IBM Enterprise Marketing Management V9.0 focuses on real-time analytics and decision making, privacy-sensitive data collection, and suite usability and performanceIBM United States Software Announcement 213-008
January 15, 2013
|Table of contents|
|At a glance|
This release of the IBM® Enterprise Marketing Management suite delivers important enhancements in four key areas:
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The Enterprise Marketing Management suite is designed to improve the end-to-end marketing process across communications channels, media, and customer touch points, and across marketing decisions, including pricing, promotion, and product mix. This release delivers significant enhancements to help marketers create compelling experiences and engage customers in truly cross-channel dialogs.
More powerful real-time, decision-making capabilities in recognition of the growing importance of turning live interactions with a customer into a marketing opportunity.
More privacy-sensitive collection and sharing of digital behavior data to help marketers balance the importance of collecting and using this data with the increasing complexity of privacy concerns around the world.
Improved user interface because the speed of today's marketing environment requires users of IBM Enterprise Marketing Management products to be able to get their work done in the most comfortable and efficient manner.
Greater ability to analyze marketing results to guide future marketing efforts based on the understanding by IBM that today's marketers are operating in an era of greater accountability than ever before.
IMPORTANT: Throughout this announcement, references to Business Partners apply to the IBM Enterprise Marketing Management on-premises products and to the IBM Marketing Operations OnDemand on demand product. Other on demand products are not available to Business Partners.
For ordering, contact your IBM representative or an IBM Business Partner. For more information contact the Americas Call Centers at 800-IBM-CALL (426-2255). Reference: YE001
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IBM Enterprise Marketing Management on-premise products run on a variety of operating systems. IBM Enterprise Marketing Management on demand products require an Internet connection and browser. For information on where to find specific operating environment details, refer to the Technical information section.
The following products require IBM Campaign V9.0:
The following products require IBM Marketing Operations V9.0:
IBM Leads Sales Force Automation V9.0 requires IBM Leads V9.0.
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|Planned availability date|
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More powerful, real-time decision making capabilities
Easier and more privacy-sensitive collection and sharing of digital behavior data
Improved user interface
Greater ability to analyze marketing results to guide future marketing efforts
Renaming of IBM Enterprise Marketing Management offerings
IBM Enterprise Markeing Management offerings are in the process of being renamed. Below are the offerings renamed effective with this announcement.
Product Name as of identifier January 15, 2013 Previous name 5725-D21 IBM PredictiveInsight IBM Unica PredictiveInsight 5725-D22 IBM Campaign IBM Unica Campaign 5725-D22 IBM Contact Optimization IBM Unica Optimize 5725-D22 IBM Distributed Marketing IBM Unica Distributed Marketing 5725-D22 IBM Interact IBM Unica Interact 5725-D23 IBM Leads IBM Unica Leads 5725-D24 IBM Marketing Operations IBM Unica Marketing Operations 5725-E28 IBM eMessage IBM Unica eMessage 5725-E35 IBM Digital Analytics IBM Coremetrics Web Analytics 5725-E35 IBM AdTarget IBM Coremetrics AdTarget 5725-E35 IBM Digital Analytics IBM Coremetrics Explore Explore 5725-E35 IBM Digital Analytics IBM Coremetrics Impression Attribution Impression Attribution 5725-E35 IBM Digital Analytics IBM Coremetrics Lifecycle Lifecycle 5725-E35 IBM Digital Analytics IBM Coremetrics Multichannel Analytics Multichannel 5725-E35 IBM Digital Analytics for IBM Coremetrics Social Analytics Social Media 5725-E35 IBM LIVEmail IBM Coremetrics LIVEmail 5725-E35 IBM Product Recommendations IBM Coremetrics Intelligent Offer 5725-E35 IBM Search Marketing IBM Coremetrics Search Marketing Analytics 5725-E42 IBM eMail Optimization IBM Unica eMail Optimization 5725-E44 IBM Marketing Operations IBM Unica Marketing Operations OnDemand OnDemand 5725-E54 IBM Marketing Operations IBM Unica Remotely Delivered Services OnDemand Services 5725-F67 IBM AdTarget Data Feed IBM Coremetrics AdTarget Data Feed for Partners for Partners
Accessibility by people with disabilities
A U.S. Section 508 Voluntary Product Accessibility Template (VPAT) containing details on accessibility compliance can be requested at
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Enterprise Marketing Management is positioned within the larger Smarter Commerce solution set to help businesses respond to the age of the "empowered customer." The Enterprise Marketing Management suite is designed to improve the end-to-end marketing process across communications channels, media, and customer touch points and across marketing decisions, including pricing, promotion, and product mix.
