to move and offered in 1000s of different combinations.

April 2013 | PDF | 88 KB
Smarter Marketing Accelerator: Capitalizing on pervasive change to define a new path to value for marketing

September 2012 | PDF | 734 KB
Business Analytics and Optimization – or BAO – a business discipline that enables people to harness the vast stores of customer, market, financial and enterprise data and turn it into advanced insights using sophisticated analytical techniques and tools.

June 2012 | PDF | 792 KB
Data sheet outlining the concept of a Social Business and the Social Business Strategy Accelerator offering from GBS Strategy and Transformation.

May 2012 | PDF | 540 KB
IBM helps companies begin and accelerate the interactive marketing journey with the Enterprise Marketing Management Assessment through engaging customers in an on-going dialog, integrating this conversation across channels, and enabling this with a solid,...

December 2011 | PDF | 603 KB
Solution automates monitoring of equipment for early prediction of problems to reduce costs and avoid equipment failure

September 2011 | PDF | 760 KB
This accelerated strategic assessment is focused on helping you identify your customer needs and expectations in the context of a more mobile, socially connected and digitally transformed world.

May 2011 | PDF | 575 KB
This accelerated strategic assessment is focused on helping you identify new, breakthrough, business models that capitalize on the new and evolving needs of the social, digital, and mobile consumer.

May 2011 | PDF | 579 KB

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