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For information on earlier releases of Enterprise Marketing Management suite products, refer to Software Announcement 212-123, dated May 15, 2012, and Software Announcement 212-226, dated June 19, 2012.
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Program Program number VRM name 5725-D21 9.0.0 IBM PredictiveInsight 5725-D22 9.0.0 IBM Campaign 5725-D23 9.0.0 IBM Leads 5725-D24 9.0.0 IBM Marketing Operations 5725-E28 SaaS IBM eMessage 5725-E35 SaaS IBM Digital Analytics 5725-E42 SaaS IBM Email Optimization 5725-E44 SaaS IBM Marketing Operations OnDemand 5725-F54 SaaS IBM Marketing Operations OnDemand Services 5725-F67 SaaS IBM AdTarget Data Feed for Partners 5725-I03 SaaS IBM Marketing Center
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The IBM Software Training team offers a portfolio of education services to help customers and IBM Business Partners successfully deploy and use the IBM Enterprise Marketing Management suite. By building organizational skills and accelerating solution adoption, education plays a key role in ensuring that customers can receive the maximum benefit from their investment.
The IBM curriculum provides a unique training value built on exclusive product knowledge direct from IBM developers cemented with expert instructors and flexible time and cost saving training options. The IBM Software Training team works closely with product developers and services organizations to ensure that the courses we offer provide the most up-to-the-minute technical and product information.
IBM courses place an emphasis on the advanced knowledge and insight that only these sources can provide. IBM draws from a deep pool of technical experience in the development of our courses and passes that knowledge on to our students.
IBM Software Training provides training for the IBM software portfolio that spans the spectrum of skill requirements from introductory product overviews to advanced technical instruction. Learning imparted through course ware is bolstered with hands-on exercises that allow students to practice on fully-functional versions of the software.
To accommodate any logistical challenges associated with education, IBM offers customers with their choice in the way they would like training delivered:
To see the entire portfolio of IBM Enterprise Markeing Management courses, along with descriptions, locations, and availability dates, visit the following website and select your country under the appropriate solution heading.
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Product information is available via the Offering Information website
Also, visit the Passport Advantage® website
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Product information is available through individual product user interfaces. Additionally:
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Specified operating environment
For the most current hardware requirements for the IBM Enterprise Marketing Management suite, visit
IBM Enterprise Marketing Management product prerequisites are explained in the Key prerequisites section. For the most current software requirements for the IBM Enterprise Marketing Management suite, visit
The program's specifications and specified operating environment information may be found in documentation accompanying the program, if available, such as a README file, or other information published by IBM , such as an announcement letter. Documentation and other program content may be supplied only in the English language.
The on-premises products detailed in this announcement will be available in both ESD and packaged formats.
Physical media are delivered on DVDs.
Product Part Media pack description identifier number IBM PredictiveInsight for Multiplatforms 5725-D21 BN01MEN Version 9.0 English DVD Media Pack IBM Campaign for Multiplatforms Version 5725-D22 BN02DML 9.0 Multilingual DVD Media Pack IBM Distributed Marketing for Multi- 5725-D22 BN02EML platforms Version 9.0 Multilingual DVD Media Pack IBM Contact Optimization for Multi- 5725-D22 BN02FML platforms Version 9.0 Multilingual DVD Media Pack IBM Interact for Multiplatforms Version 5725-D22 BN02GML 9.0 Multilingual DVD Media Pack IBM Leads for Multiplatforms Version 9.0 5725-D23 BN02HML Multilingual DVD Media Pack IBM Marketing Operations for Multi- 5725-D24 BN02IML platforms Version 9.0 Multilingual DVD Media Pack
This program, when downloaded from a website, contains the applicable IBM license agreement and License Information, if appropriate, and will be presented for acceptance at the time of installation of the program. For future reference, the license and License Information will be stored in a directory such as LICENSE.TXT.
Security, auditability, and control
IBM Enterprise Marketing Management on-premises products use the security and auditability features of the host operating system.
IBM Enterprise Marketing Management on demand products provide the security and auditability features required for remotely accessible software. The customer is responsible for evaluation, selection, and implementation of security features, administrative procedures, and appropriate controls in application systems and communication facilities.
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IBM Software Services has the breadth, depth, and reach to manage your services needs. You can leverage the deep technical skills of our lab-based, software services team and the business consulting, project management, and infrastructure expertise of our IBM Global Services team. Also, we extend our IBM Software Services reach through IBM Business Partners to provide an extensive portfolio of capabilities. Together, we provide the global reach, intellectual capital, industry insight, and technology leadership to support a wide range of critical business needs.
To learn more about IBM Software Services or to contact a Software Services sales specialist, visit
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This product is only available via Passport Advantage . It is not available as shrinkwrap.
These products may only be sold directly by IBM or by authorized IBM Business Partners for Software Value Plus.
For more information about IBM Software Value Plus, visit
To locate IBM Business Partners for Software Value Plus in your geography for a specific Software Value Plus portfolio, contact your IBM representative.
The following charge metrics apply to the new offerings introduced in this announcement:
Program name Charge metric IBM Campaign Install IBM Leads Authorized User Install IBM eMessage Engagement IBM Digital Analytics Million Server Calls IBM Marketing Center Engagement
Authorized User is a unit of measure by which the program can be licensed. An Authorized User is a unique person who is given access to the program. The program may be installed on any number of computers or servers and each Authorized User may have simultaneous access to any number of instances of the program at one time. Licensee must obtain separate, dedicated entitlements for each Authorized User accessing the program in any manner directly or indirectly (for example, via a multiplexing program, device, or application server) through any means. An entitlement for an Authorized User is unique to that Authorized User and may not be shared, nor may it be reassigned other than for the permanent transfer of the Authorized User entitlement to another person.
Note: Some programs may be licensed where devices are considered users. In that case, the following applies: Any computing device that requests the execution of or receives for execution a set of commands, procedures, or applications from the program or that is otherwise managed by the program is considered a separate user of the program and requires an entitlement as if that device were a person.
Engagement is a unit of measure by which the services can be obtained. An Engagement consists of professional and/or training services including but not limited to a training event, business analysis, or a deliverable-based services event. Sufficient entitlements must be obtained to cover each Engagement.
Million Server Calls
Million Server Calls (MSCs) is a unit of measure by which the IBM SaaS can be obtained. MSCs are one (1) million Server Calls. A Server Call is data passed to and processed by IBM SaaS as a result of a tagged event, initiated by a tracked visitor for one Client ID. A Server Call processed by different Client IDs will be counted as a unique Server Call for each unique Client ID. A Client ID separates and/or controls access rights to data in the IBM SaaS which may encompass processed data from one or more Customer websites. Sufficient entitlements must be obtained to cover the number of Million Server Calls used during the measurement period specified in a Proof of Entitlement (PoE) or Transaction Document.
Install is a unit of measure by which the program can be licensed. An Install is an installed copy of the program on a physical or virtual disk made available to be executed on a computer. Licensee must obtain an entitlement for each Install of the program.
IBM Campaign (5725-D22)
Part Program name and description number IBM Distributed Marketing for Non-Production D0V66LL Environment Install Initial Fixed Term License + SW Subscription & Support 12 Months IBM Distributed Marketing for Non-Production E0F4WLL Environment Install Subsequent Fixed Term License + SW Subscription & Support 12 Months
IBM Leads (5725-D23)
IBM Leads for Non-Production Environment Install D0V64LL Initial Fixed Term License + SW Subscription & Support 12 Months IBM Leads for Non-Production Environment Install E0F4ULL Subsequent Fixed Term License + SW Subscription & Support 12 Months IBM Leads Salesforce Automation Authorized User D0V6FLL License + SW Subscription and Support 12 Months IBM Leads Salesforce Automation Authorized User D0V6GLL SW Subscription & Support Reinstatement 12 Months IBM Leads Salesforce Automation Authorized User E0F51LL Annual SW Subscription & Support Renewal 12 Months
IBM eMessage (5725-D28)
IBM eMessage Onboarding Package per Engagement D0WKQLL Remotely Delivered Service IBM eMessage Delivery Service per Engagement D0WKRLL Remotely Delivered Service IBM eMessage Content Service per Engagement D0WKSLL Remotely Delivered Service IBM eMessage Best Practices Service per Engagement D0WKTLL Remotely Delivered Service IBM eMessage Custom Email Service per Engagement D0WKVLL Remotely Delivered Service
IBM Digital Analytics (5725-E35)
IBM Digital Analytics Explore 6400 Reports D0WLCLL Annual Subscription with Support Million Server Calls per Month IBM Digital Analytics Explore 6400 Reports D0WLDLL Million Server Calls Daily Fee for Partial Month IBM Digital Analytics Explore 6400 Reports D0WLELL Million Server Calls Overage IBM Digital Analytics Lifecycle 400 Reports D0WLFLL Annual Subscription with Support Million Server Calls per Month IBM Digital Analytics Lifecycle 400 Reports D0WLGLL Million Server Calls Daily Fee for Partial Month IBM Digital Analytics Lifecycle 400 Reports D0WLHLL Million Server Calls Overage IBM Digital Analytics Lifecycle 800 Reports D0WLILL Annual Subscription with Support Million Server Calls per Month IBM Digital Analytics Lifecycle 800 Reports D0WLJLL Million Server Calls Daily Fee for Partial Month IBM Digital Analytics Lifecycle 800 Reports D0WLKLL Million Server Calls Overage IBM Digital Analytics Lifecycle 1600 Reports D0WLLLL Annual Subscription with Support Million Server Calls per Month IBM Digital Analytics Lifecycle 1600 Reports D0WLMLL Million Server Calls Daily Fee for Partial Month IBM Digital Analytics Lifecycle 1600 Reports D0WLNLL Million Server Calls Overage IBM Digital Analytics Lifecycle 3200 Reports D0WLPLL Annual Subscription with Support Million Server Calls per Month IBM Digital Analytics Lifecycle 3200 Reports D0WLQLL Million Server Calls Daily Fee for Partial Month IBM Digital Analytics Lifecycle 3200 Reports D0WLRLL Million Server Calls Overage
IBM Marketing Center (5725-I03)
IBM Marketing Center Email Onboarding Package per D0WN9LL Engagement Remotely Delivered Service
Product prerequisites apply
Passport Advantage customer: Media pack entitlement details
Media packs for the following on-premises products have been refreshed in this release and have new part numbers. Customers with active maintenance or subscription for these products are entitled to receive the refreshed media packs.
Product Part Previous media pack description identifier number IBM Unica PredictiveInsight v8.6 5725-D21 BN00EEN English Media Pack IBM Unica Campaign v8.6 5725-D22 BN00LML Multilingual Media Pack IBM Unica Distributed Marketing v8.6 5725-D22 BN00PML Multilingual Media Pack IBM Unica Interact v8.6 5725-D22 BN00SML Multilingual Media Pack IBM Unica Optimize v8.6 5725-D22 BN00VML Multilingual Media Pack IBM Unica Leads v8.6 5725-D23 BN010ML Multilingual Media Pack IBM Unica Marketing Operations v8.6 5725-D24 BN015ML Multilingual Media Pack Product Part Refreshed media pack description identifier number IBM PredictiveInsight for Multiplatforms 5725-D21 BN01MEN Version 9.0 English DVD Media Pack IBM Campaign for Multiplatforms Version 5725-D22 BN02DML 9.0 Multilingual DVD Media Pack IBM Distributed Marketing for Multi- 5725-D22 BN02EML platforms Version 9.0 Multilingual DVD Media Pack IBM Contact Optimization for Multi- 5725-D22 BN02FML platforms Version 9.0 Multilingual DVD Media Pack IBM Interact for Multiplatforms Version 5725-D22 BN02GML 9.0 Multilingual DVD Media Pack IBM Leads for Multiplatforms Version 9.0 5725-D23 BN02HML Multilingual DVD Media Pack IBM Marketing Operations for Multi- 5725-D24 BN02IML platforms Version 9.0 Multilingual DVD Media Pack
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|Terms and conditions|
Different terms and conditions apply to on-premises and on demand products.
Terms and conditions for on-premises products
The information provided in this announcement letter is for reference and convenience purposes only. The terms and conditions that govern any transaction with IBM are contained in the applicable contract documents such as the IBM International Program License Agreement, IBM International Passport Advantage Agreement, and the IBM Agreement for Acquisition of Software Maintenance.
This product is only available via Passport Advantage . It is not available as shrinkwrap.
IBM International Program License Agreement including the License Information document and Proof of Entitlement (PoE) govern your use of the program. PoEs are required for all authorized use. Part number products only, offered outside of Passport Advantage , where applicable, are license only and do not include Software Maintenance.
On-premises programs are licensed under the IBM Program License Agreement (IPLA) and the associated Agreement for Acquisition of Software Maintenance, which provide for support with ongoing access to releases and versions of the program. IBM includes one year of Software Subscription and Support (also referred to as Software Maintenance) with the initial license acquisition of each program acquired. The initial period of Software Subscription and Support (also referred to as Software Maintenance) can be extended by the purchase of a renewal option, if available. These programs have a one-time license charge for use of the program and an annual renewable charge for the enhanced support that includes telephone assistance (voice support for defects during normal business hours), as well as access to updates, releases, and versions of the program as long as support is in effect.
License Information form number
The programs' License Information is available for review on the IBM Software License Agreement website
Limited warranty applies
IBM warrants that when the program is used in the specified operating environment, it will conform to its specifications. The warranty applies only to the unmodified portion of the program. IBM does not warrant uninterrupted or error-free operation of the program or that IBM will correct all program defects. You are responsible for the results obtained from the use of the program.
IBM provides you with access to IBM databases containing information on known program defects, defect corrections, restrictions, and bypasses at no additional charge. For further information, consult the IBM Software Support Handbook found at
IBM will maintain this information for at least one year after the original licensee acquires the program (warranty period).
If for any reason you are dissatisfied with the program and you are the original licensee, you may obtain a refund of the amount you paid for it, if within 30 days of your invoice date you return the program and its PoE to the party from whom you obtained it. If you downloaded the program, you may contact the party from whom you acquired it for instructions on how to obtain the refund.
For clarification, note that (1) for programs acquired under the IBM International Passport Advantage offering, this term applies only to your first acquisition of the program and (2) for programs acquired under any of IBM's On/Off Capacity on Demand (On/Off CoD) software offerings, this term does not apply since these offerings apply to programs already acquired and in use by you.
Volume orders (IVO)
Passport Advantage applies
Yes, and through the Passport Advantage website at
Software Subscription and Support applies
Yes. Software Subscription and Support (also referred to as Software Maintenance) is included with licenses purchased through Passport Advantage and Passport Advantage Express® . Product upgrades and Technical Support are provided by the Software Subscription and Support offering as described in the Agreements. Product upgrades provide the latest versions and releases to entitled software and Technical Support provides voice and electronic access to IBM support organizations, worldwide.
IBM includes one year of Software Subscription and Support with each program license acquired. The initial period of Software Subscription and Support can be extended by the purchase of a renewal option, if available.
While your Software Subscription and Support is in effect, IBM provides you assistance for your routine, short duration installation and usage (how-to) questions, and code-related questions. IBM provides assistance via telephone and, if available, electronic access, only to your information systems (IS) technical support personnel during the normal business hours (published prime shift hours) of your IBM support center. (This assistance is not available to your end users.) IBM provides Severity 1 assistance 24 hours a day, 7 days a week. For additional details, consult your IBM Software Support Handbook at
Software Subscription and Support does not include assistance for the design and development of applications, your use of programs in other than their specified operating environment, or failures caused by products for which IBM is not responsible under the applicable agreements.
For additional information about the International Passport Advantage Agreement and the IBM International Passport Advantage Express Agreement, visit the Passport Advantage website at
System i Software Maintenance applies
Variable charges apply
Educational allowance available
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|Statement of good security practices|
IT system security involves protecting systems and information through prevention, detection, and response to improper access from within and outside your enterprise. Improper access can result in information being altered destroyed or misappropriated or can result in misuse of your systems to attack others. Without a comprehensive approach to security, no IT system or product should be considered completely secure and no single product or security measure can be completely effective in preventing improper access. IBM systems and products are designed to be part of a comprehensive security approach, which will necessarily involve additional operational procedures, and may require other systems, products, or services to be most effective. IBM does not warrant that systems and products are immune from the malicious or illegal conduct of any party.
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Business Partner information
If you are an IBM Business Partner -- Distributor for Workstation Software acquiring products from IBM , you may link to Passport Advantage Online for resellers where you can obtain Business Partner pricing information. An IBM ID and password are required.
For Passport Advantage information and charges, contact your IBM representative, authorized IBM Business Partner, or authorized IBM Business Partner for Software Value Plus, if applicable. Additional information is also available at
IBM Global Financing
IBM Global Financing offers competitive financing to credit-qualified customers to assist them in acquiring IT solutions. Offerings include financing for IT acquisition, including hardware, software, and services, from both IBM and other manufacturers or vendors. Offerings (for all customer segments: small, medium, and large enterprise), rates, terms, and availability can vary by country. Contact your local IBM Global Financing organization or visit
IBM Global Financing offerings are provided through IBM Credit LLC in the United States, and other IBM subsidiaries and divisions worldwide to qualified commercial and government customers. Rates are based on a customer's credit rating, financing terms, offering type, equipment type, and options, and may vary by country. Other restrictions may apply. Rates and offerings are subject to change, extension, or withdrawal without notice.
Financing from IBM Global Financing helps you preserve cash and credit lines, enables more technology acquisition within current budget limits, permits accelerated implementation of economically attractive new technologies, offers payment and term flexibility, and can help match project costs to projected benefits. Financing is available worldwide for credit-qualified customers.
For more financing information, visit
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Note: Shipments will begin after the planned availability date.
IBM Software Value Plus
These products are available under IBM Software Value Plus, either directly from IBM or through authorized Business Partners who invest in skills and high value solutions. IBM customers may benefit from the industry-specific or horizontal solutions, skills and expertise provided by these Business Partners.
Additions to Software Value Plus will be communicated through standard product announcements. For a current list of IBM software available under Software Value Plus, visit
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